12 Best Rugby Affiliate Programs To Gain The Advantage In 2024

If you want to become an affiliate marketer in the rugby niche, you’ve made a really good call.

Rugby is a highly profitable niche for two reasons:

• There are so many affiliate programs and lots of relevant gear you can recommend
• And rugby players and fans alike are willing to spend a lot of money

Promote these products right and there’s no doubt in my mind you can build a lucrative online business.

So let’s dive right in! After scouring the web, here are the best rugby affiliate programs you can join today.

12 Top Rugby Affiliate Programs 🏉

1. Lovell Rugby
2. Leather Headsports 
3. Life Style Sports 
4. Sports Memorabilia
5. The NFL Shop
6. FansEdge
7. Onsport
8. Prep Sportswear
9. Press Pass Collectibles
10. CoachTube 
11. Paragon Sports 
12. Ruck Science

1. Lovell Rugby

Lovell Rugby is one of the UK’s top online retailers of rugby. Their lineup includes a huge variety of products that offers rugby boots, official replica shirts, team wear, base layers, coaching supplies, protection and other accessories from the brands such as Adidas, Kooga, Umbro, Canterbury and more. 

They also offer discounts for students, military personnel, healthcare and NHS

Their affiliate program is run under the Rakuten affiliate network where they have many affiliates from small blog sites to multi-national corporations. The program allows affiliates access to product feed where new products are updated regularly. 

Highlights of Lovell Rugby Affiliate Program

• 5% sales commission on full-price items and 1% on sale-price items
• Provide promotional graphics for your website
• Dedicated rugby products
• Program managed by Rakuten Advertising
• Real-time performance tracking, transparent reporting, and timely insights
• Regularly updated product data feed
• Simple account setup 
• Monthly payouts with a $50 minimum withdrawal threshold

URL: Lovell Rugby Affiliate Program

Commission: 5%

Cookie Duration: Not Disclosed

Payment Term: Monthly Payouts ($50 Minimum Threshold) 

2. Leather Headsports

At Leather Head Sports they create custom-made leather balls for sports including football, basketball, baseball and rugby.

Leather Headsports offer sports gear with real stitches or laces for sports enthusiasts or the ones who love the smell of real leather. These vintage offerings are loved by sports fans and aesthetic culture admirers.  

Leather Headsports is well-active on social media to keep the brand visible and vibrant. The products are not mass-produced but in memory of the bygone days. Uniqueness and added wow factor make the products more appealing towards non-sports fans as well. 

Their products are already well renowned by customers and affiliates are making good money promoting these. You have a fair chance to convert more leads into sales with their high conversion rates. 

Highlights of Leather Headsports Affiliate Program

• 10% sales commission
• 60-Day referral window (cookie life)
• An average order size of over $150
• High-prestige and aspirational brand
• High level of product customization
• Customer service and fast fulfilment
• Managed by ShareASale Affiliate Network
• Real-time performance tracking, timely insights, and transparent reporting
• Professional design services to create custom banners

URL: Leather Headsports Affiliate Program

Commission: 10%

Cookie Duration: 60 Days

Payment Term: Monthly Payments (Managed via ShareASale)

3. Life Style Sports

Life Style Sports is one of the biggest sports and fashion stores in Ireland. The store has also expanded its operations in the UK. With almost 43 stores and a continuously growing e-commerce site, Life Style Sports holds strong recognition. 

They have introduced distinct concepts that comprise Women’s Studio, Faster Stronger, Boot Room, Trainer Central, and Kids. They list all the latest sports articles from big brands such as Adidas, Under Armour and Nike. 

The site has a massive collection of rugby gear which includes rugby shirts, all positions boots and training gear for all top countries and clubs. 

They are also privileged to be the official partners of Leinster and Munster. Being an exclusive retail partner to Munster they have access to Munster Rugby ranges. 

Highlights of Life Style Sports Affiliate Program

• 2% sales commission (Webgains UK)
• 1% to 5% sales commission (Webgains Ireland)
• 14 days cookie duration (Ireland) | 30 days cookie duration (UK)
• The affiliate program runs at Webgains
• Performance tracking and reporting dashboard 
• Optimised product feed
• Deep linking is allowed
• 7 free different banners for affiliates
• Britain site in £ and Irish site in €

URL (Webgains Ireland): Life Style Sports Affiliate Program

URL (Webgains UK): Life Style Sports Affiliate Program

Commission: 2% (UK) | 1% to 5% (Ireland)

Cookie Duration: 30 Days (UK) | 14 Days (Ireland)

Payment Term: Monthly Payments (Managed via Webgains) 

4. Sports Memorabilia

The market for sports collectables has been there for quite a while but online retailing opportunities have multiplied its scope.   Sports collectables have an almost equal share in the market as active sporting goods. 

