Pet ownership has surged dramatically over the past few years resulting in more people than ever searching for pet insurance to make sure they’re taken care of.
And this is great news for affiliate marketers because, as an affiliate marketer, you can recommend pet insurance & earn commissions from successful sales.
So, to help you do exactly that, we’ve listed the best pet insurance affiliate programs below.
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Best Pet Insurance Affiliate Programs
The affiliate programs on this page are listed in the following order:
- Trupanion
- Pets Best
- Healthy Paws
- Pet Insurer
- MetLife
- Pet Assure
- Agria Pet Insurance
- Many Pets
- Everypaw
- Bow Wow Meow
- Petsure
- Petco
- Odie
- Liberty Mutual Insurance
- The Swiftest
- PetsOnMe
- Thimble
- The Insurance Emporium
- Generali Česká Pojišťovna
1. Trupanion
Darryl Rawlings launched Trupanion, formerly known as Vetinsurance International Inc., after the tragic death of his dog. Mitzy was diagnosed with a twisted stomach, but Darryl couldn’t afford the surgery cost. After 15 years, he introduced medical insurance for dogs and cats in Canada to facilitate veterinarians and pet owners.
In 2000, he adopted Monty, who catalysed the brand’s growth at a startling pace. In 2020, Trupanion began its journey to bring its mission to life in the USA. After 2 decades, Trupanion has insured 500,000 pets in North America. In future, the brand aspires to extend its boundaries in parts of South America, Asia and Western Europe. Trupanion provides a wide variety of insurance plans for distinct conditions of pets.
Highlights of the Trupanion Affiliate Program
- $1 flat commission on each referred quote generation
- 30 days cookie duration | Last click credit policy
- Dedicated affiliate management team
- Industry-leading partner affiliate network – third-party tracking, transparent reporting, hassle-free payments, and an interactive dashboard
- Integrated with Impact Radius
URL: Trupanion Affiliate Program | Signup via Impact Radius
Commission: $1 (Quote Generation)
Cookie Duration: 30 Days | Last Click Credit Policy
Payment Term: Monthly Payouts | 1 Month Validation Period | Impact Radius Pays Commissions 15 Days after the Validation of the Action
2. Pets Best
In 1981, Dr Stephens launched the first pet insurance company in North America after the heart-wrenching death of his dog named Buffy. In 2005, Dr. Jack Stephens and Greg McDonald co-founded Pets Best to modify the pet insurance industry for pet owners. Pets Best in collaboration with veterinary professionals, has rescued countless animals. Their mission is to empower pet owners financially for any unexpected veterinary care of pets.
Pets Best insurance solutions include Cat & Kitten insurance, Dog & Puppy Insurance, Pet Wellness Plans, and Pet Insurance 101. The website features tips and guidelines to find the right coverage for your pets.
Highlights of the Pets Best Affiliate Program
- $35 flat commission on each referred submission of the insurance application
- 90 days cookie life
- Reliable tracking including mobile devices
- Dedicated affiliate program management team
- Banner ads, text links, marketing copy, and ready-to-use content
- Transparent real-time reporting and easy-to-understand analytics
- Industry-leading partner affiliate network – Impact Radius
URL: Pets Best Affiliate Program
Commission: $35
Cookie Duration: 90 Days
Payment Term: Monthly Payouts | Impact Radius Handles Commission Payments
3. Healthy Paws
In 2009, Healthy Paws Pet Insurance LLC and the Healthy Paws Non-profit Foundation began their journey to facilitate pet parents in the medical care of their pets. Rob Jackson and Steve Siadek, co-founders of the insurance company, realised the need for the financial stability of pet owners to give quality veterinary treatments for their pets and shelter for street-dwelling pets, which ultimately resulted in Healthy Paws.
Healthy Paws insurance plans are sponsored by the Chubb Group of Companies and Aon Corporation. Healthy Paws customers can control their pet insurance policy online through the mobile application. The foundation has rescued countless homeless pets through the Every Quote Gives Hope Medical Program.
