What Is A Niche Market: A Simple Definition + 31 Ideas & Examples

Simon is a former UK call-centre worker who has gone on to build several highly successful affiliate marketing businesses in various different niches & become officially recognized as a Super Affiliate by the world's largest affiliate marketing training platform. He has since relocated to Thailand & now teaches affiliate marketing to others through Commission Academy.

A niche market is a specific group of people who share a common interest or need. It’s a smaller segment of a broader industry, for instance, yoga is a niche market within the fitness industry.

If you’re an affiliate marketer, targeting a niche market means you can create content that connects and recommend products they can’t help but buy, sending your conversion rates through the roof.

It also gives you a way of standing out, rising above the noise and building a name for yourself.

The easiest way to identify a potential niche market is to look at what people have in common.

It could be:

  • Age
  • Gender
  • Marital status
  • Location
  • Career
  • Income level
  • Hobbies
  • Interests
  • Challenges

Let’s say you’re a photography enthusiast and you want to start a photography blog.

Now, think about all the people who also like photography – that’s a big group!

But, what if you focused on a specific type of photography, like food photography or sports photography, and created a blog for people interested in that?

That’s what a niche market is – simply a group of people who are interested in a specific thing.

21 Niche Market Examples & Ideas To Inspire

If you’re looking to start a profitable affiliate marketing business you can use any of these niche market ideas as a jumping-off point.

I’ve also included a few affiliate program suggestions to help you see the earning potential of each one.

1. Urban Gardeners

Urban gardening is (pardon the pun) a growing trend as city dwellers with limited space look to create their own urban paradises on their balconies and rooftops.

This niche market within the bigger home and garden niche is ripe for the picking (sorry, I just can’t stop myself!)

You could make money promoting:

2. Christian Clothing

There are 210 million Christians in the US alone and a ton of Christian clothing companies online ready to help them share their faith in style, making this a high-profit potential niche market.

You could make money promoting:

3. Sensitive Skincare

Skincare is a huge industry but sensitive skincare is a smaller segment of that, making this an ideal niche market to go into.

When it comes to beauty and health, people are willing to spend a lot of money and when you factor in how hard it is for people with sensitive skin to find products they can actually use, this one’s a no-brainer.

You could promote:

4. Plus-Size Furniture

Plus-size furniture is a solid niche market idea because it caters to the needs of a large and often underserved group of people who are looking for comfortable and functional furniture that accommodates their size and weight.

You could promote:

5. Downsize Furniture

There are tons of interior design and home organisational blogs and YouTube channels out there but when was the last time you saw one on downsizing?


You could target the 60-something market whose kids have flown the nest and are ready to downsize, declutter and simplify their lives.

You could promote:

6. Special Needs Education

7.2 million children are currently in special needs education with many more being homeschooled.

Special needs parents are in need of content creators like you to help them solve their specific problems and challenges and if you do it well, you could definitely carve out a lucrative gap in the market for yourself.

You could promote:

7. Gym Junkie Tech

Start a fitness blog aimed at young busy working professionals looking to bulk with technology and gadgets as your focus niche market and you’ll definitely set yourself apart from the gazillions of bodybuilding blogs already out there.

You could promote:

8. Luxury Travel

Travel is a massive $2 trillion industry with 1,000s of subniches like food travel, cruises, bucket list trips, urban hiking and backpacking on a budget.

But the luxury travel niche market is where the real high-ticket commissions are at.

Target the uber-wealthy globetrotters who have the spending power to go places and you’ll soon become one of them.

You could promote:

9. Exotic Pets

Anyone can start a dog blog, but what about narrowing down the niche market to focus on a specific breed of dogs to stand out from the crowd?

Or go wild and target exotic pet owners and start an affiliate site about lizards, snakes, tarantulas, meerkats or whatever else you can think of!

You could promote:

10. Left-Handed Guitarists

Yes, they do exist! If 10% of us are left-handed then it stands to reason that 10% of guitarists are left-handed.

And they’re all searching Google every day looking for left-handed guitars, guitar courses, amps and effects pedals. So cater to the needs of this underserved subset and you’ll earn good affiliate commissions online.

You could promote:

11. History Revisited

Here’s another one you might’ve never considered. Historical reenactments is a great niche market because history enthusiasts are usually pretty dedicated and willing to pay a pretty penny for their hobby.

This includes buying tickets to events and buying reenactment clothing and accessories, old documents, prints and other historical memorabilia.

You could promote:

12. Ready For Anything

Think panic room setups, emergency supplies and backup generators; basically anything one might need to prepare for a natural disaster or an emergency.

There’s so much room for manoeuvre with profitable niche market, but whichever direction you want to go, you can be sure people are willing to invest in whatever it takes to protect their family and loved ones in a crisis.

You could promote:

13. Beekeepers “R” Us

There are 18,563 beekeepers in the US and as far as hobbies go, beekeeping is one of the weirder and more wonderful ones.

There’s a whole subset of people out there who want to become certified beekeepers and who are looking for online courses to develop their beekeeping skills.

If you have any experience or expertise in beekeeping whatsoever, this could be the niche market for you.

