14 Best Affiliate Programs That Pay Per Lead

Simon is a former UK call-centre worker who has gone on to build several highly successful affiliate marketing businesses in various different niches & become officially recognized as a Super Affiliate by the world's largest affiliate marketing training platform. He has since relocated to Thailand & now teaches affiliate marketing to others through Commission Academy.

There are many affiliate programs available for you to join, but not all of them are created equal. Some programs only pay you when a sale is made, while others offer pay-per-lead compensation. 

If you’re looking for a program that offers an extra incentive to drive traffic and leads, then check out these top affiliate programs that pay per lead. 

Each of these programs has been carefully selected based on their high payout rates and impressive user ratings. 

What Is PPL?

Pay per lead (PPL) is a pricing model in which advertisers pay publishers (typically a website or blog) for each qualified lead that they generate. A lead is typically defined as a person who has taken some action on the advertiser’s site, such as filling out a form or signing up for a newsletter. 

In order to be considered a qualified lead, the person usually has to provide some basic contact information, such as their name, email address, and phone number.

PPL campaigns are often used by businesses that sell products or services that require a high level of customization or personalization, such as insurance or mortgage companies. 

Because these businesses need to collect detailed information about each prospect in order to provide an accurate quote, they are willing to pay for leads that have already been pre-qualified. 

While PPL campaigns can be effective in generating leads, they can also be quite expensive, which is why they are typically only used by businesses that have a large marketing budget.

Pay Per Lead Vs. Pay Per Click

When it comes to digital marketing, there are a number of different pricing models that businesses can choose from. Two of the most common are pay-per-lead (PPL) and pay-per-click (PPC).

So, what is the difference between these two pricing models?

With PPL, businesses only pay when a lead is generated. This means that they only pay when someone clicks on an ad and then takes a desired action, such as filling out a form or subscribing to a newsletter. 

On the other hand, with PPC, businesses pay each time someone clicks on their ad, regardless of whether or not they take any further action. There are a ton of PPC affiliate programs out there.

Both PPL and PPC can be effective pricing models, but which one is right for your business will depend on your specific goals and needs. If you’re focused on generating leads, then PPL may be the better option. 

However, if you’re more interested in getting high levels of traffic to your site, then PPC may be a better choice. Ultimately, it’s important to experiment with both models to see what works best for your business.

Pros & Cons of Pay Per Lead Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. 

Pay per lead affiliate marketing is a variation of this, in which the affiliate is only paid if a lead is generated, regardless of whether or not that lead converts into a sale. So, what are the pros and cons of pay per lead affiliate marketing? Let’s take a closer look.

The Pros Of Pay Per Lead Affiliate Marketing

1. Increased initial payout. Since the affiliate is only paid when a lead is generated, they stand to earn a much higher commission than they would if they were paid on a per-sale basis. This can be a major incentive for affiliates, especially those with large audiences.

2. Greater flexibility in terms of commission structure. With pay per lead affiliate marketing, businesses have greater flexibility in how they structure commissions. For example, they can choose to pay a higher percentage for leads that result in sales, or a lower percentage for simply generating a lead (regardless of whether it converts into a sale further down the line). This flexibility allows businesses to tailor their commission structure to better align with their overall business goals.

3. Can be less risky for businesses. Since businesses only have to pay affiliates when leads are generated, there is less risk involved than there would be if they were paying on a per-sale basis. This can be especially beneficial for new businesses who are still exploring which products or services are most likely to generate sales.

The Cons of Pay Per Lead Affiliate Marketing

1. Can incentivize affiliates to engage in less-than-ethical practices. Because affiliates are only paid when leads are generated, there is potential for them to engage in less-than-ethical practices in order to increase their chances of getting paid.

For example, they may use false advertising or share sensitive information without authorization in order to generate leads. This can cause serious legal and reputational problems for businesses that partner with such affiliates.

2. Requires close monitoring and communication with affiliates. In order to ensure that affiliates are generating quality leads, businesses need to closely monitor their activities and maintain open communication channels.

This can be time-consuming and resource-intensive, particularly for businesses who partner with numerous affiliates. 

3. Leads may not always convert into sales further down the line. Although pay-per-lead affiliate marketing can be less risky for businesses up front, there is still no guarantee that leads will eventually convert into sales further down the line.

Therefore, businesses need to carefully consider whether pay per lead affiliate marketing is right for them before investing time and resources into developing such partnerships.

