13 Best Horse Product Affiliate Programs For 2024 (Training, Supplies & More)

If you’ve ever owned a horse or looked into the costs of doing so, you’ll likely know that it can be an extremely expensive hobby.

While this may not be ideal for horse enthusiasts, it is great for affiliates in the horse niche because, as an affiliate, you can earn handsome commissions by recommending horse products or services.

And to help you do exactly that, we’ve listed the best horse product affiliate programs below.

Best Horse Product Affiliate Programs

The affiliate programs on this page are listed in the following order:

1. Adams (AdamsHorseSupply.com)
2. Pin Equine
3. Equestrian Coach
4. Equestrian Co. (EquestrianCo.com)
5. Forageplus
6. Breeches.com
7. Mad Barn
8. Redpost (RedpostEquestrian.co.uk)
9. SmartPak Equine
10. USRider
11. Heartland Vet Supply
12. Kerrits
13. Pet Circle

1. Adams (adamshorsesupply.com)

Adams Horse and Pet Supplies, founded by Merance Adams, started as an online holistic pet food retailer in 1998 after she lost pets to inadequate commercial diets. This venture quickly thrived, highlighting the demand for quality pet products. In 2000, Merance expanded the business to include horse supplies.

Today, Adams Horse and Pet Supplies remains woman-owned and maintains a devoted, locally based team. The brand stands out by eschewing stockholders and investors, opting for a dedicated staff that personally tests and uses the products they offer.

They cater to equestrians of all levels and pride themselves on personalised customer service. Located in Aiken, SC, Adams retains its small-town values and strives to provide tailored guidance and a family-like atmosphere to help customers find the best products for their pets and horses.

Highlights of the AdamsHorseSupply.com Affiliate Program

• 5% sales commission
• 2% recurring sales commission for up to 12 months
• 5% affiliate-exclusive first-purchase discount code for your audience
• User-friendly affiliate dashboard with banners and promotional tools
• Top performers can become Adams’ Sponsored Rider
• No need for an application or to wait for approval. Simply open a customer account on Adams website and go to the Affiliate tab to share banner links and text links to your website or social media pages
• Easy sub-store set up and integration with Adams website

URL: Adams Affiliate Program

Commission: 5% plus 2% Recurring for up to 12 Months

Cookie Duration: Not Disclosed

Payment Term: Payments via PayPal upon Withdrawal Request | $25 Minimum Threshold | 75 Days Locking Period | You May Convert Your Earnings into Store Credits if You Want

2. Pink Equine

Pink Equine, established in 2007, is a prominent name in the world of horse tack, known for its commitment to quality, innovation, and modern aesthetics. Collaborating with specialized manufacturers, Pink Equine offers a diverse range of top-notch products, including designer horse bridles, crystal-studded browbands, saddle pads, girths, and accessories.

Quality is the cornerstone of Pink Equine’s offerings, with every item meticulously inspected to meet exacting standards. Their horse tack is crafted by skilled artisans using premium Italian leather, ensuring exceptional comfort for your horse. Notably, they use CRYSTALLIZED Elements for crystal browbands, a testament to their dedication to quality.

Highlights of the Pink Equine Affiliate Program

• Up to 10% sales commission
• 90 days cookie life
• Global shipping
• Higher commission is negotiable for top performers
• £100 Average Order Value (AOV)
• Easy link generation
• Permission to use product-specific links
• Proactive support team to help you with content, banner, and campaign integration
• Affiliate-exclusive promotions

URL: Pink Equine Affiliate Program

Commission: Up to 10%

Cookie Duration: 90 Days

Payment Term: Not Disclosed

3. Equestrian Coach

EquestrianCoach.com is a premier online platform for equestrians, offering a wealth of educational resources and expert guidance in horse riding and training. Founded by renowned equestrian Bernie Traurig, the website provides a comprehensive library of instructional videos, articles, and training materials.

Whether you’re a novice rider seeking foundational knowledge or an experienced equestrian aiming to refine your skills, EquestrianCoach.com caters to riders of all levels and disciplines. With a commitment to excellence and a focus on horsemanship, this platform serves as a valuable resource for anyone passionate about horse riding, fostering skill development, and enhancing the equestrian community’s knowledge base.

Equestrian Coach Pricing

• Monthly Subscription: $29.99
• Annual Subscription: $299.99
• Pay-Per-View: $8.99

Highlights of the Equestrian Coach Affiliate Program

• 10% recurring commission on each referred monthly and annual subscription
• 90 days cookie attribution period
• User-friendly reporting portal
• Customisable coupon code

URL: Equestrian Coach Affiliate Program

Commission: 10% Recurring

Cookie Duration: 90 Days

Payment Term: Monthly Payouts via PayPal

4. Equestrian Co. (EquestrianCo.com)

Profound equestrian Molly Hayward founded Equestrian Co. in 2015. It is a British online store selling a variety of country clothing and accessories designed for men, women, and children. The brand is a profound supplier of stable and field essentials, encompassing everything from vital tools such as forks and brooms to electric fencing supplies.

