12 Best Hockey Affiliate Programs You Can Use To Score Big

Simon is a former UK call-centre worker who has gone on to build several highly successful affiliate marketing businesses in various different niches & become officially recognized as a Super Affiliate by the world's largest affiliate marketing training platform. He has since relocated to Thailand & now teaches affiliate marketing to others through Commission Academy.

We’ve researched dozens of hockey affiliate programs to bring you only the very best.

We have shortlisted these hockey affiliate programs based on the range of products available to promote and commission rates.

Here they are:

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12 Best Hockey Affiliate Programs

  1. Skates Guru
  2. Pure Hockey
  3. BAUER
  4. Perani’s Hockey World 
  5. Cool Hockey
  6. NHL Shop
  7. Sports Memorabilia
  8. Steiner Sports Memorabilia
  9. Hockey Training 
  10. Hockey Supremacy
  11. PolyGlide Ice
  12. PGS Hockey

1. Skates Guru

As the name says, they specialise in ice skates. Their prime focus is hockey skates despite the site having an immense collection of ice skates as well. 

This affiliate program is a treat for your audience if they are skating enthusiasts. The program is hosted by the ShareASale affiliate network for the Skates Guru brand. You can register at ShareASale to promote their products. 

You can further promote their protective gear or skating apparel to the relevant audience. Their product line-up comprises almost all the famous skating brands. 

The commissions might not be competitive but their products are the key reason to promote this site. 

Highlights of the Skates Guru Affiliate Program:

  • Starting at 3% sales commission 
  • 180 days referral window (cookie life)
  • Program powered by ShareASale affiliate network
  • Performance tracking and access to regular analytics 

URL: Skates Guru Affiliate Program 

Commission: 3% Base Commission

Cookie Duration: 180 Days

Payment Term: Monthly Payouts (Managed by ShareASale) 

2. Pure Hockey

Pure Hockey is a hockey equipment retailer shop that sells a huge variety of hockey equipment and apparel. One of the most trusted retailers in hockey as it has stores on around 60+ locations nationwide. 

This partner program is versatile as they also offer licensed apparel of NHL gear. You can also find a variety of sticks, skates, bags, training tools, mouthguards and other protective gear.  You become their affiliate partner by signing in and then promoting their products to your audience. 

Their website is well laid out with different categories of products for different age groups. This can not only help the audience to find the relevant product with ease but also allows the affiliates to target the specific age group to promote their products.

They pay good commissions with above-average cookie duration.  

Highlights of the Pure Hockey Affiliate Program:

  • 8% recurring commission on all sales
  • Marketing and promotional material available 
  • 45 days referral window – cookie tracking (returning visitors credited towards your commission)
  • Real-time performance tracking and timely updated insights 
  • Program managed by the trusted network – AvantLink

URL: Pure Hockey Affiliate Program

Commission: 8%

Cookie Duration: 45 days

Payment Term: Monthly Payouts (Managed by AvantLink)


Bauer has been in production for 90 years. It is the world’s leading brand of hockey equipment whether it is skates, protectors, sticks or hockey clothing. They manufacture the best hockey essentials, apparel, in-line skates and much more.

They have tons of it and quite a diverse selection that too at the lowest price guaranteed. Their affiliate program is run by Lasso which takes about only 5 minutes to set up the program. The tools are super easy to use. 

The commission offered by the program is not ideal but reasonable for the brand value. The cookie duration of one month is much better than other competitive brands. 

Always look at the layout of a store or website that you want to promote and make sure it is easy to navigate and find products in.  

Highlights of the Bauerhockey Affiliate Program:

  • 5% commission per sale
  • 30 days referral window (cookie attribution)
  • Program hosted by the reliable WordPress plugin – Lasso
  • Dashboard for real-time performance tracking and analytics

URL: BAUER Affiliate Program

Commission: 5%

Cookie Duration: 30 Days

Payment Term: Not Specified

4. Perani’s Hockey World

Hockey World is a go-to site for a hockey lover to find the best and most reliable products. In business since 1976, the company has grown up to 22 retail stores with its prodigious online presence making it one of the largest in the country.  

They have gear for referees and coaches. The webpage is well organized with a separate tab for gear for a goalie. They also offer helmets, gloves, pants, sticks, bags, protective gear and tons of other products.  

The website has a huge variety of unlicensed jerseys, best for playing the game. The results of the Hockey World affiliate program would be second to none if your blog is relevant to hockey training or coaching. In fact, any hockey-relevant niche that requires real hockey equipment would pay you off. 