14 Affiliate Programs That Pay Per Lead

  • ShareASale
  • Skillshare
  • Clickfunnels
  • Identity IQ
  • Hiscox
  • Buildium
  • Sendinblue
  • Semrush
  • CIT Bank
  • Personal Capital
  • Swagbucks
  • FreshBooks
  • Liberty Mutual
  • Fetch Pet Insurance

1. ShareASale

The ShareASale affiliate program provides commission on sales to affiliates who refer customers to ShareASale Merchants. Any affiliate may sign up with ShareASale free of charge. 

Commission Structure

The ShareASale affiliate program pays a base commission rate of $20 per sale, with the opportunity to earn additional performance-based bonuses. 

Bonuses are available for affiliates who generate a certain number of sales per month, as well as for those who generate a high average order value. Commission payments are made monthly, on the 20th of each month for sales generated in the previous month.

Cookie Duration

ShareASale uses a 60-day cookie duration, which means that affiliates will receive credit for any sales that occur within 60 days of a customer clicking on their affiliate link. 

This is a relatively long cookie duration, which gives affiliates plenty of time to generate sales.

Payment Threshold

The ShareASale affiliate program has a low payment threshold of just $50, which means that affiliates will receive their commissions as soon as they reach this amount in a given month.

This is a lower payment threshold than many other affiliate programs, which is beneficial for affiliates who generate a small number of sales per month.

2. Skillshare

The Skillshare affiliate program is free to join and easy to get started. Just create an account on the Skillshare website and you’ll be given a unique affiliate link to share with your friends, family and followers. 

When someone clicks your link and signs up for a Skillshare class, you’ll earn a commission on that sale. It’s that simple!

Plus, with a cookie duration of 30 days, you can earn commissions on any class purchases made by your referral up to 30 days after they click your link. That means if someone clicks your link today but doesn’t sign up for a class until next month, you’ll still get credit for that sale.

Benefits Of Joining The Skillshare Affiliate Program

In addition to earning up to 40% commission on all sales generated from your affiliate links, there are also a number of other benefits of joining the Skillshare affiliate program, including:

  • A dedicated affiliate team to help you succeed
  • Regular promotions and bonus opportunities
  • Customized marketing materials
  • Real-time tracking and reporting so you can see how your referrals are performing

The Skillshare affiliate program is a great way to earn commission by referring people to sign up for their classes. So, if you’re looking for an easy way to make some extra money, be sure to check out the Skillshare affiliate program today!

3. ClickFunnels

The ClickFunnels Affiliate Program is very simple. All you need to do is sign up for a free ClickFunnels account and then promote ClickFunnels to others. When someone clicks your affiliate link and purchases ClickFunnels, you will earn a commission. It’s that easy!

And because the cookie duration is 45 days, you will still earn commissions on any future purchases that the customer makes within that time frame. 

So, if they decide to upgrade to a higher plan or purchase any of the additional products that ClickFunnels offers, you will still get credit – and commission – for those sales.

Why Promote ClickFunnels?

ClickFunnels is an incredible piece of software that has helped businesses increase their online sales by simplifying the process of creating and managing sales funnels typically consisting of a landing page, an opt-in page, a thank-you page, and one or more pages where the actual product or service is offered – that are designed to guide visitors through the process of making a purchase. 

ClickFunnels makes it easy to create and manage sales funnels, which is why it is such an effective tool for businesses. And because it is so effective, it provides affiliates with an amazing opportunity to earn money by promoting it to others.

How Much Money Can You Make As A ClickFunnels Affiliate?

As a ClickFunsels affiliate, you can earn up to 40% commission on all sales that you generate. So if you refer someone who spends $100 on ClickFunels products or services, you will earn $40 in commission. 

And the cookie duration is 45 days which is only going to have a positive impact on how much you can earn.

4. Identity IQ

Identity IQ is a website that offers a suite of tools to help people protect their online identities who offer:

  • A password manager to help people keep track of their passwords and login information
  • A fraud monitoring service that alerts people if their personal information is being used fraudulently
  • A credit monitoring service that helps people keep track of their credit scores and report any changes

The Identity IQ affiliate program is a way for website owners and SEO newbies to make money. By signing up for the program, you can earn commissions on every sale that you refer to IdentityIQ.com. 

Plus, as an added bonus, you’ll get access to exclusive content and tools that will help you promote IdentityIQ.com. 

5. Hiscox

Hiscox has an affiliate program designed for bloggers and site owners who want to monetize their traffic by referring Hiscox small business insurance products and services.

Hiscox offers small business insurance products including general liability insurance, professional liability insurance, product liability insurance, workers’ compensation insurance, and more.

