In order to increase sales on your website, you need to generate traffic first. Once you have traffic, you need to make sure that your website is designed in a way that will turn those clicks into sales.
People often visit a website without any intent to buy. But what if there was a way to turn those clicks into sales?
In this blog post, we’ll share some tips on how to turn clicks into sales. By following these tips, you can start converting more of your website’s traffic into paying customers.
So, whether you’re running an eCommerce store or simply looking to boost your ad revenue or earn more affiliate commissions from your blog, keep reading.
Why Your Link Clicks Are Not Turning Into Sales
You may be driving a lot of traffic to your website, but if that traffic isn’t resulting in conversions, then it’s not doing you any good. In order to get conversions, you need to drive targeted traffic to your site—that is, people who are actually interested in what you’re selling. Otherwise, you are just wasting your time and money.
Your traffic isn’t targeted: If you’re driving traffic to your site without first determining who your target audience is, then it’s no wonder you’re not getting any conversions.
You need to know who you’re marketing to so that you can create content that appeals to them and speaks to their needs. Once you’ve identified your target audience, focus your traffic-driving efforts on reaching them.
Your website is ineffective: Your website is the first impression potential customers will have of your business, so it needs to be well-designed and user-friendly.
If your website is difficult to navigate or doesn’t clearly explain what you do and how your product or service can benefit the customer, then you’re not going to convert any visitors into leads or customers.
If you are getting traffic to your website but no conversions, it could be because your website is not optimized for conversions. There are a number of things that you can do to optimize your website for conversions, such as adding a strong call-to-action, making sure your forms are easy to fill out, and ensuring that your pages load quickly.
And if you’re looking for a nice and clean WordPress theme, we recommend GeneratePress.
Your offer isn’t strong enough: People won’t convert simply because they came to your website; they need a reason to take action. That reason is called an offer, and it needs to be compelling enough to persuade visitors to part with their hard-earned cash. If your offer isn’t good enough, then you won’t get any conversions—no matter how much targeted traffic you drive to your site.
You’re not offering something of value: If you want people to convert, you need to offer them something of value. This could be a discount, a free trial, or exclusive content. Whatever it is, it needs to be something that will entice people to take the desired action.
Your prices are too high: If your prices are significantly higher than those of your competitors, it is unlikely that you will be able to convert many of your visitors into customers. It is important to ensure that your prices are competitive in order to attract potential buyers.
40 Tips On How To Turn Clicks into Sales
If you’re struggling to convert blog visitors into customers, you’re not alone. But don’t worry, there are a few things you can do to improve your conversion rates.
1. Offer Free Resources and Helpful Tips
One of the best ways to turn clicks into sales is to high value for free upfront. This could include e-books, white papers, guides, or even just helpful blog posts.
By providing helpful resources, you can show potential customers that you are an expert in your field and that you are invested in helping them succeed. This also helps build trust with potential customers and establish yourself as a reliable source of information.
2. Price Your Products Fairly
If you charge too much, potential customers may be turned off by the price and decide to purchase from another company.
However, if you charge too little, potential customers may question the quality of your products. So it’s important to find a fair price that will attract potential buyers without deterring them.
3. Use Persuasive Copywriting
Whether it’s in your product reviews, calls to action or even just your overall content strategy, persuasive copywriting is key to convincing visitors to take the next step and make a purchase.
Here are a few persuasive copywriting tips to keep in mind:
• Use strong verbs that convey a sense of urgency (e.g., buy now, order today)
• Make sure your call-to-action stands out from the rest of your copy
• Use customer testimonials and social proof to build trust with visitors
• Appeal to your visitors’ emotions (e.g., fear of missing out, wanting to belong)
• Use scarcity tactics (e.g., limited-time offers, limited quantities available)
4. Use Attractive Visuals to Draw Attention
People are visual creatures, and we’re drawn to things that look good. If your website is full of dull, boring text, don’t be surprised if people click away without buying anything.
On the other hand, if you use bright colors, strong images, and an attention-grabbing design, you’ll have a much easier time getting people to stick around—and spend their hard-earned money.
5. Segment Your Audience
If you want to turn clicks into sales, you need to segment your audience. In other words, don’t try to appeal to everyone with your marketing message. It’s simply not possible—nor is it necessary.
Instead, focus on a specific niche or demographic and craft your message accordingly.
By segmenting your audience, you’ll be able to create targeted content that resonates with the people who are most likely to buy from you—and as a result, you’ll see a significant increase in sales.
6. Use a Strong Call to Action
A call to action (CTA) is a statement or button that encourages people to take a specific action—in this case, buying your product or service.
Without a CTA, people may browse your website but never actually make a purchase. So, make sure your CTAs are clear, concise, and impossible to miss. If they are, you’ll be well on your way to boosting your bottom line.