Highlights of Perani’s Hockey World Affiliate Program:

  • 5% sales commission 
  • Performance-based bonuses
  • High conversion rate – 2.18%
  • 45 days referral window (cookie life)
  • Average Order Value: $186
  • Professional Program Management by Snow Consulting Performance Marketing Agency and hosted on the ShareASale affiliate network 

URL: Perani’s Hockey World

Commission: 5% 

Cookie Duration: 45 Days

Payment Term: Monthly Payouts

5. Cool Hockey

Cool Hockey is a renowned retailer of authentic licensed NHL jerseys. They make the best quality jerseys with custom names for almost every NHL team. 

They also deal in old vintage jerseys that are in high demand and can be sold out costly. You can order custom-made jerseys of every size for every age group. Not only that but you may fetch a jersey for your pet as well. 

Cool Hockey is in the town since 1999 and they own a 50,000 sq. ft. production facility in Toronto, Canada. It allows them to provide the best pricing, delivery time and quality without the need to outsource as other competitors. 

Your blog in any relevant niche to hockey would go well with this program. The players searching for jerseys to wear on the rink or hockey fanatics seeking to buy them as collectables, there is forever high demand. 

Highlights of the Cool Hockey Affiliate Program:

  • 7% commission on all sales.
  • 15 days referral window (cookie duration)
  • ShareASale- A dedicated affiliate manager to help you sell
  • Exclusive offers for Affiliates.
  • Deep inventory in Adidas, Fanatics, Reebok, and CCM
  • Graphic design support for artwork and banners

URL: Cool Hockey Affiliate Program

Commission: 7%

Cookie Duration: 15 Days

Payment Term: Not Specified

6. NHL Shop

If you have a certain audience related to a specific sport, you would want the official store of that particular sport or league as part of your affiliate marketing strategy. 

This is the official web store of the NHL and it offers the largest collection of officially licensed NHL merchandise. The store runs its affiliate program which is ideal for bloggers, website owners, social media influencers, support groups and other online forum operators especially the ones related to the hockey niche. 

Although the versatility of the products can attract users of any niche professional hockey niche would perform better. 

You don’t want to be missing out on this affiliate program as a mere affiliation with such a big brand might do wonders for you.  So make sure to provide them with the maximum information when applying for their affiliate program as they are quite selective in this regard. 

Highlights of the NHL Shop Affiliate Program:

  • Commissions of up to 5.75% of sales
  • 7 days referral windows (cookie duration)
  • 25,000+ product data feed
  • Great tools for bloggers and social media affiliates
  • Top name brand products including Nike, New Era and Buck and more 
  • Text links and customisable banner ads are available 
  • Managed by the trusted Impact Radius affiliate network 

URL: NHL Shop Affiliate Program

Commission: Up to 5.75% per sale

Cookie Duration: 7 Days

Payment Term: Monthly payments (Managed by Impact Radius)

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7. Sports Memorabilia

Unlike the other sites that I mentioned earlier, Sports Memorabilia deals in various sports. You can find products affiliated with different leagues and sports such as NFL, MLB, NBA, NHL, Soccer, Tennis, Golf and many more. 

They offer memorabilia like signed photos, signed hockey jerseys or pucks and trading cards. They are committed to providing collectors with 100% authentic Memorabilia and collectables. Every hand-signed collectable comes with a certificate of authenticity. 

This affiliate program is ideal if your blog content is in the memorabilia niche. The greater the passion, the more conversions. The conversions would peak if your audience includes hockey fanatics. 

Highlights of the Sports Memorabilia Affiliate Program:

  • 12% sales commission 
  • 30 days referral window (cookie tracking duration)
  • Offers Merchandise or FanCash
  • Tools are easy to use
  • 24-7/365 reporting dashboard
  • Award-winning support

URL: Sports Memorabilia 

Commission: 12%

Cookie Duration: 30 Days

Payment Term: Monthly payments

8. Steiner Sports Memorabilia

Steiner Sports is another reputable sports memorabilia company. The website displays a huge selection of hockey collectables and memorabilia. 

Such items are widely in demand by hockey enthusiasts. So if by any chance you got them as your audience, Steiner Sports have got you covered with the best game-used products and signed collectables. 

The pricing of the products is relatively high with the potential of generating higher commissions. The commission rates are too attractive to not give it a try. 

Steiner might have the best stock but always remember that collectable items are limited so you see them one day and they are gone the next day. 

Highlights of the Steiner Sports Affiliate Program:

  • 9% sales commission 
  • 7 days referral window (cookie life)
  • Banners and textual links for promotion
  • Items with unique content
  • 24-7/3 reporting dashboard
  • Ease to use tools

URL: Steiner Sports Affiliate Program

Commission: 9%

Cookie Duration: 07 Days

Payment Term: Monthly payments

9. Hockey Training

If your blog is related to the training and coaching niche then you may offer training programs to your visitors. This platform has a lot of online training programs to promote to your audience. 