Highlights of the EquestrianCo.com Affiliate Program

• 6% base sales commission
• 60 days cookie duration
• Higher commission of up to 10% based on the monthly sales volume
• Ideal for affiliates with a relevant UK-based audience
• £60 Average Order Value (AOV)
• 3% conversion rate
• Access to the product feed
• Auto-approval – no need to wait for the application review
• Third-party tracking and transparent reporting
• Integrated with Paid On Results affiliate network

Commission Tiers

• 6%: Up to £1,000 Monthly Sales
• 7%: From £1,001 to £3,000 Monthly Sales
• 8%: From £3,001 to £7,500 Monthly Sales
• 9%: From £7,501 to £15,000 Monthly Sales
• 10%: Over £15,000 Monthly Sales

Sales commission on showers, dog beds, and fence energisers is 4% of the order value.

URL: Equestrian Co. Affiliate Program

Commission: 6% to 10%

Cookie Duration: 60 Days

Payment Term: Monthly Payouts Managed by Paid On Results Affiliate Network

5. Forageplus

Founded by Sarah Braithwaite and her husband, Dr Lee Proctor, founded Forageplus in 2010 – a prominent online British brand focusing on the well-being and health of horses. The brand sells a considerable range of balancers and supplements for horses. In addition, Forageplus sells clothing and eBooks to riders.

The platform offers a wealth of information, including articles, videos, and personalised nutrition plans, empowering horse owners and professionals to make informed decisions about their equine companions’ diets and overall health.

Forageplus Bestsellers

• Digestive Bundle: Starting at £55.55
• Muscle Up Bundle: Starting at £43.49
• Hoof and Skin Bundle: Starting at £43.8

Highlights of the Forageplus.co.uk Affiliate Program

• 10% plus 5% recurring sales commission on referred sales of equine supplements and balancers
• 30 days cookie life | Last click credit policy
• Ideal for bloggers, vloggers, and social media influencers (at least 5000 followers or blog/website visitors required)
• Proactive support and access to promotional tools

URL: Forageplus Affiliate Program

Commission: 10% | 5% Recurring

Cookie Duration: 30 Days

Payment Term: Payments are Made to Your Bank Account Every Month

6. Breeches.com

Breeches.com, a prominent equestrian apparel and gear retailer, boasts a rich history dating back to 1992. Their comprehensive product range includes equestrian clothing, gear, footwear, tack, strap goods, horse attire, and grooming supplies.

Over the years, Breeches.com’s trusted brands, including Henri de Rivel, TuffRider, Equine Couture, the George H Morris Collection, and Halo dog products, have earned a strong reputation among loyal customers.

In 2016, they expanded their offerings with JumpUSA, providing casual clothing, footwear, and outerwear inspired by riding apparel. With a legacy of quality and a diverse product portfolio, Breeches.com continues to serve the equestrian community through its thriving online retail platform.

Highlights of the Breeches.com Affiliate Program

• Up to 12% sales commission
• Timely updates about bestselling products
• Access to text links, coupons, and banners
• Newsletters to update about sales opportunities and upcoming promotions
• Dedicated affiliate management team
• Third-party industry-leading software
• Transparent and timely reporting
• Integrated with ShareASale (Merchant ID: 76698)

URL: Breeches.com Affiliate Program | Signup via ShareASale

Commission: Up to 12%

Cookie Duration: Not Disclosed

Payment Term: Monthly Payouts Managed through ShareASale

7. Mad Barn

Scott Cieslar, with over two decades of experience as a professional nutritionist and an MSc in physiology and nutrition from the University of Guelph, is the driving force behind Mad Barn. Although he embarked on a PhD journey, his passion led him to put his academic pursuit on hold to establish Mad Barn.

Mad Barn sets itself apart by prioritising the advancement of equine nutrition. Their primary focus isn’t just selling products; it’s about:

1. Funding research to deepen the understanding of how nutrition impacts equine health.
2. Developing innovative technology and feeding solutions for simplified horse nutrition.
3. Offering education and support to horse owners and the wider equine community.