Commission Rate

For every completed quote, you’ll earn a $25 commission. Hiscox does not currently offer a tiered commission structure.

Cookie Duration

Once a user clicks on one of your affiliate links, they have 7 days to complete a quote and you’ll still receive credit. This is called the cookie duration. If a user completes a quote after 7 days, you will not receive credit or a commission.

Payment Options

You can choose to be paid by check, direct deposit, or ACH transfer. Hiscox can issue payments in US dollars or British pounds sterling, depending on your preference.

Payments are made on a monthly basis for the previous month’s commissions earned. For example, if you earned $100 in commissions in January, you would be paid in February. 

6. Buildium

Buildium offers property management software that helps landlords and property managers save time and streamline their operations. 

The software includes features such as rent collection, online payments, maintenance requests, lease agreements, and more. 

The Buildium affiliate program is a performance-based marketing program where affiliates earn commissions for each free trial and demo request they generate. This is a great way to earn income by promoting a product that you’re passionate about.

As an affiliate, you will be provided with unique tracking links that you can use to promote Buildium on your website or blog. When someone clicks on your link and signs up for a free trial or demo, you earn a $10 commission. 

Payments are made 60 days after the customer signs up, and can be made via direct transfer, BACS, or PayPal.

How Can You Get Started?

If you’re interested in becoming a Buildium affiliate, you can sign up here. Once you’ve been approved, you’ll be able to login to your account and start generating tracking links to promote on your website or blog.

7. Sendinblue

The Sendinblue affiliate program gives you the ability to recommend digital marketing software, including email marketing, SMS marketing, chatbots, and more. Sendinblue’s software is designed to help small businesses grow by automating their marketing efforts and providing powerful data insights.

Commission Rate

The Sendinblue partner program offers a competitive commission rate of €5 for each free account that is created as a result of your promotion.

Cookie Duration

A cookie is placed on the prospect’s computer when he or she clicks on your affiliate link. This cookie allows Sendinblue to track which affiliate referred the prospect. The Sendinblue affiliate program has a cookie duration of 90 days. 

Payment Options

Sendinblue offers two payment options for affiliates: PayPal and bank transfer. Affiliates must have a minimum balance of €50 in order to receive a payout. Payments are made on the first Monday of each month.

8. Semrush

Semrush is a digital marketing software that provides users with tools to help them improve their online visibility. The software includes a range of features such as keyword research, competitor analysis, rank tracking, and more. Semrush is used by businesses of all sizes, from small businesses to global enterprises.

How Does The Semrush Affiliate Program Work?

The Semrush affiliate program offers commissions for every free trial that is generated, as well as for every new account registration. With a cookie duration of 120-370 days, you have the opportunity to earn significant commissions from this program. Payments are made via PayPal or wire transfer.

Key Benefits Of Joining The Semrush Affiliate Program

  • Generous commission rates – up to $10 per free trial and $0.01 per new account registration
  • A wide range of products and services – digital marketing software businesses of all sizes can use
  • A long cookie duration – 120-370 days – so you can generate commissions on repeat purchases
  • Various payment options – PayPal or wire transfer

9. CIT Bank 

CIT Bank is one of the leading providers of consumer and business banking products in the United States.

They offer a wide range of products and services to their customers, including personal loans, mortgages, credit cards, savings accounts, and more. CIT Bank has been in business since 1908 and is headquartered in New York City.

How Does The CIT Bank Affiliate Program Work?

The CIT Bank affiliate program allows you to earn commissions on new account signups. You will receive a commission for each new account that is opened through your affiliate link. 

The commission rate varies depending on the type of account that is opened. For example, you will earn a higher commission for new mortgage signups than for new savings account signups.

The cookie duration for new mortgage signups is 30 days, while the cookie duration for new savings account signups is 14 days.

The payment options for the CIT Bank affiliate program are network-dependent. This means that you will need to check with your affiliate network to determine how you will be paid.

Some networks may pay you via check, while others may offer direct deposit into your bank account. The minimum payout amount is $50.00.

10. Personal Capital

Personal Capital is a financial technology company that offers a free financial dashboard and investment management tools. They also run the Personal Capital affiliate program.  

Commission Rate

The commission rate for the Personal Capital affiliate program is $100 per qualified lead.

A qualified lead is a user who signs up for a free account and links their investment accounts (e.g. 401(k), IRA, brokerage, etc.) to Personal Capital. 

Cookie Duration

The cookie duration is 30 days, which means that if a user clicks on your affiliate link and doesn’t sign up for an account right away, you will still receive credit if they sign up within 30 days. 