7. Improve Your Page Speed
Another effective way to increase the number of sales that your website generates is to improve its page speed. In today’s world, internet users have very little patience for slow-loading websites. If they land on a page and it takes more than a few seconds to load, they’re likely to click away and continue their search elsewhere.
Fortunately, there are a number of ways that you check your website speed and improve it:
• Optimize your images
• Minimize HTTP requests
• Reduce redirects
• Leverage browser caching
• Enable compression
8. Use Relevant Images
When it comes to online shopping, a picture is worth a thousand clicks.
The images you use on your product pages can make or break a sale, so it’s important to choose them carefully.
Relevant images should be high quality and accurately represent the products you’re selling. In addition, using images that are true to life—in other words, not overly edited or photoshopped—can help build trust with potential customers and increase the chances that they’ll make a purchase.
9. Display Testimonials
You need to give potential customers a reason to buy from you instead of your competitors. One way to do this is by displaying customer testimonials on your website.
Customer testimonials provide social proof that your products or services are valuable and can help reassure hesitant shoppers that they’re making a wise investment.
In addition, featuring customer testimonials prominently on your website can also help increase brand awareness and build trust with potential customers who may be unfamiliar with your business.
10. Test Different Headlines
The headline is what grabs people’s attention and convinces them to click through to your product page. So test different headlines and see which ones generate the most clicks.
A/B testing is a great way to do this— simply create two versions of your headline (version A and version B) and then track which one performs better.
You can also test different headlines on different platforms (such as social media) to see which ones resonate most with your target audience.
11. Your Website Design Matters
The design of your website plays a big role in whether or not visitors will convert into customers.
If your website is difficult to navigate, visitors will likely leave without making a purchase. Make sure that your website is designed with conversions in mind so that you can make the most of every visit.
12. Optimize Your Sales Funnel
Your sales funnel is the path that potential customers take as they move from awareness to purchase. In order to optimize your sales funnel, you need to identify where potential customers are falling out of the funnel and make changes accordingly.
By understanding your sales funnel and making improvements, you can increase the number of sales made on your website.
13. Take Product Reviews Seriously
Writing product reviews is powerful—91% of people regularly or occasionally read online reviews, and 84% say that they trust online reviews as much as personal recommendations.
So if you have positive reviews on your website, make sure to showcase them prominently (but don’t fake them!)
And if you have negative reviews, reach out to the customer directly to try and resolve the issue—publicly responding to negative feedback shows other potential customers that you care about providing a good experience.
14. Create a User-Friendly Landing Page
Your website’s landing page is crucial to conversion rates—it’s the first thing that potential customers will see when they visit your site, so it needs to make a good impression.
Make sure that your landing page is free of clutter and easy to navigate; use clear, concise language; and above all, don’t forget the call to action!
Your CTA should be visible and stand out from the rest of the page; it should be short, sweet, and to the point; and it should tell users exactly what you want them to do (e.g., “Buy Now!”).
15. Make Sure the Landing Page Loads Quickly
You know what they say—you never get a second chance at a first impression. So even if your landing page looks great and has an irresistible CTA, all that hard work will go to waste if the page takes too long to load.
40% of people will abandon a website that takes more than 3 seconds to load.
To avoid losing potential customers, make sure your website is optimized for speed—compress images, minify CSS and JavaScript files, and use a content delivery network (CDN). Doing all this will help reduce loading times and keep users happy (and clicking!).
16. Test Different Versions of the Landing Page
Try different headlines, images and CTAs.
See what resonates with your audience and drives the most conversions. A/B testing is a perfect way to do this. Set up two versions of the landing page and send half of your traffic to one version and half to the other. Then, track your results to figure out which version performs better.
17. Track Your Progress
Once you start testing different versions of the landing page, it’s important to track your progress so you can see what’s working and what’s not. Use Google Analytics or another analytics tool to track things like page views, time on site, bounce rate, and goal conversions. This data will give you insights into how users interact with your site and what you can do to improve the experience and drive more conversions.
18. Monitor User Behavior Using Analytics
Another way to track progress is by monitoring user behavior using analytics tools. This data will show you how users interact with your site, what they’re looking for, and where they’re dropping off.
This information can be extremely helpful in identifying problem areas on your site and making necessary changes to improve the user experience and increase conversions.
19. Develop Targeted Content
Your content should be clear and concise and offer a solution to a problem that your target customer is facing.
If you’re not sure where to start, consider conducting market research or reaching out to your target customers directly and asking them what they’re looking for.
20. Get The Right Traffic
Once you’ve developed targeted content, you need to make sure you’re getting the right traffic to your website or online store and enough of it.