Mad Barn Bestsellers

• Viseral+ (2.5 kg): $89.99
• AminoTrace+ (5 kg): $64.99
• Omneity-Premix (5 kg): $54.99

Highlights of the Mad Barn Affiliate Program

• 10% sales commission
• 30 days cookie duration
• Access to links and coupons
• Proactive affiliate support team
• User-friendly affiliate dashboard with transparent reporting

URL: Mad Barn Affiliate Program

Commission: 10%

Cookie Duration: 30 Days

Payment Term: Quarterly Payouts | $100 Minimum Thresholds | Commissions are Credited to Your PayPal Account | You May Use Your Earnings as Store Credits Especially if They are Less Than the Minimum Threshold $100

8. Redpost (RedpostEquestrian.co.uk)

Redpost Equestrian proudly stands as a family-run and independent establishment, serving as the ultimate one-stop-shop for all your country and equestrian requirements. With a commitment to excellence, they offer a team of trained fitting specialists, bespoke services, and flexible shipping options, both within the UK and across the globe.

Whether your quest is for the ideal riding hat or a pair of custom-fit boots, Redpost Equestrian’s friendly and knowledgeable team is poised to assist you in crafting your dream equestrian ensemble from head to hoof.

Redpost Bestsellers

• Jumping Pony Saddle – Guy Cantin Evolution (Tan): £359
• LeMieux Grooming Headcollar – Black Leather: £79.95
• Dressage Girth – Stubben Equi-Soft Leather Black Pad: £278

Highlights of the Redpost Affiliate Program

• 5% sales commission
• 14 days cookie life
• Performance-based bonuses
• Ongoing affiliate-exclusive personal discount code
• Ideal for social media influencers

URL: Redpost Affiliate Program

Commission: 5%

Cookie Duration: 14 Days

Payment Term: Not Disclosed

9. SmartPak Equine

SmartPak Equine is a prominent online retailer specialising in equestrian supplies and horse care products. Founded in 1999 by Becky Minard, the company has become a trusted source for horse enthusiasts, offering a wide range of tailored, pre-packaged supplements in convenient daily doses known as “SmartPaks”.

These customised supplement solutions simplify horse care and ensure the right nutrients for each horse’s unique needs. SmartPak Equine is dedicated to enhancing the well-being of horses and providing riders with top-quality gear, apparel, and expert advice. With its commitment to horse health and rider satisfaction, SmartPak Equine has earned a strong reputation in the equestrian community over the years.

SmartPak Equine Bestsellers

• Ultra Pellets – SmartDigest (SmartPaks): Starting at $49.95
• Quick Wraps – Back on Track: $93
• Ultra Pellets – SmartHoof (SmarPaks): Starting at $38.5

Highlights of the SmartPak Equine Affiliate Program

• 5% base sales commission
• 30 days cookie attribution period
• Free shipping on bucket value of over $75
• $100 Average Order Value (AOV)
• Third-party reliable tracking
• Real-time reporting through your affiliate dashboard
• Integrated with Commission Junction (CJ Advertiser ID: 6258943)
• $128.49 3-Month EPC and $152.43 7-Day EPC as stated on Commission Junction

URL: SmartPak Equine Affiliate Program

Commission: 5%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts Managed by Commission Junction | 60 Days Locking Period

10. USRider

USRider is a dedicated nationwide roadside assistance program tailored for horse and livestock owners, providing 24/7 support. Unlike standard plans, USRider covers loaded trailers, offering towing, emergency repairs, lockouts, jumpstarts, and fuel delivery, extending to any vehicle you’re in, whether towing a trailer or not.

The USRider in-house dispatch team ensures white-glove service. Members also enjoy discounts on equine-related products and services, hotels, rental cars, and more.

USRider Plan Pricing

• Classic Plan at $189/year, providing essential coverage and referrals
• Premier Plan at $359/year, ideal for equine professionals with enhanced benefits

Highlights of the USRider Affiliate Program

• 15% sales commission
• 90 days cookie life (as per revised terms, the cookie duration is extended from 45 to 90 days)
• Third-party industry-leading tracking software
• Timely and transparent reporting
• Integrated with Commission Junction (CJ Advertiser ID: 6241130)
• $166.45 3-Month EPC as stated on Commission Junction

URL: USRider Affiliate Program

Commission: 15%

Cookie Duration: 90 Days

Payment Term: Monthly Payouts Managed by Commission Junction

11. Heartland Vet Supply

Heartland Vet Supply is an online destination for pet owners and animal enthusiasts, offering a wide range of high-quality veterinary products and pet supplies. With a commitment to the health and well-being of animals, this trusted retailer provides a comprehensive selection of medications, supplements, grooming essentials, and pet care items. Their user-friendly website makes finding products for dogs, cats, horses, and other pets easy, ensuring convenience and affordability for pet owners.