11. Swagbucks

Swagbucks is a website and app that gives users the chance to earn digital currency by completing various tasks such as taking surveys, watching videos, and searching the web.  

The Swagbucks affiliate program offers commission rates of $2.20 per email verification of new user registrations. Cookie duration is 30 days, and payment options include BACS, international wire transfer, and ACH. Products/services sold include gift cards and coupons.

How Does Swagbucks Work?

Once you create an account on Swagbucks, you can start earning SB (the site’s digital currency) by completing various tasks such as taking surveys, watching videos, and searching the web. You can then redeem your SB for gift cards from popular retailers such as Amazon or PayPal cash transfers.

The Swagbucks affiliate program pays you commissions for every verified email address submitted by new users in one of six countries: Australia, Canada, France, Republic of Ireland, US, or UK. The current commission rate is $2.20 per email verification. 

Cookie duration is set at 30 days, and payments can be made via BACS, international wire transfer, or ACH.

12. FreshBooks

FreshBooks is a cloud-based accounting software that helps small businesses and freelancers manage their finances. They offer a range of features such as invoicing, time tracking, expense management, and accountancy.

FreshBooks has won numerous awards, including being named one of Canada’s Top 100 Tech Companies by Deloitte and one of North America’s Most Customer-Friendly Companies by Forbes.

Commission Rate

The FreshBooks affiliate program offers a commission rate of $5-$10 per free trial signup. There is no cost to sign up for the affiliate program, and all you need is a website or blog where you can promote FreshBooks.

Once you’ve signed up, you’ll be given a unique affiliate link that you can use to promote FreshBooks on your site. When someone clicks on your affiliate link and signs up for a free trial ofFreshBooks, you’ll earn a commission. The more people you refer, the more money you can make!

Cookie Duration

The cookie duration for the FreshBooks affiliate program is 120 days. This means that if someone clicks on your affiliate link but doesn’t sign up for a free trial right away, you’ll still earn a commission as long as they sign up within 120 days.

Payment Options

FreshBooks offers three payment options for affiliates: check, direct deposit, and ACH.

Payments are made monthly, and you must have earned at least $100 in commissions to receive a payment.

If you don’t reach the $100 threshold in any given month, your earnings will be carried over to the next month until you reach the minimum payout amount. 

14. Liberty Mutual

Liberty Mutual is one of the largest insurance companies in the United States. The company offers a wide range of insurance products, including auto, home, and renters insurance.

Liberty Mutual also has an affiliate program that allows you to earn a commission on every valid quote submission.

Commission Rates

Liberty Mutual offers a $3 – $10 commission rate on valid quote submissions in an eligible state. The exact commission rate depends on the type of insurance being quoted.

For auto insurance, the commission rate is $10 per valid quote submission.

For home insurance, the commission rate is also $10 per valid quote submission.

For renters insurance, the commission rate is $3 per valid quote submission.

Cookie Duration

The cookie duration for the Liberty Mutual affiliate program is 30 days. This means that website owners and bloggers will earn commissions on valid quote submissions for up to 30 days after a visitor clicks on their affiliate link.

Payment Options

Liberty Mutual offers several payment options for affiliates, including check, direct deposit, and ACH. Payment options may vary depending on the country in which the affiliate resides. Affiliates can also choose to receive payments in US dollars or local currency.

14. Fetch Pet Insurance

Sign up as a Fetch Pet Insurance affiliate to sell pet insurance and earn commissions on every policy sold. Commissions are paid around the 1st and 15th of each month, and you must have earned at least $25 in locked commissions to be eligible for payment. 

Payment can be made via PayPal, direct deposit, or check. The Fetch pet insurance affiliate program is designed to be simple and straightforward. 

Once you’ve signed up for the program and been approved, you’ll be given a unique affiliate link that you can use on your website, social media, or wherever else you choose. When someone clicks on your link and purchases a policy, you’ll earn a commission! It’s just that easy. 

So, if you’re looking for a way to earn some extra money and love animals, then this affiliate program may be for you!

Pay Per Lead Affiliate Programs: Next Steps

These 14 pay-per-lead affiliate programs are just the beginning of what’s possible with affiliate marketing – there are 10,000s of affiliate programs out there with millions of products you can recommend to earn big bucks online.

The key to reaching your earning potential is knowing how to get a lot of people to click your links and generate commissions for you.

Take the free Commission Academy training and we’ll show you just how to do that so you end up with your very own 6-figure affiliate marketing business.

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