Quick Answer: Yes, affiliate marketing is here to stay because it’s a strong and sustainable online business model where everybody wins. Affiliate marketers earn sweet commissions, online retailers enjoy increased sales and consumers find the best products to fit their needs.
Affiliate marketing will be around for as long as people are using search engines and buying stuff online.
That means it’s a great opportunity for anyone looking to make money recommending other people’s products.
It’s never been easier to get started.
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What’s Behind The Rise Of Affiliate Marketing
Affiliate marketing is a commission-based business model and a form of online advertising that has been around for decades but has only recently taken off.
William J Tobin is credited for inventing affiliate marketing and from the beginning, affiliate marketers were pioneers in digital marketing, but the industry has grown much more rapidly than anyone could have predicted.
In its simplest form, affiliate marketing is a revenue-sharing relationship between an advertiser and a publisher.
The advertiser gets to promote themselves (their product or service) to consumers through various channels (websites, blogs, etc.) while the publisher makes money from each sale they help drive through their site.
More and more bloggers, YouTubers and social media influencers are earning enough affiliate commissions to make them rich.
And sever have become affiliate millionaires.
While some say affiliate marketing is dead or question whether affiliate marketing is here to stay, I say it’s actually booming and there’s never been a better time to jump in.
Here’s why:
5 Reasons Affiliate Marketing Is Here To Stay
1. Value
Affiliate programs provide publishers with access to an incredible amount of value and functionality without asking for anything in return.
Many affiliate programs offer free tools and resources for publishers to customize and optimize their sites for increased conversion rates and performance.
Affiliate programs have also been known to provide direct support from their vendors (both technical and sales), resulting in even more value being offered to publishers.
2. Affiliates
Some affiliate programs have created extensive networks of affiliates who share in the revenue generated by sales on their sites. In these cases, publishers are not only getting access to value and functionality from their program.
3. Blocking third-party cookies
While it is true that affiliate marketing is here to stay, the same can’t be said for third-party cookies—as most of us know, they are being blocked by more and more significant browsers every year. This blocking of third-party cookies is a massive bummer for affiliate marketers because the process was easy:
- You clicked on an ad.
- The cookie was dropped on your computer.
- The site you ended up on paid the affiliate who had referred them a referral fee.
Many people do not even realize they have been referred to a site, which makes the whole thing seem much more organic than it is.
However, dropping cookies on users’ computers without their knowledge led to serious privacy issues. An additional problem with this method was that it allowed sites to gain access to data about users who had not actually visited the site—and thus did not give them any incentive to protect those users’ privacy.
4. Affiliate Marketing Is A Win-Win Proposition
Affiliate marketing, partnering with an online retailer to earn a commission on products sold, has been around for a long time.
It is one of the oldest forms of online marketing and has always been relatively popular among bloggers who have websites and want to monetize their content.
This is because affiliate marketing is relatively straightforward:
You create content that promotes a product or service—for example, an email newsletter or website article—and then share a link to that item along with your affiliate ID with your readers.
Affiliate marketing has become even more popular in recent years thanks to the growth of big online stores like Amazon, Etsy and eBay, All of which have affiliate programs that are free to join, are open for business 24/7 and have made it possible for people worldwide to purchase practically anything at any hour of any day.
Affiliate marketers are generally in charge of finding and linking their audience with these products and services, which they do through banners, text links, videos and other types of media.
5. Sustainable Results
Affiliate marketing isn’t a scam.
Neither is affiliate marketing a pyramid scheme.
You cannot just set up a blog and wait for the money to come in—you have to constantly find new markets and products to promote and then create engaging content around those products to attract people to your site and convince them to buy.
While it may not be the “set it up and wait for the money” business model most people imagine when they think of passing off their work to another company, affiliate marketing offers profound benefits for all parties involved.
The main benefit is that you can make money without meeting physical or shipping requirements. If you are an affiliate for a book publisher, you only need an internet connection and some writing ability.
However, if you want to make any real money, this is not enough—you will also have to be able to drive traffic to your site, convince them that they want your product, and get them to pull out their wallets before they leave your site.
This can take time, but it’s time that will pay off if you put in the effort.
Affiliate Marketing: Here To Stay & Growing Day By Day
Affiliate marketing is on the rise, and it is not exactly a recent development. Internet marketers have been earning referral fees from the products they recommend for years.
Affiliate marketing is going to be with us for a long time to come as more and more companies realize the value of having affiliates to spread the word about their products, they are starting to offer affiliate programs specifically designed for affiliates who want to earn by doing things ethically.
Affiliate marketing is going nowhere anytime soon.
Start here today and who knows, you could be earning 6 figures by this time next year.
