Quick Answer: When influencers or affiliate marketers write & publish a post or blog on a website which belongs to someone else, it’s referred to as guest posting or guest blogging. Affiliates or influencers write on other’s websites as a guest, and brands use this content as an SEO optimisation strategy. Guest posts or guest blogs generally provide an expert’s opinion.
Companies consistently need to build credibility, and one of the best ways is to bring in credible influencers, experts, and affiliates to write on their company’s online platforms. These affiliates and influencers already have an impressive readership. Followers trust their opinion and recommendation. It boosts the sale of certain products or services.
On the other hand, guest posting benefits affiliates in multiple ways. Good brands generally get a significant number of visitors every day. When you write on their websites as a guest, more people get to know you, and if they are impressed, they are more likely to follow your blog, social media accounts, and YouTube channel.
Benefits of Guest Posting
Guest posting benefits affiliates as well as the host websites. We’ll run through how below:
1. Win-Win Strategy
As a guest blogger, the host’s website introduces you to a potentially large and highly-relevant audience. On the other hand, your quality content contributes to the credibility of the business’s blog.
Many popular blogs are looking for regular high-quality content for their readers. They often publish multiple posts every day to engage their visitors. Sometimes they have to do this to retain their readership.
2. Grow Your Audience
Guest posting is different from ghostwriting since guest posting gives you complete credit for your content. Ghostwriting pays for your content but takes away credit.
Your guest post on other websites will have your name, and you will introduce yourself in the beginning. Or some websites have a dedicated “about the author” section from where the readers can easily get to know more about you & discover your social media pages and blog. It is a great opportunity to reach new readers and convert them into your own followers.
However, this will only work if you wisely select the right niche and write guest posts only for relevant blogs or websites. If the host blog does not relate to your niche, try to avoid it. It will only waste your time and effort.
3. Become an Acknowledged Author
Once you successfully write guest posts for different but niche-relevant blogs and websites, you will become increasingly credible. This is people will see you on multiple blogs… Why? Because you are guest posting for blogs related to a similar or closely related niche. Generally, people tend to follow multiple blogs at a time, and these are the people who are surely going to notice you on different sites.
One guest post on a blog is good enough. But why not write for two? It will double your visibility and multiply the number of potential followers of your own blog and social media pages. And then move on to three, four and so on…
The stage will come when people will know you as a credible author while acknowledging your authority in your niche.
This is what quickly multiplies your affiliate sales leading to passive income.
4. Organic Traffic
Readers of your guest post are interested in your niche and are more likely to look for better alternatives and solutions. When they redirect to your own blog and social media pages, chances of higher conversion rates increase. This is genuine traffic coming to you in search of better and more credible solutions. They are more receptive to your opinion and recommendations.
Generic traffic optimises SEO and further opens doors to more legitimate traffic to your blog and your host’s blog. Your posts will be more likely to get on the first page of Google search results for relevant keywords.
5. Quality Backlinks
Credible content leads to backlinks from high-quality websites. Once your guest posts have these links, Google further optimises your posts with a higher SEO ranking.
6. Establish Social Proof
You can use links to your guest post in the content of your own blog and even social media pages. Your own audience will appreciate it, and it will stamp your authority in your niche. Your existing audience is going to trust your opinion more than before.
Your collaboration with organisations and high-profile individuals will make your existing audience more receptive to what you say and promote.
7. Expand Your Network
When you become a regular guest blogger for a blog, you can confidently pitch potentially profitable ideas to your collaborators. Remember, the online world has too much on offer, and you cannot do it alone! Networking opens doors to new opportunities you can avail through collaboration and teamwork.
Guest posting is a promising ingredient of your affiliate marketing mix. Stick to your niche, research, come up with legitimate solutions and ideas and pitch them credible names. Avoid writing for whoever approaches you with whatever content. Move wisely and stay consistent… genuineness and hard work always generate good results!
The Bottom Line
As you can likely see after reading this post, there are many benefits to guest blogging. For those writing or submitting articles, it can be very rewarding indeed.
Not only can you get extra traffic, clicks & backlinks to your website or social channels, but you can also get content ranked quickly by leveraging the authority of an established website.
However, guest blogging is not without its downsides. The downsides, though, fall mainly on those adding guest posts to their website.
And that raises a question we’ve answered in another post; should you accept guest posts on your blog?
You might immediately think yes, but when you read the potential downsides, you’ll likely think twice.
But if you were new to the subject of guest posting, we hope that this post has helped you gain a better understanding of it & the benefits associated with it. Of course, if you have any additional questions or comments, don’t hesitate to leave them below.