People are very enthusiastic about sports memorabilia. Some want to cherish the childhood memories of trading baseball cards while others view it as a good investment opportunity. 

Sports Memorabilia is without any doubt, the best site for original and authentic autographed collectables, balls, shirts and caps. Your audience can find certified collectables of rugby.

The commission rate offered is also ideal concerning the average order value. 

Highlights of Sports Memorabilia Affiliate Program

• 8% commission on every sale
• 7 days referral window (cookie duration) 
• $220 Average Order Value
• 24/7 reporting dashboard
• Award-winning support
• 5.5 billion dollars market of overall sports memorabilia in the US only 
• Managed via Impact Radius affiliate network
• Real-time performance tracking, reliable reporting, and transparent insights 

URL: Sports Memorabilia Affiliate Program

Commission: 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payments (Managed via Impact Radius) 

5. The NFL Shop

NFL offers merchandise on its official store called ‘The NFL Shop’. This store is ideal for you if you are searching for the most authentic and official NFL apparel.

Here you can find genuine collectables, official jerseys, popular collections for gameday and almost everything you need to support or watch the game. 

They are the official partner of brand names like Nike, New Era and Headwear to provide licensed products of all 32 teams to the audience. 

The NFL Shop is a source of official NFL merchandise with more than 50,000 products. It is a one-stop shop for NFL fans as it stocks gear and other products for every team which makes it worth it to promote to your audience. 

Highlights of The NFL Shop Affiliate Program

• 8% commission on sales
• 7-day referral period
• Banners and text links for promotion
• Easy-to-use tools
• Offers Merchandise or FanCash
• 24-7/365 reporting dashboard
• Award-winning support
• Managed via Impact Radius
• Real-time performance tracking 

URL: The NFL Shop Affiliate Program

Commission: 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payments (Managed via Impact Radius)

6. FansEdge

FansEdge is a Chicago-based store with one of the biggest collections of sports-licensed products. They have clothing, memorabilia and tailgating gear from NFL, NHL, NBA, NCAA and MLB. 

The site covers everything for the most renowned leagues in the world. Customers can shop here to support their favourite league teams. 

They offer not just clothing and jerseys but collectable items, games, office and home décor, Christmas decorations and even stuff for pets. Thus, here you can find everything that you could look for to support your team. 

The site has 200.000 licensed products so the selection this site offers is enough to provide a solid base to your affiliate business. You may promote not only NFL but products related to any sports league as some sports fans follow several sports. 

Highlights of FansEdge Affiliate Program

• 8% of order sales amount
• Allow referrals from clicks within 7 days (cookie duration)
• Banners and textual links for promotion
• Easy-to-use tools
• Managed via Impact Radius affiliate network
• Real-time performance tracking, reliable reporting, and transparent insights 

URL: FansEdge Affiliate Program

Commission: 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payments (Managed via Impact Radius)

7. Onsport

Onsport is an Australian-based online sports store that offers sportswear for men and women. Their product range is wide enough to cover products for Aussie fitness and sports fanatics from weekend supporters to elite players. 

The lineup on the website has genuine sports apparel and goods from the best Australian brands like Adidas, Fitbit, Mizuno, PUMA, NIKE, Speedo, Brooks, Running Bare, Lorna Jane, 2XU Compression and others. 

The site also offers gym gear, running shoes, swimwear, exercise equipment, rugby merchandise and a lot more. If you run a rugby-related blog or site, your viewers can find tons of rugby union and rugby league products. 

The affiliate program is run by Commission Factory and they ship Worldwide. 

Highlights of Onsport Affiliate Program

• 8% commission 
• 7 days cookie period
• Managed via Commission Factory affiliate network
• Real-time performance tracking, reliable reporting, and transparent insights 
• Range of professional banners available
• Coupons also available for affiliates
• Product data feed
• Open to all promotion methods
• Free shipping on orders over $99

URL: Onsport Affiliate Program

Commission: 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payments (Managed via Commission Factory) 

8. Prep Sportswear

Prep Sportswear is a huge athletic apparel site that offers fan gear for schools and colleges playing sports in the US. 

They offer t-shirts, jerseys, sweatshirts, hoodies, hats and activewear for high schools, colleges, pro teams and vintage teams. Sports fanatics can also demand customised fan or team gear.

Here you can also find a lot of fan gear related to rugby. They also offer apparel inspired by military, government, destinations, races, golf courses and vintage sports teams. 

This site is ideal to promote to the US audience in educational institutes that offer sports facilities. The commission rates offered by Prep Sportswear are also the highest in this league. 