Relevant traffic consists of people who are interested in what you have to say and are likely to be interested in your product or service. There are a number of ways to generate relevant traffic, including paid advertising, search engine optimization (SEO), and social media marketing.
21. Build Your Website’s Trust
This can be done in a number of ways, including providing social proof (customer testimonials, reviews, etc.), displaying security badges (SSL, Norton, McAfee, etc.), and offering a money-back guarantee.
You should also make sure your website is easy to use and navigate so that potential customers don’t get frustrated and give up before making a purchase.
22. Attractive CTA Buttons
One surefire way to increase your sales is by using attractive CTA buttons. The design of the button should be eye-catching and draw attention without being too “in your face.”
The color of the button is also important; it should be a color that contrasts with the background so that it stands out.
And finally, the text on the button should be clear and concise—something like “Buy Now” or “Download Here.”
23. Stay Updated On Market Trends
Another way to increase sales is by staying updated on market trends. This will help you better understand your target audience and what they are looking for.
There are many ways to stay updated on market trends, such as reading industry-specific news sites and blogs, following influencers on social media, and attending trade shows and conferences. By understanding market trends, you can make sure your CTA buttons are relevant and effective.
24. Try Different CTA Placements
CTA buttons can be placed in various locations on your website, such as in the header, sidebar, footer, or inline with text content. The best way to find out which placement works best for your website is to experiment with different locations and then track the results.
Try placing CTAs above the fold (the user can see it without scrolling down), below the fold (the user has to scroll down to see it), or in multiple places throughout the page.
You may find that one location works better than others, or you may find that it depends on the type of page (e.g., blog post vs. product page).
25. Capture Exiting Visitors
One of the easiest ways to turn clicks into sales is to make it easy for customers who have already decided they want to buy from you to find your product or service.
This means having a clear, concise call-to-action (CTA) on every page of your website. Your CTA should tell visitors what you want them to do, whether it’s “buy now,” “add to cart,” or “learn more.”
In addition to having a clear CTA, you should also have a visible and easily accessible shopping cart. All too often, websites will bury their shopping cart in a drop-down menu or in the footer of the site, making it difficult for customers to find. If customers can’t find where they need to go to make a purchase, they’re likely to give up and go somewhere else.
26. Build An Email List
You can also build an email list. Offering incentives like discounts or free shipping in exchange for an email address is a great way to get people signed up. Once you have their email address, you can reach out to them directly with marketing messages and special offers.
27. Improve Your Bounce Rate
Your bounce rate is the percentage of people who come to your website and then leave without taking any further action.
A high bounce rate can be indicative of several problems, including poor website design, slow loading times, or irrelevant content.
28. A/B Test
A/B testing is a must! Also known as split testing, A/B testing is a method of comparing two versions of a web page to see which one performs better.
This can be anything from testing two different headlines to seeing which call-to-action button generates more leads.
There are a number of different tools that you can use to conduct A/B tests, such as Google’s Optimize platform and Unbounce.
Once you’ve run your tests and know which version is performing better, it’s simply a matter of implementing the winning variation on your live website.
29. Use Pop-ups
We know what you’re thinking – pop-ups are annoying and intrusive, right?
Well, yes… but they’re also effective.
In fact, pop-ups have been shown to increase conversion rates by up to 50%.
Of course, not all pop-ups are created equal. You’ll need to experiment with different types of pop-ups (e.g., exit intent pop-ups, full-screen pop-ups, etc.) and placement strategies to find what works best for your business. And once you’ve found a winner, make sure that you’re constantly testing and tweaking to ensure that it remains effective.
30. Utilize Floating Bars
A floating bar is a persistent element on your website that follows visitors as they scroll down the page. This ensures that your message is always front and center, no matter where they are on your site. And since they’re highly visible, floating bars are an effective way to get people’s attention and encourage them to take action.
There are a number of different types of floating bars, but the two most common are announcement bars and call-to-action (CTA) bars.
Announcement bars are typically used to share important information with website visitors, such as new product launches, upcoming sales, or changes to company policy.
On the other hand, CTA bars are typically used to encourage visitors to take a specific action, such as signing up for a newsletter or downloading a white paper.
Both types of floating bars can be effective in increasing sales, but CTA bars have a clear advantage in that they directly prompt visitors to take action.
If you’re looking to increase sales on your website, then we recommend utilizing a CTA bar.
But no matter which type of floating bar you choose, make sure that it’s eye-catching and that the message is clear. You want people to be able to see it and understand what it’s saying without having to think too hard—otherwise, they’ll likely just scroll right past it.
31. Stay Engaged Post-Purchase
The sale doesn’t end when someone makes a purchase on your website—in fact, that’s when the real work begins. If you want to turn clicks into sales (and keep those sales coming), then you need to stay engaged with your customers post-purchase.