Highlights of the Healthy Paws Affiliate Program
- $35 lead commission
- 60 days cookie life
- Access to the email toolkit, logo, flyers, display ads, and product feed
- A truly committed brand that contributes to pet donations to protect homeless pets
- Promising vertical with 22.1% annual growth since 2015
URL: Healthy Paws Affiliate Program
Commission: $35 per Lead
Cookie Duration: 60 Days
Payment Term: Not Disclosed
4. Pet Insurer
Ten years ago, Pet Insurer began its journey to provide a safe environment for domesticated animals, particularly cats and dogs. The insurance brand embraces pets as the most cherished members of the family and dedicates their efforts to giving them the beautiful lives they deserve.
Using their website, customers can compare insurance plans seamlessly with other pet insurance brands in the UK such as Fetch, Pet Premium, Nationwide Pet Insurance, PetFirst, etc. Pet Insurer has given 5 million insurance quotes and has served over 1.1 million customers to date. The brand claims cost-effective insurance plans designed specifically to cater for the medical costs of pets.
Highlights of the Pet Insurer Affiliate Program
- Up to $100 CPL commission
- Negotiable CPA and CPC commission structures are also available
- 90 days cookie attribution period
- Personalised content upon request
- White Label partnership for businesses
- Dedicated technical support
- Reliable tracking and smart data reporting
- Promotional tools including text links, banner ads, and marketing content
- Embeddable plan comparison widgets
- Customised landing pages
URL: Pet Insurer Affiliate Program
Commission: Up to $100 CPL | CPA and CPC Negotiable Commission
Cookie Duration: 90 Days
Payment Term: Not Disclosed
5. MetLife
MetLife has been serving pet owners financially for over 150 years. With a belief that animals deserve as much protection as humans do, the company began insurance plans to secure their future.
In 2020, MetLife acquired PetFirst – a renowned pet insurance company that rescued countless animals and became the cause of MetLife. The company offers various dog and cat insurance policies, driven by a dedication to reducing the financial strain on pet owners when it comes to Veterinary bills.
In 2023, MetLife won the Pet Insurance of the Year Award from the Pet Independent Innovation Awards. Besides insurance plans, the company is helping pet parents through informational blogs, charitable donations and shelter partnerships.
Highlights of the MetLife Affiliate Program
- Dedicated affiliate support
- Customised marketing content is available upon request
- Third-party tracking
- Transparent reporting, timely payments, and a user-friendly dashboard
- Integrated with Rakuten Advertising
URL: MetLife Affiliate Program
Commission: Not Disclosed
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts | Rakuten Advertising Handles Commission Payments
6. Pet Assure
In the year 1995, Pet Assure began its journey of pet insurance in the United States. The insurance company holds a belief that pets are family members and should be treated with utmost care and protection.
Pet Assure offers a wide range of insurance policies aimed at encouraging optimal relationships between veterinarians and pet owners. The company has an extensive network of 5,200 veterinarians and insurance brokers. Insurance seekers can get in touch through the Pet Assure Application and can get a coverage plan through Mint Wellness. Pet Assure Vet reimbursement plans include:
- Basic: $18/month (billed monthly)
- Essential: $34/month (billed monthly)
- Premium: $57/month (billed monthly)
Highlights of the Pet Assure Affiliate Program
- 10% to 30% commission on each referred subscription (recurring for up to 24 months)
- 45 Days cookie attribution period | Last click credit policy
- Dedicated affiliate support
- Industry-leading tracking software
- Timely payments, user-friendly dashboard, and transparent reporting
- Integrated with Commission Junction (CJ Advertiser ID: 5064486)
URL: Pet Assure Affiliate Program | Signup via Commission Junction
Commission: 10% to 30% (Recurring for up to 24 Months)
Cookie Duration: 45 Days | Last Click Credit Policy
Payment Term: Quarterly Payouts | $50 Minimum Threshold
7. Agria Pet Insurance
Agria Pet Insurance has been serving pet families since 1890 across Europe. As a pet insurance company, it has collaborations with many vets, breeders, and animal welfare organizations to provide quality healthcare to pets. In 2009, it moved to the UK to expand its pet insurance services beyond Europe. As advocates of animal health and welfare, their veterinary-trained staff works to make insurance plans simple and affordable for pet lovers.
