The gambling industry is worth a mouthwatering $279 billion and it’s growing bigger every year.
Promote bookmaker affiliate programs and you’ll make tall stacks, no doubt!
To save you hours of rifling through cyberspace, I’ve done the research and come up with the top bookmaker affiliate programs you can use to earn high-ticket, recurring commissions in 2024 and beyond.
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18 Best Bookmaker Affiliate Programs
- BetOnValue
- BetVictor
- Bet365
- Bwin
- Efbet
- FanDuel
- Kindred
- Pinnacle
- Smarkets
- Sportsbet.io
- Tipbet
- Tonybet
- Unibet
- William Hill
- 1xbet
- 10Bet
- 188BET
- 888 Sport
1. BetOnValue
With BetOnValue, you can compare odds from 165 bookmakers and betting exchanges. They provide you with a wide variety of tools and features to help you in your betting.
They are also providing a “Betting Guide” for beginners. By joining their email list, you can get a 10% discount on your first subscription.
As a BetOnValue affiliate, you can earn a 25% commission per sale and the affiliate cookie lasts for 30 days. The BetOnValue affiliate program is managed in-house.
Affiliates are provided with bonuses, loyalty rewards and a dedicated account manager, who can help you create a custom plan for you.
You can also earn commissions by referring sub-affiliates to the BetOnValue affiliate program.
Better yet, you can join the BetOnValue affiliate program even if you don’t have a website.
URL – BetOnValue Affiliate Program
Commission – 25%
Payment – The minimum payment threshold with BetOnValue is €30 (EURO). The payments for the previous month are paid within the first 2 weeks of each month.
Cookie Duration – 30 days
2. BetVictor
BetVictor was founded in 1946 and they are one of the world’s largest independent bookmakers.
BetVictor moved their operations to Gibraltar and saved their customers a 9% betting tax.
Become an affiliate and they’ll provide you with bespoke deals, creative assets, marketing tips, and a dedicated affiliate team.
The BetVictor affiliate program is managed in-house. As a BetVictor affiliate, you can earn a 30% revenue share from your referrals.
Affiliate commissions are paid after the end of the calendar month and you need to meet the minimum payment threshold to withdraw your commissions.
URL – BetVictor Affiliate Program
Commission – 30% revenue share
Payment – The minimum payment threshold is £500 (or equivalent local currency) for UK or international bank transfers. It’s £50 (or equivalent local currency) for Neteller, Skrill, and a BetVictor player account.
Cookie Duration – Unknown
3. Bet365
Bet365 was founded in 2000 and they’ve become very well know. In their words, they are one of the world’s leading online gambling operators. They have 80 million+ customers in 150+ countries and provide support in 21 languages.
Sports, games, casinos, bingo, live casino, and poker are the products offered by Bet365 and they pride themselves on offering industry-leading odds.
Bet365 runs its affiliate program in-house and they were awarded the iGaming business award for best sports betting affiliate program.
URL – Bet365 Affiliate Program
Commission – 30% lifetime commission
Payment – Unknown
Cookie Duration – Unknown
4. Bwin
Bwin was formerly known as betandwin. It was founded in 1997 by Norbert Teufelberger and Manfred Bodner. It’s an online betting brand acquired by Entain PLC and headquartered in Vienna, Austria.
They offer live betting on several top sports. Bwin pays its affiliates more than €6 million every month and more than 10,000 affiliates are promoting the Bwin affiliate program.
As a Bwin affiliate, you can earn up to 35% commissions:
- For 1-25 Sign-Ups (Monthly) – 25%
- For 26-100 Sign-Ups (Monthly) – 30%
- For 101-300 Sign-Ups (Monthly) – 32%
- For 300+ Sign-Ups (Monthly) – 35%
You can also opt for a CPA payout. The Bwin affiliate program is managed in-house.
URL – Bwin Affiliate Program
Commission – Up to 35%
Payment – Earnings are paid monthly via direct deposit, wire, and EFT (Electronic Funds Transfer).
Cookie Duration – Unknown
5. Efbet
Efbet was founded in 2019 and it has more than 450,000 registered customers. They offer a wide range of sports events betting.
With the Efbet affiliate program, you will make recurring commissions for your referrals while they remain active on the Efbet platform.
As an Efbet affiliate, you can earn up to 50% commissions depending on how much revenue you generate:
- €0-€20,000: 35% commissions
- €20,001-€40,000: 40% commissions
- €40,001-€50,000: 45% commissions
- €50,000+: 50% commissions
Efbet is accepting affiliates from all over the world except the United States and France. Affiliates are provided with all kinds of buttons, text links, and banners.
You are not required to own your website to promote Efbet. The Efbet affiliate program is managed in-house and your affiliate application is reviewed within 48 hours.
URL – Efbet Affiliate Program
Commission – 35%-50%
Payment – €100 minimum payout. Paid via Easypay, Skrill, and Bank Transfer.
Cookie Duration – 24 hours
6. FanDuel
FanDuel’s sports betting and fantasy sports website were registered in 2009.