There are a number of ways to do this, but one of the most effective is through email marketing.
Email marketing allows you to stay in touch with your customers after they’ve made a purchase and encourage them to come back for more.
You can use it to share useful information about the products they’ve purchased, such as tips on how to use them or updates about new features or products. You can also use it to upsell or cross-sell related products or services.
For example, if someone buys a pair of shoes from your website, you could send them an email suggesting they buy a matching handbag or belt.
Or if someone buys a winter coat, you could suggest they buy gloves or a scarf.
By staying engaged with your customers post-purchase, you can make sure they keep coming back—and spending money—on your website.
32. Make Your Website Mobile-Friendly
In today’s world, more people are using their smartphones and tablets to browse the internet than ever before.
In fact, according to Statista, over 60 percent of internet traffic now comes from mobile devices. So, if your website isn’t optimized for mobile, you’re missing out on a huge opportunity.
Making your website mobile-friendly doesn’t have to be a major undertaking— start by ensuring that your content is easy to read on a smaller screen and that your site loads quickly. You should also make sure that visitors can easily click on the links and buttons on your site (i.e., they’re not too close together).
Once you’ve made these basic changes, you can start thinking about more advanced ways to optimize your website for mobile (such as adding app capabilities).
33. Make Your Website Secure
If you want people to trust your website enough to make a purchase, you need to ensure that it’s secure.
That means adding an SSL certificate so that all data exchanged between your website and visitors’ browsers is encrypted. You should also take steps to protect against common cyber threats, such as malware and viruses.
Making your website secure may seem like a daunting task, but there are plenty of resources available to help you get started. For example, Wealthy Affiliate offers free SSL certificates to all customers who host their websites with them.
Additionally, there are many WordPress plugins that can help you boost your site’s security (such as Wordfence Security).
34. Collect Feedback
There are various ways to collect feedback.
First, you can add a survey or poll to your website. This is a great way to gather general feedback about your website, products, or services.
Second, you can add a live chat feature to your website. This allows visitors to chat with you or a customer service representative in real time.
Third, you can add a contact form to your website. This allows visitors to send you their feedback via email.
Collecting feedback from your visitors is a great way to get insight into what they like and don’t like about your website. This information can be used to improve the user experience on your website, which will ultimately lead to more sales.
35. Leverage Push Notifications
Push notifications are a great way to keep visitors engaged with your website even when they’re not actively using it. They also provide an easy way for visitors to opt-in to receive updates from you about new products, sales, or other important information.
To add push notifications to your website, all you need is a plugin or extension for your web browser. Once you have push notifications set up, make sure you’re sending relevant and engaging information that will encourage visitors to return to your website and make a purchase.
36. Use Product Recommendations
If you have an eCommerce website, one way to increase sales is by using product recommendations. This means showing your visitors products that they might be interested in based on their previous behavior on your website.
For example, if someone has added items to their shopping cart but hasn’t completed the purchase, you could show them similar products that they might also like.
37. Offer A Loyalty Program
This is a great way to incentivize your customers to keep coming back to your website to make purchases. It’s also a great way to build relationships with your customers and create a community around your brand.
There are a few different ways you can structure your loyalty program, but one popular option is to offer points for every purchase that can be redeemed for discounts or free products in the future.
38. Use Live Chat
This allows you to provide assistance to your visitors in real time, which can be helpful if they have any questions about your products or services. It can also be helpful if they’re having trouble completing a purchase on your website.
By using live chat, you’ll be able to answer any questions that potential customers have and help them through the buying process, which will increase the chances of them becoming paying customers.
39. Reply To Comments
This shows potential customers that you’re paying attention and that you care about their opinion.
If someone leaves a negative comment, take the opportunity to turn it into a positive by addressing their concerns. This will show other potential customers that you’re willing to go above and beyond to ensure their satisfaction.
40. Eliminate Unnecessary Distractions
When a visitor comes to your website, you only have a few seconds to capture their attention and persuade them to stay.
If your website is full of distractions, such as pop-ups, auto-playing videos, or irrelevant content, you’re likely to lose the visitor’s interest before they even have a chance to see what you have to offer.
Make sure that your website is focused on your product or service, and that there are no unnecessary distractions that could cause potential customers to click away.
Bottom Line
People click on things they deem interesting or useful.
When you understand what captures your audience’s attention, you can focus your marketing strategy around those elements.
Utilize the power of storytelling to create a connection with potential customers and get them interested in learning more about your product or service.
Make sure that the design of your website and ads are visually appealing and easy to navigate, so people will be more likely to stick around long enough to learn more about what you have to offer.
Include clear calls to action throughout your website and ads so people know exactly what it is you want them to do next.