The company offers lifetime pet insurance of up to £12,500 including healthcare advice, healthcare rewards, free helpline 24/7, and breeding risks cover. It has won various accolades for its services in this niche including Pet Insurance Provider of the Year, Best Claims Service, UK National Contact Center Awards, etc.
Highlights of the Agria Pet Insurance Affiliate Program
- 30 days cookie life
- Credible brand with a rich history
- Competitive commissions
- Quick and easy signup process
- Dedicated affiliate support team
- Managed by Optimise Media Group
- Library of promotional content and banners
- Third-party tracking, transparent reporting, and timely payments
URL: Agria Pet Insurance Affiliate Program
Commission: Not Disclosed
Cookie Duration: 30 Days
Payment Term: Not Disclosed
8. ManyPets
In 2012, Guy Farley and Steven Mandley co-founded Bought by Many, which later transformed into ManyPets after its debut in the USA, nine years after its inception. ManyPets began its journey with the commitment to revolutionise the pet insurance industry, all in the pursuit of ensuring the well-being of furry companions.
The company has insured thousands of pets across the USA to date. Forbes has entitled ManyPets as the Best Pet Insurance Company for 2023. The pet insurance plan covers pet dental illnesses and accidents without annual payouts on approved claims, offers direct deposit reimbursements and grants freedom to choose any vet without network restrictions.
Highlights of the ManyPets Affiliate Program
- £20 to £40 commission on each referred insurance purchase
- 30 days cookie life
- Other partnership types are also available which include Widget partner and API partner
- You can also request for customised partnership terms
URL: ManyPets Affiliate program
Commission: £20 to £40
Cookie Duration: 30 Days
Payment Term: Not Disclosed
9. Everypaw
Everypaw is a pet insurance company registered in the United Kingdom. The company offers various pet insurance plans designed specifically to help pet owners with the dedication to ease their financial burden. It provides dog, cat, rabbit and multi-pet insurance policies underwritten by Pinnacle Insurance plc.
The company is authorized by the Prudential Regulation Authority. Everypaw offers a little discount on the purchase of each insurance policy, allowing you to have some prudent savings by opting multi-pet policy. The company has won the Gold Trusted Service Award and Best Buy Dog Insurance Award for its services. Everypaw customers can have 24/7 access to UK nurses and vets through Petcall and can manage their policy online through Pet Portal.
Highlights of the Everypaw Affiliate Program
- £20 flat commission on each referred insurance plan purchase
- 30 days cookie duration
- Text links and banners are available
- Third-party tracking, timely payment processing, interactive dashboard, and transparent reporting
- Industry-leading partner affiliate network – AWIN Merchant ID: 19162
URL: Everypaw Affiliate Program
Commission: £20
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | AWIN Handles Commission Payments
10. Bow Wow Meow
Bow Wow Meow began its journey of marketing by providing personalized pet ID tags and has been serving Australian pet lovers since 1995. In the year 2008, the pioneering company launched insurance plans in the Australian pet industry. Since its inception, the company has served 130,000 pet owners across Australia.
The company is the platinum sponsor of the Aussie Animal Poisons Helpline, providing customers with complimentary pet first-aid advice whenever they have concerns about their pet’s condition. The company is a bronze sponsor of Wires Wildlife Rescue to support native animals’ protection and safety in Australia. Bow Wow Meow’s insurance plan covers hip joint surgery, pet portal, GapOnly for on-spot claiming and lifetime cover for chronic illnesses.
Highlights of the Bow Wow Meow Affiliate Program
- $18 per referred policy sign-up
- 30 days cookie life
- Mobile-optimised website
- Negotiable commission depending on the sales volume
- Seasonal promotions and discounts
- Third-party tracking
- Ideal for affiliates with a considerably sized & relevant Australian audience
- Transparent reporting, timely payment processing, and user-friendly affiliate portal
- Integrated with Commission Factory (Advertiser ID: 62450)
URL: Bow Wow Meow Affiliate Program | Signup via Commission Factory
Commission: $18
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | 45 Days Validation Period | Commission Factory Handles Commission Payments
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11. Petsure
Petsure began its journey in the pet insurance industry with the dedication to providing recognition and equality to our furry companions within the insurance world. The company believes that pets are at par with humans in a family and deserve to be treated with the same care as everyone else.