FanDuel provides horse racing and casino betting, contests for fantasy soccer, fantasy football, fantasy hockey, fantasy baseball, fantasy golf, fantasy basketball, fantasy NASCAR and more.
FanDuel’s affiliate program is managed in-house. Your commission varies based on the results you generate or the new users you refer every month. The affiliate commissions and the revenue share system work on 3 tiers.
How much you can earn depends on how much your referrals spend in their first 730 days on FanDuel. As an affiliate, you can earn up to a maximum of $1000 per referral each month.
URL – FanDuel Affiliate Program
Commission – CPA (Cost-Per-Action) $25 to $35 & revenue share 35%
Payment – Monthly payments via check, wire transfer or PayPal.
Cookie Duration – Unknown
7. Kindred
Kindred was established in 2010. The Kindred affiliate program offers you access to 7 huge online gaming & betting brands.
Some of the brands of Kindred are Unibet, Bingo.com, Maria Casino, Vlad Cazino, 32Red.
They provide support in 15 different languages. You’ll need to contact the Kindred affiliate manager to find out commission rates. commission details.
Kindred run its affiliate program in-house. Before joining their affiliate program, you can check the list of the countries excluded from their affiliate program.
URL – Kindred Affiliate Program
Commission – Unlisted
Payment – They pay via Bank Transfer, Skrill and NETELLER. The minimum payment threshold is €100 and commissions are paid approximately 10 to 15 working days following the end of the month.
Cookie Duration – 45 days
8. Pinnacle
Pinnacle was established in 1998. It’s a leading online sports betting website that offers a secure platform for sports betting and online casino gaming.
The affiliate commission you earn with Pinnacle depends on the new depositing players you refer to Pinnacle. You can earn up to 35% in commission.
Please find the commission structure details below…
- 0-4 New Depositing Players Over Previous 3 Months – 0% Commission
- 5+ New Depositing Players Over Previous 3 Months – 25% Commission
- 15+ New Depositing Players Over Previous 3 Months – 30% Commission
- 25+ New Depositing Players Over Previous 3 Months – 35% Commission
The Pinnacle affiliate program is managed in-house. Affiliates are provided with 1-on-1 account management, banners, betting articles, RSS feed, and live odds API.
URL – Pinnacle Affiliate Program
Commission – Up to 35%
Payment – There is no minimum payment threshold and affiliate commissions are paid monthly.
Cookie Duration – 30 days
9. Smarkets
Smarkets are best known for its advanced betting exchanges, Smarkets exchange and mobile sports betting products.
As an affiliate, you can earn a 25% commission of the net revenue. The affiliate cookie lasts for 30 days and they run their affiliate program in-house.
Having a website is a requirement to become an affiliate with this one.
URL – Smarkets Affiliate Program
Commission – 25%
Payment – Minimum payment threshold is £50 and commissions are paid via bank transfer on the 14th of the following month.
Cookie Duration – 30 days
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10. Sportsbet.io
Sportsbet.io is a Bitcoin sportsbook with many years of experience with sports betting. They are owned and operated by mBet solutions. They run over 420,000 pre-match events per year.
Sportsbet.io affiliates are provided with price boosts for bigger winnings, exclusive eSports promotions, multi-bet insurance and more.
They give 24/7 live support in 10 languages and you can earn up to 35%:
- 1-15 FTDs (First Time Deposits) – 25% Commission
- 16 – 40 FTDs – 30% Commission
- 41+ FTDs – 35% Commission
URL – Sportsbet.io Affiliate Program
Commission – Up to 35%
Payment – Earnings are paid via Bitcoin and there is no minimum payment threshold.
Cookie Duration – Unknown
11. Tipbet
Tipbet is an online sports betting and gaming provider. They are headquartered in Malta. Through the Tipbet online platform, affiliates can earn revenue by promoting sports betting, casino and virtual games.
In their words, their odds are always among the best in the industry. Tipbet online platform is user-friendly and easy to operate.
As a Tipbet affiliate, you can earn up to 50% commissions, earn a 10% bonus based on performance and 5% on all your sub-affiliates.
URL – Tipbet Affiliate Program
Commission – Up to 50%
Payment – Commissions are paid via Bank Transfer, PayPal, Neteller and Skrill.
Cookie Duration – 45 days
12. Tonybet
Tonybet was established in 2003, they are formerly known as OmniBet. Tonybet promises competitive odds and tailored betting offers.
With Tonybet, sports betting includes football betting, basketball betting, and tennis betting. Tonybet is a regulated sportsbook and an online casino. Players are provided with 24/7 assistance.
Tonybet affiliates are provided with high-converting promotional materials and landing pages. Affiliates can earn up to 30% commissions:
- Your Selected Priority Product Group – 30% Commission
- Other Product Groups – 20% Commission
You will also earn 5% of sub-affiliates’ commissions.
URL – Tonybet Affiliate Program
Commission – Up to 30%
Payment – The minimum payment threshold is €100 and they do instant cash-outs.
