8 Things You Should Know To Find YOUR Blogging Niche In 2023

Simon is a former UK call-centre worker who has gone on to build several highly successful affiliate marketing businesses in various different niches & become officially recognized as a Super Affiliate by the world's largest affiliate marketing training platform. He has since relocated to Thailand & now teaches affiliate marketing to others through Commission Academy.

You want to choose a niche for your blog that motivates you to wake up, jump out of bed, write and publish new content and actually enjoy the blogging journey.

It takes time to build a successful blog so your passion and energy have to be the driving force.

And I know picking a blogging niche is a big decision, but it doesn’t have to be a difficult one.

So grab a pen and paper or open up the note-taking app on your phone and stick with me, because by the end of this article, you’ll know exactly what your perfect niche is.

5 Questions To Help You Choose A Blogging Niche

1. Why Do I Want To Start A Blog In The First Place?

Is it:

  • To share ideas and express yourself creatively?
  • To help people and make a difference?
  • To turn blogging into a rewarding full-time career?
  • All of the above?

Know your motivations and goals for starting a blog and you can narrow down potential niches that align with those reasons.

If your goal is to share your personal experiences and connect with others, a niche such as personal development or lifestyle blogging may be a good fit.

On the other hand, if your goal is to establish yourself as an expert in a particular field and share your knowledge, a niche such as technology or finance might be better.

2. What Do I Buy Online?

Check out your Amazon order history and your passions and interest will quickly become apparent.

For example, if you’ve ordered protein powder and wrist straps in the last 30 days then chances are you could start a blog in the bodybuilding or powerlifting niche.

If you’ve bought measuring cups and mixing bowls then maybe you could start a baking blog.

3. What Kind Of Content Do I Like To Consume?

Chances are, if you like consuming content on a particular topic, you’ll enjoy creating it.

So take a look at your bookshelf and see what kind of books you’ve read.

Have a look on YouTube to see what kind of YouTube channels you are subscribed to.

If you have a favourite podcast, what is it about?

Answering this question alone should bring up a ton of potential blogging niche ideas you could do very well with.

4. What Do I Enjoy Doing In My Spare Time?

One way to identify the perfect blogging niche is to think about the sports and activities you enjoy doing in your free time.

These could be things like:

  • Gaming
  • Gardening
  • Cooking
  • Singing
  • Fishing
  • Walking your dog

Choose a niche you like, love and appreciate and your enthusiasm will shine through every blog post and your readers will pick up on it.

5. What Do My Friends Ask My Advice About?

Now let’s think about what topics you have specific knowledge or experience in.

What’s the one topic everyone always seems to ask you about?

Maybe it’s a topic you learned in your career or at school. Whatever you’re considered an expert on could be the perfect niche idea for your blog.

If you can help your family and friends on this topic, you can also share your knowledge with people from around the world.

If you’ve gone through and asked yourself these questions then you already have more than a few ideas you could run with. Now let’s walk through a simple 3-step process to nail down your exact niche.

How To Choose A Niche For Your Blog In 3 Steps

Step 1. Pick A Broader Industry

The idea here is to start super wide before diving deep and identifying a more specific niche.

The 12 biggest blogging niches are:

  • Personal Finance: budgeting, saving money, investing, credit and debt management
  • Food: recipes, cooking techniques, food and ingredient trends and restaurant reviews
  • Health And Wellness: fitness, exercise, nutrition, mental health
  • Parenting And Family: child-rearing, parenting tips and advice, family activities and events
  • Personal Development: personal growth, self-care, productivity, goal setting
  • Travel: destinations, travel tips, reviews of hotels
  • Fashion and Beauty: fashion trends, makeup, hairstyles, skincare
  • Technology And Gadgets: new technology, software and product reviews
  • Business and Entrepreneurship: starting and running a business, marketing, sales, mindset
  • Home & Garden: home renovation, DIY, decorating, gardening and home organisation
  • Sports and Hobbies: athletic training, sports news
  • Entertainment and pop culture: movies, TV shows, music, celebrities

Based on your answers to the questions earlier, what general niche are you more drawn to?

Let’s pick ONE of these and move on to the next step.

Step 2. Narrow It Down

If you really want your blog to take off then you need to find a niche within a niche.

So think about an underserved subniche you can carve a space for yourself in to stand out.

Each industry listed above has 100s 1,000s 10,000s of specialised, focused niche markets and you can build a very successful blog around any one of them.

Take the personal development niche for example, with subniches like overcoming procrastination, having a successful career, self-confidence, language learning and growth and mindset.

The list goes on and on…

how to choose a niche for your blog step by step

So choose a niche within the broader industry you just chose.

With the self-development industry, you could choose the language-learning niche. You could drill down even further and choose “learning Japanese as a second language” as a niche.

For the general travel industry, you could start a blog about scuba diving in Thailand or travelling across the U.S. in an RV.

Some good home and garden blogging niches would be growing vegetables in your backyard, organising your home on a budget or getting your house ready to put on the market.

Step 3. Identify Your Target Audience

You know your big industry and you’ve chosen a smaller niche market within that. In this third and final stage, we’re going to focus and decide on the exact group of people your blog will target.

After all, a niche is just a specialised group of people with similar interests.

For example, you could:

So take some time to think about who your ideal reader is.

And I mean, really think about it until you can picture them clearly in your mind.

How old are they? Where do they live? What’s their experience or skill level? Where are their priorities, goals and aspirations?

You’ve got your niche nailed down when you can say:

“My blog will help [this specific group of people] to do [this specific thing].”

Now you know what your blog will be about and who it’s for – you’ve got your blogging niche!

It’s Time To Transform Your Niche Idea Into A Blog

Well done on getting this far! Seriously.

I know figuring out your ideal blogging niche isn’t easy. It takes a bit of thinking…

But you don’t need to overthink it either.

Once you’ve picked a niche that you’re passionate about, just run with it – you can tweak it over time as your blog grows and develops.

The key step now is turning your dream blog into reality, and this is where Commission Academy comes in.

Follow our free step-by-step course and you’ll learn exactly how to create a blog that attracts 10,000s daily views and generates steady income for you all year round.

If you have any questions or hiccups along the way, Dale and I are right here to help you.

Are you ready?

Then let’s make this happen.

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