You can join their affiliate program managed by the ClickBank affiliate network and earn a commission by promoting their products on your websites, blogs or social media accounts

When a viewer follows your affiliate link, he is entertained with a free hockey training gift. Then he receives the quality training content via emails and you receive a credit on anything that the user purchases within 60 days period. 

You can visit their site to check their hockey training modules that include strength training, speed training and youth training. They also offer special online classes for goalie training. 

Since the training classes are also offered online so you can promote them irrespective of the location of your audience. 

Highlights of Hockey Training Affiliate Program

  • 5% commission on each sale
  • 60 days referral window (cookie life)
  • Hosted by ClickBank affiliate network
  • Marketing material and banners are available
  • Craft custom email for your audience type; e-mail marketing

URL: Hockey Training Affiliate Program

Commission: 5%

Cookie Duration: 60 Days

Payment Term: Monthly Payouts (Managed by ClickBank)

10. Hockey Supremacy

As the name suggests, they have a whole lineup of hockey products. The goal of this company is to offer customers a user-friendly and structured site where they can find the best products to match their requirements. 

Not only publishers but hockey gear and review sites, social media sites and hockey influencers can avail this opportunity to become their affiliate members. 

They claim to have the best competitive prices and several loyalty programs to satisfy the customers and attain their loyalty. Furthermore, they have optimized their site for high conversions

Live online support allows visitors to get immediate feedback regarding any product-relevant questions. This makes it feasible for them to decide on the purchase. 

Highlights of the Hockey Supremacy Affiliate Program:

  • Up to 8% commission
  • 30 days referral window (cookie duration)
  • High conversion rate – even during the COVID Years, they had a 1.55% conversion 
  • Best price guarantee program and free shipping over $99 
  • Access to quick and efficient support
  • Banners and other marketing material available 
  • Managed by AvantLink affiliate network 
  • +20 000 SKUs online

URL: Hockey Supremacy Affiliate Program

Commission: Up to 8%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts (AvantLink Affiliate Network)

11. PolyGlide Ice

A prime product of ice skating is the rink. Here you can find synthetic ice that needs no electricity or refrigeration. This innovation allows people in any corner of the world to experience the pleasures of ice skating. 

They are in business for a decade and they have done a lot of R & D to develop the best product. The advanced polymer compounds make the rink less resistant to allow better glide and minimum blade wear. 

All ice panels have similar thicknesses and are built of a single piece. They can be skated on both sides. You can register to become their affiliate and partner with a skating enthusiast community. This is going to be one of the wow products for your audience to shop for. 

Highlights of the PolyGlide Ice Affiliate Program:

  • 10% commission on all sales
  • 45 days referral window – cookie tracking duration (returning visitors will be credited towards your commission)
  • Promotional graphics and banners for you to promote 
  • 3rd-party transparent tracking of sales and commission 

URL: PolyGlide Ice Affiliate Program

Commission: 10%

Cookie Duration: 45 Days

Payment Term: Not Specified

12. PGS Hockey

PGS Hockey is a Detroit Michigan based 2019 startup by two passionate former hockey goalies. They were not satisfied with what was available on the market and decided to come up with their product lines. They are competing at competitive prices and offering hockey gear affordable for most hockey lovers. 

Currently, PGS Hockey partners with some trusted names including M-Graphx, Kenesky Manufacturing, and Coveted Masks. M-Graphx is a well-known name in designing ice hockey gear and is run by a freelance graphics designer. 

Highlights of the PGS Affiliate Program:

  • Up to 10% sales commission 
  • 5% discount on affiliates’ personal coupon code 
  • 30 days referral window (cookie attribution duration)
  • Monthly payouts via PayPal and Venmo 

Note: PGS Affiliate Program is currently open for US residents only. 

URL: PGS Hockey Affiliate Program

Commission: Up to 10% 

Cookie Duration: 30 Days 

Payment Term: Monthly Payouts via PayPal and Venmo

Is The Hockey Niche Right For You?

So what are your chances of achieving huge affiliate marketing success in the hockey niche?

As always, it depends on if you can drive the right traffic and do it in volume.

Whether you write product reviews for hockey sticks, skates and gloves or build a whole niche website around hockey, there’s a right way and a wrong way to go about it.

And it’s a lot of work. But don’t let that put you off – it’ll be worth it in the end!

You can make your life a little easier though – join our free training and we’ll teach you our tried-and-tested formula for driving traffic and generating high commissions in absolutely any niche.

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