Highlights of Prep Sportswear Affiliate Program

• A commission rate of 15% on sales
• Average order value of $67
• Affiliate program associated with ShareASale
• Real-time performance tracking
• Links and banners available for effective promotion 
• Monthly newsletter updates of new product announcements and events
• Bonuses for affiliates based on performance and reach

URL: Prep Sportswear Affiliate Program

Commission: 15%

Cookie Duration: Not Disclosed

Payment Term: Monthly Payments (Managed via ShareASale)

9. Press Pass Collectibles

Press Pass Collectibles offers signed collectables and items from athletes and celebrities. They stock a wide range of authentic memorabilia from renowned sports stars around the world. 

Every collectable and autograph is authenticated by various professional authentication services and comes with an authenticity certificate. 

The site has a dedicated rugby or football section where your audience can find a series of authentic signed balls, jerseys, framed jerseys, game-used, helmets, photographs, trading cards, index cards, lithographs and magazines. 

You can promote this site as an affiliate to fanatics to earn good commissions. The affiliate program is run at Mopubi and ShareASale. 

Highlights of Press Pass Collectibles Affiliate Program

• 10% flat commission rate
• 45 days referral window (cookie attribution period)
• Products ranging in-between $35 to $30,000
• An average ticket price is $270
• Dedicated affiliate manager
• Managed by Mopubi and ShareASale
• Real-time performance tracking, reliable reporting, and transparent insights 

URL (Mopubi): Press Pass Collectibles Affiliate Program

URL (ShareASale): Press Pass Collectibles Affiliate Program

Commission: 30%

Cookie Duration: 45 Days

Payment Term: Monthly Payments via PayPal/Wire

10. CoachTube

As the name suggests Coach Tube offers coaching services across 50 different sports. Elite coaches develop premium courses covering almost everything from forming a team to playing at a specific position. 

Your audience can avail of this opportunity to get coaching for rugby or any other sports that interest them. The site has several resources for sports enthusiasts. After purchasing, students can revisit and check the course any time in future to revise and strengthen their skills. 

They run an affiliate program under the name of the ‘Ambassador Program’. This affiliate program is conducted over ShareASale and they offer a remarkable 15% commission. 

Highlights of CoachTube Affiliate Program

• 15% sales commission
• 30-day cookie duration
• An average payout per sale of $15
• Affiliate partner – ShareASale
• Real-time performance tracking, reliable reporting, and transparent insights 
• Dedicated support team
• Possible content support

URL: CoachTube Affiliate Program

Commission: 15%

Cookie Duration: 30 Days

Payment Term: Monthly Payments Through Direct Deposit ($100 Withdrawal Threshold)

11. Paragon Sports

Paragon Sports is a site that focuses on all sporting goods so you can promote it to a relatively large audience. You can find tons of products related to sports, fitness, club sports, team sports, skateboards, winter sports and outdoors. 

As for the affiliate program you can find clothing, shoes, gloves, pads, training gear and balls for rugby from the most significant brands across the world.

The affiliate program that they offer is managed through Partnerize. The site is a great addition to the affiliates working within the rugby or football niche or general sports niche. 

Highlights of Paragon Sports Affiliate Program

• Commission rates up to 8%
• 7 days referral window (cookie duration)
• $170 average order value
• Full product feed available
• Creative banners and links that can be customised to fit your site
• Real-time reporting
• Trusted third-party tracking through Partnerize
• Wide selection of branded products 
• Dedicated affiliate management team to support you

URL: Paragon Sports Affiliate Program

Commission: 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payments via PayPal 

12. Ruck Science

Ruck Science produces premium nutritional supplements specially designed for the rugby community. These supplements allow professionals and amateurs to boost their performance and live a better life. 

Rugby players need to stick to the periodization and reformulation approach. Ruck Science offers supplement stacks to help players reach rugby-focused objectives. These stacks are organised in a manner to allow solutions around training, recovery, and performance objectives. 

Besides that, they also offer a training program for rugby. A dedicated training app provides pre-season, in-season, off-season and rugby 7s training programs for individuals and teams/clubs.  

They offer an affiliate program for online publishers who focus on rugby players and their fitness. You need to have a website in order to apply.

Their affiliate commission may vary, so terms and conditions would be only disclosed at the later stages. You can contact their team to know more. 

Highlights of Ruck Science Affiliate Program

• Recurring commission on sales
• Access to quick and efficient support
• Exclusive offers for affiliates
• Full product feed available
• In-house affiliate program

URL: Ruck Science Affiliate Program

Commission: Not Disclosed

Cookie Duration: Not Disclosed

Payment Term: Not Disclosed

Are Rugby Affiliate Programs Right For You?

I’d say the rugby niche is the best route to take if you’re a keen rugby fan who loves to share your passion and knowledge with others.

And in my experience, the best way to promote rugby affiliate programs and generate multiple daily sales is to build a website that attracts free traffic around the clock.

Not sure how to get started?

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