It’s safe to say that many people are worried about AI replacing their jobs soon but what about those who are already feeling the effects, like content writers?
Will AI replace content writers altogether?
Or will it simply help content writers to produce content faster & make more money than ever before?
Well, that’s exactly what we’ll be covering in this post. So if you’re a content writer & worried about what the future holds, buckle up & let’s dive in.
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Is AI The End of Writers?
I’m going to be completely honest here. If you’d have asked me this question 1 year ago, I’d have said no way… There will always be a need for writers & AI just cannot match the quality of a human counterpart.
In fact, I even said it in a video on our YouTube channel.
But I was wrong.
Over the past year, since I made that statement, AI has advanced incredibly quickly & the content it produced actually ended up exceeding the quality produced by my team of writers.
Sure, it gets things wrong from time to time – but so do writers. The difference, though, is that when AI like ChatGPT gets it wrong, it can be corrected much faster than content from a writer.
So, for content writers, this raises an issue because AI wins on:
And naturally, as you can imagine, this has led to a huge decline in the number of people outsourcing content writing. So, as a result, the average price per 500-word article fell through the floor.
But does this mean that AI is going to replace content writers altogether?
In my opinion, no.
I believe that AI will bring an end to content writing, but I believe the actual role of content writers will simply be transitioned to “content generators”.
After all, whilst AI can produce great content, that creation relies on human inputs & human checking.
And I do firmly believe there will always be a need for genuine, human-produced content in certain circumstances, like this one, for example.
As you can probably guess, I am writing this myself because I am sharing a personal experience with you.
AI can’t do that.
So, for things like product reviews or sharing personal experiences, human-produced content will always come out on top. After all, who would want to read a product review written by AI?
As a reader, you want to hear from somebody who’s actually tried what it is they are reviewing.
But, the harsh reality is that for the most part when it comes to the creation of factual content, AI has already begun replacing content writers.
Which brings me to the next point…
Can You Use AI As a Content Writer?
Unless an employer explicitly states that he or she does not want you to use AI, then there’s nothing stopping you from using AI as a content writer.
The problem for many genuine content writers, however, is that there are many bad apples who lie about their use of AI (as I personally found out myself).
And the main issue with this was that these writers then started using paraphrasing tools on their content in an attempt to bypass AI content detectors.
But for native English speakers, this turned the content into complete nonsense.
So whilst you’d have thought that for the most part, AI would have increased writer productivity & resulted in higher-quality content, it actually did the opposite.
Content quality from most (but not all) writers significantly decreased since the growth in popularity of AI.
So, if you are going to use AI as a content writer, I would urge you to be transparent about your use of it & use it to produce higher-quality content more quickly.
Don’t try to deceive, cheat or use it to just make a fast buck.
After all, there is literally no need to worry about content being produced by AI. Many webmasters think that AI content is bad for SEO, but they’re misinformed.
That brings me to the following point…
Does AI Content Rank In Google?
Yes, AI content ranks in Google.
As somebody who has over 10+ years of experience in SEO, I can tell you that Google does not care how your content was generated (providing it is not illicitly copied).
What Google cares about is how your content aims to serve people.
Did you create it with the sole intention of “ranking in Google?”… If so, Google isn’t going to like it.
But, if you found a keyword & thought to yourself, “how can I make a great piece of content that genuinely helps the reader & meets the search intent for this keyword”, your content will be on the way to number 1.
That’s the bottom line of SEO. It’s not how you create your content, it’s why you create it… That’s what determines whether or not you rank.
After all, we both know that AI does a fantastic job of creating content… So, do you think it would make wise business sense for Google to simply say “let’s hold back this amazing piece of content from our searchers because it was created by AI?”.
Absolutely not! Doing that would devalue their search.
Google wants to connect people with high-quality content, regardless of how it’s created because if people find high-quality content through a Google search, they are more likely to come back.
Especially when Bing is fighting so hard to steal their market share.
The Bottom Line
The reality is that times are changing.
I do believe that AI will bring an end to content writing but I also believe that will open up many positions for “content generators”.
So, I don’t think AI will replace content writers, but I think it will transition them to a new role.
The next question would be, is this a good or bad thing?
And I personally believe it would be better for content writers. It’s essentially the same end goal (content production) but the ability to use a power tool for content generation.
So, whilst as a content writer you may be worried about what the future holds for you with AI, I think it is actually looking bright & that better opportunities are set to arise.
It’ll certainly see the end of content creator burnout (thankfully!).
I’d love to hear your thoughts on the matter too, so please do leave a comment below.