Irrespective of your pet’s age and pre-existing medical conditions, Petsure provides lifetime insurance plans of up to £15000 for their proper medical care. Within 15 years of marketing operation, Petsure has insured 7 million people, all thanks to Staysure Group sponsorships. The company has won the Insurance Choice Award and National Insurance Award in the years 2022 and 2023 respectively.
Highlights of the Petsure Affiliate Program
- 5% commission on each referred sale of insurance policy
- Up to 12% performance-based commission
- 30 days cookie duration
- Dedicated affiliate support team
- Third-party tracking, transparent reporting, timely payments, and an interactive dashboard
- Promotional assets and banners
- Ideal for content creators, bloggers, and publishers
- Integrated with Partnerize
URL: Petsure Affiliate Program | Signup via Partnerize
Commission: 5% to 12%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | Partnerize Handles Commission Payments
12. Petco
Since its inception in 1965, Petco has been delivering comprehensive health solutions through various pet products and services. Currently, the company is operating through 1500+ brick-and-mortar stores across the USA, Puerto Rico and Mexico. Petco owned a network of more than 100 in-store veterinary hospitals and online resources for the medical care of pets.
Petco Love, a non-profit organisation works closely with many animal welfare organizations and has adopted 7 million homeless animals so far during their adoption events. Petco Insurance plans cover accidents, surgery, dental treatment, congenital conditions, therapies and behavioural issues of cats and dogs.
Highlights of the Petco Affiliate Program
- 2% sales commission
- 7 days cookie life | Last click credit policy
- Monthly newsletters with updates about new sales opportunities
- Third-party tracking
- Transparent reporting and timely payment processing
- User-friendly affiliate portal
- Industry-leading partner affiliate network – Impact Radius
- Dedicated affiliate program manager
URL: Petco Affiliate Program | Signup via Impact Radius
Commission: 2%
Cookie Duration: 7 Days | Last Click Credit Policy
Payment Term: Monthly Payouts Managed by Impact Radius
13. Odie
Luke and Summer, two pets of the founder, inspired the mission of Odie to democratize pet health and well-being across the USA. Odie aspires to create convenient, community-driven and authentic insurance plans at an affordable price. The company is operating with the vision that pet care awareness is not only about finances but also about nourishing the emotional well-being of pet owners, promoting a bond of love and responsibility among them.
Odie insurance plan does not apply for pre-existing medical conditions or any clinical signs before the effective date of the policy. The insurance policy of Odie is regulated by Norse Specialty Company, Inc. and authorized by Clear Blue Insurance Company in North Carolina.
Highlights of the Odie Affiliate Program
- 25% sales commission
- 60 days cookie duration
- In-house program management team
- Templates, creative, and ready-to-use content
- Ideal for content creators, influencers, pet groomers and breeders, and pet-oriented websites
- Third-party tracking, user-friendly dashboard, transparent reporting, and timely payment processing
- Trusted partner affiliate network – ShareASale Merchant ID: 110702
URL: Odie Affiliate Program | Signup via ShareASale
Commission: 25%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | ShareASale Handles Commission Payments
14. Liberty Mutual Insurance
Since 1912, Liberty Mutual Insurance has been working to preserve and secure the life-long savings of many individuals throughout the United States. In past years, the insurance company has sponsored the creation of the Statue of Liberty, The Council of Insuring Agents and Brokers, the Spencer Educational Foundation and American Express.
For its nationwide services, it has won various accolades including Best Practices Award, Corporate Citizenship Award, Best Working Place for Disables, etc. For sustainability, the company complies with governance while remaining a force for social good and environmentally conscious. The company provides customized pet insurance plans without a pet age limit and a restricted veterinary network. The pet insurance plans cover various pet illnesses and accidents.
