Quick Answer: You need a lot of high-quality content to be successful at affiliate marketing but if you have to choose one over the other, quality content is more important than quantity.
That’s the answer in a nutshell.
It’s always quality over quantity but really it’s about striking the right balance between the two.
In this post, we’ll go over why you should prioritize quality over quantity and why it matters.
What Is Quality Content?
Content quality is the degree to which the content is reliable, well-researched, relevant, engaging, and up-to-date.
The basic determinants of the quality of content are:
- Effective keyword research
- Credible presentation of facts
- Visual elements (images, charts, graphs, and videos)
- Relevance to your niche and audience
- Relevance in terms of time and space
- Addresses visitors’ questions and meets expectations
3 Reasons Quality Content Is Important
Consistent high-quality content leads to impressive results in multiple ways.
1. Audience Growth And Engagement
Good content quality not only engages your visitors for the time being but also encourages them to come back to check more posts and reduces your bounce rate.
People start talking about it while sharing links to their contacts. It brings in more visitors to your website or blog. The same applies to your YouTube Channel and Social Media pages.
2. Increased Credibility
With a growing audience, you become increasingly reliable if your content quality is consistent. Your audience approves you as the expert on the subject and is more likely to listen to your recommendations which means only one thing:
3. Improved Search Ranking
Search Engine Algorithms consider multiple indicators of quality content to determine the ranking of your post. Most of them are the determinants mentioned above of content quality.
If your posts are consistently comprehensive, reliable, engaging, and up-to-date, your blog will not easily lose its ranking and is more likely to climb the ladder over time.
What Is Quantity Content?
Quantity content lacks comprehensive research and in-depth details. It is the content you can generate quickly with less effort. “Quantity” in this case is directly proportional to the “frequency” of fresh content.
This type of content is mostly outsourced by successful affiliate marketers. The objective is to keep feeding your website or blog with consistent new posts for your visitors.
Why Do You Need Quantity Content?
Once your blog, website, YouTube channel or social media pages start attracting considerable traffic, it is time to think about keeping them engaged with something new every day.
Remember, people do not like waiting too long for new posts. This is the situation where quantity content becomes inevitable.
How Affiliates Generally Produce Quantity Content
Most marketers rely on copywriters, ghostwriters, and SEO content writers to generate quantity content. You can safely assume that most quantity content is generated by jacks of all trades whereas the blog owner has a bird’s eye view before publishing the content.
It saves a lot of time and you can generate multiple posts for your blog and social media pages every day.
Quantity Content Doesn’t Mean “Not Reliable”
We call it quantity content because it meets the requirement of the daily count of new posts. It does not mean that the content is not reliable. However, it is not as comprehensive as quality content.
2 Reasons Quantity Of Content Is Important
Quantity Content serves multiple purposes for affiliate marketers. Here are a few:
1. You Grow Your Following
Quantity content and brief and focused. It is ideal for your social media pages since social media users are known for sharing content in groups and through story feeds. Like companies and eCommerce stores, affiliate marketers also need to keep increasing their audience.
In the beginning, the road is hard from 0 to 1000 followers. But without quantity content, it becomes harder from 100k to 200k and so. Quantity content gives your followers something to share every day. It helps you to double your existing audience quicker than before.
In addition, the lack of quantity content could be a reason for a gradual decline in the number of followers.
2. You Cover All Topics Related To your Niche
Quantity content briefly deals with one question. It does not go into detail. This is why people are more likely to share. All your visitors do not have time to read comprehensive long posts with facts, graphs, and guides. Many of them are interested in quick, nice, and easy stuff.
This is why quantity content could be a breakdown of one piece of quality content into 10 different pieces of quantity content. For instance, you introduce the topic with a brief overview in one post and then address distinct questions in different short posts instead of one 3000-word blog.
Quality Content vs Quantity Content: What is Better for Affiliate Marketing?
A mixed bag is a safer option in most cases since we cannot deny their distinct benefits.
There are different possible scenarios.
1. You Have Money To Spend But Not Enough Time
If you cannot spend too much time on producing quality content but you have money to outsource good content writers, do not compromise on quality.
Fiverr, Freelancer, UpWork, and People Per Hour are the best marketplaces to hire budget-friendly content writers.
Hire multiple freelancers, and shortlist the best ones for their research and presentation skills. Pay them higher than the “quantity content producers” and get them to complete one to two quality content posts per week.
In addition, hire other writers at competitive prices to meet the quantity requirement.
2. You Don’t Have Enough Money But You Are Not In A Hurry
Daydreaming for quick results is your biggest enemy if you want to become a successful affiliate marketer. It is great if you are not in a hurry and can wait for good results with consistent effort.
But you do not have enough money to outsource content writers… no worries, you still have Saturdays and Sundays.
Select your niche carefully and do keyword research.
Study the topic in your free time, get the latest updates, and write the post yourself even if takes your whole weekend.
Begin with one post a week and be consistent. Increase the frequency (quantity content) slowly once you start getting initial good results. Good results mean that you are getting something. Use this money to hire one or two “quantity content” writers.
Quantity and Quality Content: Side by Side
Since quality content has its own merits and you cannot deny the need for quantity content either, you basically need both. They are not alternate with each other instead they complement each other.
Since quality content is highly important for better search engine ranking, you must prioritise quality content but never do it at the expense of quantity content. This priority is just the placeholder since people generally expect us to weigh them up against each other.