HVS Bestselling Horse Products

• MVP 10 lb. MSM+Ester-C: $88.45
• G.I. Bloom 3.5 lb.: $80.89
• Lixotinic 1 Gallon: $195.95

Highlights of the Heartland Vet Supply Affiliate Program

• 6% base sales commission
• 45 days cookie life
• 11% conversion rate
• Your commission will be 10% per sale once your sales volume reaches $1,500
• Third-party industry-leading tracking software
• Timely and transparent reporting through a personal affiliate dashboard
• Integrated with Commission Junction (CJ Advertiser ID: 6068880)
• $65.29 3-Month EPC and $101.44 7-Day EPC as stated on Commission Junction

URL: Heartland Vet Supply Affiliate Program

Commission: 6%

Cookie Duration: 45 Days

Payment Term: Monthly Payouts Managed by Commission Junction | Actions are Locked after the 10^th of Each Month for Sales Generated during the Previous Month

12. Kerrits

Kerrits, a prominent name in equestrian apparel, understands the unique needs of women who ride, as they are riders themselves, braving the ever-changing Pacific Northwest weather. Committed to crafting riding attire that fits impeccably, withstands rigorous use, and boosts confidence, Kerrits constantly innovates with cutting-edge fabrics and feedback from riders worldwide.

Founded by Kerri Kent, an avid windsurfer turned entrepreneur, the brand initially catered to athletic wear for women before venturing into equestrian apparel. Deeply rooted in the Pacific Northwest, Kerrits benefits from the region’s diverse weather conditions and actively involves its international community of equestrians to shape and improve its products. Kerrits’ clothing is not only performance-driven but also stylish, aiming to inspire confidence both in and out of the saddle for women who ride.

Kerrits Bestsellers

• Quarter Zip Tech Top – Rail Side – Solid: $74
• Circuit Show Winter Coat: $159
• Fleece Jacket – Wrap Front: $119

Kerrits Equestrian Apparel offers the same affiliate program for its three brands:

• Kerrits
• EQL
• Oughton

Highlights of the Kerrits Affiliate Program

• 5% sales commission
• 30 days cookie duration
• Third-party tracking and transparent reporting
• Integrated with Commission Junction (CJ Advertiser ID: 6055520)
• $102.83 3-Month EPC and $81.41 7-Day EPC as stated on Commission Junction

URL: Kerrits Affiliate Program

Commission: 5%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts | Actions during a Month are Locked after the 10^th of the Following Month | Commission Junction Handles Commission Payments

13. Pet Circle

Pet Circle, based in Australia, has emerged as a trusted online destination for pet owners seeking top-notch pet products and supplies. The company’s story revolves around its commitment to the well-being of pets. Founded by veterinarian Dr. Patrick Gray, Pet Circle began its journey with a mission to provide easy access to high-quality pet essentials.

Today, Pet Circle offers a vast array of products catering to various pets, including dogs, cats, horses, birds, and more. From premium pet food and treats to toys, grooming supplies, and healthcare products, they strive to meet every pet’s needs. Their user-friendly website makes it convenient for pet parents to shop, with options for auto-delivery and expert advice to ensure optimal pet care.

Pet Circle Bestselling Horse Products

• EQUINADE Disinfectant Cleaner – Heavy Duty 5L – Fruity Scent: $29.95
• Rose Hip Vital 1.5kg Equine: $193.08
• Kohnkes Own 1kg Mag-E: $83.95
• CEN XtraBalance 5kg Horse Supplement: $289.95
• VETSENSE 5L Cod Liver Oil – Gen Pack: $167.96

Highlights of the Pet Circle Affiliate Program

• 5% base sales commission (new customer)
• 2% sales commission on referred sales from existing customers
• 30 days cookie life
• Mobile optimised website
• Performance-based custom commission after two weeks of introductory period
• Other than PPC, all promotion methods are accepted
• Custom marketing collaborations upon request
• Ongoing promotions
• Complete product datafeed
• Third-party tracking and transparent reporting
• Integrated with Australia’s leading affiliate network – Commission Factory

URL: Pet Circle Affiliate Program

Commission: 5% (New Customer) | 2% (Existing Customer)

Cookie Duration: 30 Days

Payment Term: Not Disclosed

Earning Big As An Affiliate In The Horses Niche

Many of the programs listed above have amazing EPCs & as a result, this means that there is great potential for you to earn big in the horse niche as an affiliate.

But earning big involves more than just finding a high-paying affiliate program to promote.

In order to achieve the big bucks, you need to also know how to drive traffic through to your affiliate links & convert clicks into sales.

And luckily for you, our free training shows you exactly how to do it.

So, if you haven’t yet done so, I’d highly recommend signing up for our free training course before you leave.

But overall, whatever you decide to do, I hope you found this list of horse affiliate programs helpful & I hope you were able to find a program to suit your needs.

If you have any further questions or comments, don’t hesitate to leave them below.