Highlights of the Liberty Mutual Insurance Affiliate Program
- $10 lead commission for each referred quote
- 30 days cookie duration
- Performance-based bonus commission
- Seasonal promotions
- Professionally designed creative assets – you may also request for custom creative
- Dedicated support team
- Third-party tracking, hassle-free payments, timely and transparent reporting, and a user-friendly affiliate dashboard
- Integrated with Commission Junction (Advertiser ID: 3027894)
URL: Liberty Mutual Insurance Affiliate Program | Signup via Commission Junction
Commission: $10 per Quote
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | Commission Junction Handles Commission Payments
15. The Swiftest
The Swiftest Pet Insurance, established in 2020, boasts nearly two decades of industry expertise among its founders. As nationally licensed agents headquartered in San Francisco, their extensive background includes managing affiliate programs for major global insurance companies. With 700+ active partners and thousands of pet insurance policies sold, The Swiftest exclusively collaborates with top, vetted, and A-rated insurance companies.
Unlike approaching pet insurance companies directly, The Swiftest offers prompt approvals, superior payment terms, and high commissions, thanks to their national insurance licensing and extensive advertising investments. Their unbiased comparison pages outperform single-brand promotions, empowering audiences to make informed insurance choices.
Highlights of The Swiftest Pet Insurance Affiliate Program
- $125 flat commission per sale
- 30 days cookie life
- Third-party tracking, user-friendly dashboard, and transparent reporting
- Integrated with EverFlow
- Dedicated affiliate account manager
- Links, QR codes, and marketing creative
URL: The Swiftest Affiliate Program
Commission: $125
Cookie Duration: 30 Days
Payment Term: Monthly Payouts | 60 Days Holding Period
16. PetsOnMe
PetsOnMe is not your typical insurance giant; it’s a company driven by a heartfelt dedication to our furry friends. From its inception, founder and CEO Alex Bedwani’s passion for pets has been at the core of the company’s mission. What began as a humble pet-minding endeavour in 2005 evolved into a nationwide network of pet lovers. In 2007, FindADogMinder was launched, revolutionizing pet care by connecting pet owners with compassionate caregivers.
PetsOnMe’s journey didn’t stop at dogs; in 2012, it expanded its care to embrace all pets. Then, in 2021, PetsOnMe Pet Insurance was born, fulfilling a need voiced by the community for a pet insurer that truly cares.
Today, PetsOnMe stands as a testament to quality, compassion, and an unwavering dedication to pets. Awards and accolades, such as Canstar’s Outstanding Value Pet Insurance Award, testify to their commitment to excellence. Choosing PetsOnMe isn’t just selecting an insurance provider; it’s joining a community that recognizes the profound bond between pets and their people.
Highlights of the PetsOnMe Affiliate Program
- AU$35 flat commission on referred sales of Deluxe and Classic Pet Insurance Plans
- 60 days cookie life
- Mobile-optimised website
- Clickless tracking
- All promotional methods are allowed whereas only PPC is not permitted
- Customised collaborations are welcome
- Consistent promotions
- Access to the affiliate and marketing teams
- Ideal for pet-oriented content creators, bloggers, and influencers with a considerable Australian audience
- Third-party tracking, timely payments, transparent reporting, and user-friendly dashboard
- Australia’s top affiliate partner network – Commission Factory (Advertiser ID: 78154)
URL: PetsOnMe Affiliate Program
Commission: AU$35 (Classic and Deluxe Pet Insurance)
Cookie Duration: 60 Days
Payment Term: Monthly Payouts | 90 Days Validation Period | Commission Factory Manages Commission Payments
17. Thimble
In 2016, Thimble was established by Eugene Hertz and Jay Bregman. This platform has grown to encompass more than 300 small business types, offering a diverse range of insurance solutions.
Among the many businesses Thimble serves, their coverage includes landscapers, event organizers, handymen & contractors, cleaners & janitors, entertainers & event vendors, beauty & hair professionals, videographers & photographers, consultants & freelancers, personal trainers & fitness experts, retail stores, as well as pet sitters and restaurants.