You could promote:

  • Beekeeping affiliate programs
  • Online course affiliate programs

14. Retro Gaming

I’m old and I stopped playing video games round about the time the PS2 came out. Now the only games I play are the ones require a DOSBox emulator to play them.

And I know I’m not the only one who thinks they don’t make games like they used to.

So if you’re like me and you’re pining for the old days of Sonic the Hedgehog and Crash Bandicoot then why not start a successful gaming blog with retro gaming as your niche market?

You could promote:

15. Millenial Money

The finance niche falls within Google’s “Your Money or Your Life” search quality guidelines so this one’s better suited for those with some kind of financial backround.

Even if you’re no financial expert, but have experience managing the household bills, you could you can still earn big commissions by focusing on helping millennials with their financial planning and equipping them with the know-how and resources to earn, save and invest your money in your 20s and 30s.

You could promote:

16. Classic Car Restoration

Classic car restoration is a niche market worth a staggering $43.4 billion. That’s a “billion” with a “b”.

If you’re mechanically-minded, you could start an affiliate marketing website or YouTube channel (or both) where you share practical tips and tutorials on restoring and maintaining classic cars.

You could promote:

17. Get Some Shuteye

According to recent research, 1 in 3 of us aren’t getting enough sleep…

That probably explains why we spent $79 billion on sleep aids in 2022.

Start an affiliate site in the sleep niche, go all out in helping as many people as possible get a good night’s sleep and you could earn 6-figures by this time next year.

You could promote:

  • Mattress affiliate programs
  • Sleep affiliate programs
  • Sleep apnea affiliate programs

18. DIY On A Shoestring Budget

I’m terrible at DIY and you don’t want me anywhere near your plumbing or electrics, but I know some of you reading this just have a real passion for fixing and renovating stuff and you’re really good at it!

DIY is subniche market of home and garden industry and budget DIY is targeting an even more specific group of people who want to fix and improve their home without the usual huge associated costs.

This niche will involve a lot of how-to explanations and step-by-step guides but if you don’t have two left thumbs, this could be right down your street.

You could promote:

19. Remote Workers

In 2024, people are working from home now more than ever. So if you want to take advantage of this growing trend then why not start an affiliate marketing business based on the work from home niche market?

You could talk about all things related to setting up a home office and give tips and strategies on how to prioritise and manage daily tasks.

You could promote:

20. Manscaping

Beard oil sales have gone through the roof in recent years and that’s only going to continue as men starting taking better care of themselves.

And we’re not just talking faces…

Manscaped, a company specialising in full-body grooming kits, launched in 2016 and already they’re a multibillion company. They simply saw the demand, spotted a gap in the market and gave people what they wanted.

What tells us male grooming is a profitable niche market with a ton of earning potential.

You could promote:

  • Shaving affiliate programs
  • Aftershave affiliate programs
  • Skincare affiliate programs

21. Eco-Friendly Home

As homeowners look to renewable energy sources and seek to live greener lifestyles, the sustainable niche market has both profitablilty and the feel-good factor.

You could promote:

What Are The Top 10 Biggest Niche Markets?

The top 10 biggest and most profitable niche markets right now are:

  1. Health: Exercise, nutrition and mental health
  2. Wealth: Business, budgeting, investing and debt management
  3. Relationships: Dating, marriage and parenting
  4. Food: Recipes, meal planning, cooking techniques and restaurant reviews
  5. Personal Development: Language learning, leadership, productivity and goal setting
  6. Travel: Destinations, travel tips, places to stay
  7. Fashion & Beauty: Clothing, makeup, hairstyles, skincare
  8. Technology & Gadgets: Smartwatches, smart homes and smart watches
  9. Home & Garden: DIY, interior decor and gardening
  10. Sports and Hobbies: Snowboarding, tennis, cricket and croqueting

As you can see these are MASSIVELY competitive and broad niche markets and if you’re looking for an affiliate marketing or blogging niche then you’ll need to narrow these down to a more narrow subniche.

Out of these 10 big niches, there’s probably 10,000s, if not 100,000s of potentially profitable niche markets and the ideas I’ve listed here barely even scratch the surface of what is possible.

What Is A Good Niche Market To Go Into?

A good niche market is one you have at least some level of expertise, knowledge, passionate or interest in.

It’ll just make your life so much easier when you have to:

  • Connect with your target market
  • Find high-converting products to promote
  • Create content
  • Answer questions
  • And ultimately, establish yourself as an authority in the niche

But if you truly want to make a passive income with affiliate marketing then passion alone isn’t going to cut it – you’ll also need to ensure your niche market is both popular and profitable.

How To Find The Best Niche Market For You [3 Steps]

Once you’ve jotted down a few niche market ideas you’re passionate about or interested in, it’s time to see if it’s a viable option before going forward.

Follow our easy 3-step process for picking a niche market here.

You’re Ready To Start A Profitable Niche Website

There you have it!

Now you know exactly what a niche market is, seen dozens of niche market examples and have the exact 3-step formula on how to pick a niche market of your very own.

All that’s left to do now is to turn your niche market idea and turn it into a real income-generating business.

Dale and I have successfully launched mulptiple 6-figure affiliate marketing businesses so make sure you check out our free Commission Academy course.

That way you won’t have to learn things the hard way like we did and you’ll start making money sooner.

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