If you own or operate a website, chances are you’ve heard of organic traffic. But what is organic traffic to a website? Simply put, organic traffic is the traffic that comes to your site as a result of unpaid (or “organic”) search results.
Continue reading to learn more about what is it and how you can improve your organic traffic.
What is Organic Traffic To A Website?
Organic traffic is the number of visitors to a website who found the site through a search engine, as opposed to coming directly to the site.
This means that when people search for something on a search engine like Google, and your site appears in the results, that’s organic traffic.
It doesn’t matter how you got there—whether you used paid advertising, social media, or just good old-fashioned SEO—if someone finds your site without you having to pay for it, that’s organic traffic.
Now that we know what organic traffic is, let’s take a look at its benefits and how to improve it. After all, if you’re running a website, you probably want as much of it as you can get!
5 Benefits Of Organic Traffic To Your Website
Getting organic traffic to your website should be one of your main goals when it comes to digital marketing. Why? Because organic traffic is the most efficient and effective way to scale your business.
Here are the top 5 benefits of organic traffic:
1. Cost-effective: Unlike paid ads, which can get expensive quickly, organic traffic is free. All you have to do is invest time and effort into creating high-quality content that will attract visitors to your site. Over time, as your site continues to grow and attract more visitors, your organic traffic will increase exponentially.
2. Targeted: When people search for something on Google, they’re usually looking for something specific. This means that if you can get your website to show up in their search results, you’ve already pre-qualified them as a potential customer or client. They are interested in what you are offering!
3. Long-term: Paid ads may give you a quick boost in traffic, but as soon as you stop paying for them, your traffic will plummet. Organic traffic, on the other hand, is long-lasting and sustainable. Once you’ve put in the work to attract visitors to your site, they’ll keep coming back as long as you continue providing them with valuable content.
4. Credible: In our digital age, people are bombarded with advertisements everywhere they turn. As a result, we’ve become pretty good at ignoring them. But when we see something organically – for example, an article that pops up on our Facebook feed – we’re more likely to pay attention because we know it hasn’t been paid for by a company or brand. We perceive it as being more credible and trustworthy.
5. Boosts other marketing efforts: A strong organic presence can complement and bolster other marketing efforts like email marketing and social media marketing. For example, if someone searches for your company on Google and likes what they see, they may be more likely to subscribe to your email list or follow you on social media.
Organic traffic should be one of your top priorities when it comes to digital marketing because it is the most efficient and effective way to scale your business.
By investing time and effort into creating high-quality content, you can attract targeted, long-term, credible, and cost-effective traffic that will boost other marketing efforts like email marketing and social media marketing.
8 Ways To Improve Your Website’s Organic Traffic
There are a few different things you can do to improve your organic traffic. Here are some of the most effective ways:
1. Publish High-Quality Content
One of the best ways to improve organic traffic is to publish high-quality content on your website. This content can be in the form of blog posts, infographics, product reviews, eBooks, and other types of content that provide value to your audience.
When you publish high-quality content, people will be more likely to share it with their followers, which can help to increase your reach and organic traffic.
2. Optimize Your Content for Search Engines
Another important way to improve organic traffic is to optimize your website for search engines. This can be done by ensuring that your website’s title tags, meta descriptions, and header tags are all optimized for the keywords you are targeting.
Additionally, you should create backlinks to your website from high-quality websites in order to improve your site’s authority.
3. Promote Your Content
Once you have published high-quality content on your website, it is important to promote it in order to drive traffic to it.
There are a number of ways to promote your content, including social media marketing, email marketing, and paid advertising.
The key is to find the method that works best for you and your business.
4. Build Links to Your Website
In order for your website to rank higher in search engine results, you need to build links to it from other websites.
This can be done by guest blogging on other websites, creating infographics or other types of content that other people will want to link to, and generally promoting your website on social media and other online platforms.
5. Publish High-Quality Content Regularly
This is perhaps the most important thing you can do to improve your organic traffic. The more frequently you publish high-quality content, the more likely people are to find it when they search for relevant keywords.
Not only that, but search engines will also begin to recognize your site as an authority on those topics, which will further improve your ranking in search results.
6. Optimize your site for mobile devices
More and more people are using their smartphones and tablets to access the internet these days. If your site isn’t optimized for mobile devices, you’re missing out on a lot of potential traffic.
Make sure your site is responsive so it looks good and functions properly on all devices.
7. Use Social Media Platforms To Promote Your Content
While you don’t need social media to do affiliate marketing, it can be a great way to reach new audiences and promote your content. When you share your content on social media platforms, make sure to use engaging visuals and captivating headlines to get people’s attention.
You should also make sure to post regularly so people don’t forget about you!
8. Monitor Your Analytics
Finally, it’s important to monitor your analytics so that you can see how well your efforts are paying off. Google Analytics is a free tool that allows you to track your website’s traffic and see where it’s coming from.
This information can help you to adjust your strategies and ensure that you’re taking the most effective approach possible.
5 Other Traffic Sources
1. Direct Traffic
Direct traffic is when someone types your website URL directly into their browser or clicks on a bookmark they’ve saved. This means they already know what they’re looking for on your site, and are more likely to convert into a paying customer.
2. Paid Search Traffic
Paid search traffic is when someone clicks on an ad that appears in the search results for a given keyword.
For example, if you’re a plumber and someone searches for “plumber near me,” your ad may appear in the results. If they then click on your ad and visit your website, that’s paid search traffic.
3. Email Traffic
Email traffic is when someone clicks on a link in an email you’ve sent them. This could be an email newsletter or a promotional email for a new product or service you’re offering.
Email traffic is often high-quality traffic, as it consists of people who have already been exposed to your brand and are interested in what you have to offer.
4. Social Traffic
Social traffic is the traffic that comes to your website from social media sites like Facebook, Twitter, and Instagram. The main benefit of social traffic is that it is highly targeted; you can target specific demographics, interests, and even locations with your ads.
5. Referral Traffic
Referral traffic is the traffic that comes to your website from other websites. This can be from people clicking on links to your website from other websites, or from people typing in your URL into their browser.
The main benefit of referral traffic is that it is usually high quality; these visitors are more likely to convert into customers or leads than those who come to your website from other sources.
Organic Website Traffic: The Bottom Line
Organic traffic is the lifeblood of many websites—particularly those that don’t have the budget for paid advertising—so it’s important to understand what it is and how to improve it.
By publishing high-quality content regularly and optimizing your site for mobile devices, you can significantly increase the amount of organic traffic coming to your website.
And by using social media platforms wisely, you can extend your reach even further!
And if you are really serious about getting 1000s in daily organic traffic to your website then follow our free training where we’ll walk you through how to make it happen.