Thimble’s Pet Business Insurance is tailored to meet the unique needs of pet sitters, pet groomers, dog walkers, dog trainers, and dog daycares, ensuring comprehensive protection for those in the pet care industry.
Highlights of the Thimble Affiliate Program
- $30 CPL commission
- 30 days cookie attribution period | Last click credit policy
- Industry-leading tracking software
- Transparent and scalable reporting dashboard
- Integrated with Impact Radius
- Engaging and regularly updated promotional content
- Dedicated affiliate management team
- Performance-based incentives for affiliates
URL: Thimble Affiliate Program | Signup via Impact Radius
Commission: $30 per Lead
Cookie Duration: 30 Days | Last Click Credit Policy
Payment Term: Monthly Payouts via Direct Deposit or Cheque | Actions are Locked in the Following Month and Paid for on the 20th | Payments are Carried Out through Impact Radius
18. The Insurance Emporium
The 2015 UK-based startup, The Insurance Emporium, prides itself on providing unique and customisable insurance products to cater to diverse customer needs. The platform offers insurance coverage for horses, pets, homes, weddings, caravans and 20 more products.
The Insurance Emporium Plans
- LifeTime Pet Insurance: £5.34 Per Lunar Month
- Cameras Insurance: £1.46 per Lunar Month
- Music Insurance: £1.61 per Lunar Month
- Wedding Insurance: £27.00 to £299.00
Highlights of The Insurance Emporium Affiliate Program
- Negotiable commission structure
- 30 days cookie life
- A dedicated team consisting of specialist marketers and brokers
- The winner of the 2022 Feefo Platinum Trusted Service Award for exceptional customer service
- Access to the engaging leaflets, banners, links, and marketing content
- Ideal for bloggers, influencers, and Instagrammers
- No minimum threshold requirement for payouts
URL: The Insurance Emporium Affiliate Program
Commission: Negotiable
Cookie Duration: 30 Days
Payment Term: Monthly Payouts through BACS for the Sales Generated during the Previous Month | No Minimum Threshold Required
19. Generali Česká Pojišťovna
Generali Česká Pojišťovna is a prominent insurance provider in the Czech Republic. With a rich history of offering reliable financial protection, Generali Česká pojišťovna has earned the trust of countless customers. They offer a wide range of insurance solutions, including Pet Insurance, tailored to meet the needs of pet owners.
Their Pet Insurance plans provide comprehensive coverage for beloved animals, ensuring their health and well-being. Generali ÄŒeská pojiÅ¡Å¥ovna’s commitment to quality, a strong financial foundation, and a user-friendly online platform make them a top choice for those seeking peace of mind and security for their pets and other insurance needs.
Highlights of the Generali Česká Pojišťovna Affiliate Program
- 20% commission on referred sales of all insurance plans
- 8% commission on referred sales of travel insurance plans
- 45 days cookie life
- Third-party tracking, transparent reporting, hassle-free payments, and a user-friendly dashboard
- Integrated with Commission Junction (Advertiser ID: 4711521)
- Banners, promotional tools, and creative assets
URL: Generali Česká Pojišťovna Affiliate Program
Commission: 20% (All Insurance Plans) | 8% (Travel Insurance)
Cookie Duration: 45 Days
Payment Term: Monthly Payouts | 60 Days Holding Period | Commission Junction Manages Commission Payments
Earning Big As An Affiliate In The Pet Insurance Niche
After browsing through the list of pet insurance affiliate programs above, you can likely see what amazing potential there is to earn big as an affiliate in this niche.
The key, however, lies in traffic generation.
To earn big as an affiliate in the pet insurance niche you need to know how to generate traffic… And not just any traffic, but targeted traffic that’s actually relevant to your offers.
Thankfully, that’s exactly what our free step-by-step training is set out to help you with.
In our free training, we uncover how you can generate unlimited traffic for any affiliate niche, including the pet insurance niche.
So if you haven’t yet done so, we highly recommend signing up for the free training before you leave.
But overall, whatever you decide to do, I hope that this list of pet insurance affiliate programs has helped you out & I hope you were able to find an affiliate program to suit your requirements.
If you happen to have any additional questions or comments, don’t hesitate to leave them below.