Cookie Duration – Unknown
13. Unibet
Unibet was founded by Anders Strom in 1997 and it has more than 16 million players. Unibet has developed an easy online platform to deposit, play and withdraw. Unibet is a part of the Kindred group.
Unibet’s main categories are Sports, Casino, Live Casino, Games, Bingo, and Poker. They offer a welcome bonus tailored to each market. As of this writing, they are offering a 100% deposit bonus of up to €50 as sports welcome offer.
Kindred runs the Unibet affiliate program and you need to contact the Kindred affiliate manager to know the affiliate commission details.
URL – Unibet Affiliate Program
Commission – Unlisted
Payment – The minimum payout threshold is €100 and commissions are paid 10-15 working days following the end of the month via Bank Transfer, NETELLER and Skrill.
Cookie Duration – 45 days
14. William Hill
William Hill was started in 1934. Yes, more than 80 years in the business.
In their words, William Hill is the home of betting. Sports, Casino, Bingo, Poker, Vegas, and Games are the Brands of William Hill.
They offer 3 types of commissions:
- Revenue share
- CPA (Cost Per Acquisition)
- The 5-Tier program
You can discuss with your account manager to find the right commission plan, though the revenue share option offers the highest commission rates:
- Sports, Casino, Live Casino, Vegas, and Games – 30% Commission
- Bingo, Poker, and All Others – 20% Commission
Affiliates are provided with marketing tools to maximize their campaigns. William Hill runs its affiliate program in-house.
URL – William Hill Affiliate Program
Commission – Up to 30% (revenue share)
Payment – Unknown
Cookie Duration – Unknown
15. 1xbet
1xbet was founded in 2007 and now has more than 700,000 daily users and 20,000 partners and support is available in 49 languages.
They give people the chance to bet on televised games as well as more local TV Games as well as sporting events.
The types of bets offered by 1xbet are singles, accumulators, system, and chain bets. With their best daily offers (The Matches Of The Day), they are offering enhanced odds and increased stake amounts.
On average 1xbet affiliates earn $944 per month. Affiliates are provided with a large selection of promo materials and assigned a personal manager.
URL – 1xbet Affiliate Program
Commission – Up to 40%
Payment – Paid weekly and a ton of payment options.
Cookie Duration – Unknown
16. 10Bet
10Bet is an online sports betting platform with 2,000+ betting markets, 1000+ casino games and 25,000+ monthly live events.
As a 10Bet affiliate, you can earn up to 35% commission per referral and the affiliate cookie lasts for a lifetime (that’s great news). Your affiliate application is validated within 72 hours.
10Bet runs its affiliate program in-house. Affiliates are provided with all the required tips, guidance, tools, and up-to-date information. You can also earn commissions from your sub-affiliates.
URL – 10Bet Affiliate Program
Commission – Up to 35%
Payment – Minimum payment for Neteller and Skrill is €100, €500 for wire transfers. They issue payments by the 15th working day of the month.
Cookie Duration – Lifetime
17. 188BET
188BET is an online sports betting, live casino, and conventional bookmaker platform. It was established in 2006 and 188BET is owned by Cube limited.
They offer 10,000 (on average) live games for in-play betting per month and compared to other betting exchanges, 188BET offer p to 20% better odds. The 188BET affiliate program is managed in-house.
Your affiliate commission percentage depends on the total net winnings earned every calendar month:
- 5 Or More Active Referrals – SGD 0 – 10,000 – 28% Commission
- 5 Or More Active Referrals – SGD 10,001 – 100,000 – 38% Commission
- 5 Or More Active Referrals – SGD 100,000 Or More – 48% Commission
You can also earn an extra 10% commission from your sub-affiliates.
URL – 188BET Affiliate Program
Commission – Up to 48%
Payment – Affiliate commissions are paid monthly twice via Skrill, Neteller, Bank Transfer, 188BET account transfer and more. The minimum payment threshold is SGD 100.
Cookie Duration – Unknown
18. 888
888 is an online casino, poker, and sports betting website. It was founded in 1997 and is one of the world’s biggest gaming destinations.
You can choose from 3 different commission plans:
- Revenue share
- Hybrid
- CPA
Join their “Uffiliates Scheme” (not a typing error) and you can earn commissions from your sub-affiliates.
The 888 affiliate program has paid $207,905,405 in commissions to affiliates to date.
URL – 888 Affiliate Program
Commission – Up to 30% In Revenue Share
Payment – Commissions are paid on the 15th of every month for the previous month via Check, Neteller, Wire Transfer and Money Bookers. The minimum payment threshold is $250.
Cookie Duration – 24 hours
How You Earn Big With Bookmaker Affiliate Programs
There you have it!
Now you have the 18 best bookmaker affiliate programs offering recurring and high commissions!
You’ll make a lot of money if you know how to drive traffic, get clicks and generate sales.
Follow our free affiliate marketing course to equip yourself with the income-generating skills you need to turn these bookmaker affiliate programs into a six-figure income.
