9 Best Landing Page Software Tools To Increase Conversions

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Every online business owner knows the importance of a successful landing page but the challenge lies with designing a simple yet attractive landing page that actually turns clicks into sales

This is exactly why landing page software has become such an invaluable resource for online businesses.

In this blog post, we’ll be taking a deep dive into what landing page software truly is, how to tell if it’s right for your business, and, most importantly, which landing page tools are the best available on the market today to help you drive conversions.

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What Is Landing Page Builder Software?

Landing page builders provide all the necessary tools and features needed to quickly build attractive and functional landing pages without the need for any coding experience or technical knowledge.

They typically include drag-and-drop editors, pre-built templates and themes, WYSIWYG editors, A/B testing capabilities, analytics tracking tools, and more.

An example of a landing page builder can be seen below:

Landing Page Builder Tool Example
Landing Page Builder Tool Example

Using a landing page builder has several key advantages over building a basic website from scratch. For example, a landing page builder can help you quickly create custom designs with no coding knowledge required.

This means that even if you don’t have any web design skills or experience, you can still build beautiful and engaging landing pages in minutes—all without having to hire an expensive designer or developer. 

Additionally, many of the best landing page builders offer A/B testing capabilities, as well as advanced analytics tracking tools so you can track the performance of your campaign in real-time.  

Landing page builder software tools are invaluable for businesses looking to create effective high-converting landing pages quickly. By leveraging the power of these tools, businesses can save time and money while still creating attractive and engaging campaigns that generate leads and drive sales. 

So if your business doesn’t have access to experienced designers or developers but still wants to create stunning websites with minimal effort, it might be time to consider investing in a reliable landing page builder software solution.

The 9 Best Landing Page Software Tools

So now that you (hopefully) have a better understanding of what landing page software tools actually do, let’s dive in & get to the best ones that are available for you to use.

The tools on this page are listed in the following order:

  1. Unbounce
  2. Instapage
  3. Leadpages
  4. GetResponse
  5. Wishpond
  6. Lander
  7. Swipe Pages
  8. Landingi
  9. Pagewhiz

And you can feel free to click on any of those links above to jump directly to a specific tool to learn more about it & see pricing details, or alternatively simply keep on reading to go through the full list.

1. Unbounce

Unbounce Website Screenshot

Website: Unbounce

Unbounce is a powerful drag-and-drop platform that allows you to create and quickly optimize your landing pages, popups, and sticky bars without any coding knowledge required.

It also enables you to easily A/B test different versions of your page to determine which version performs better. Plus, you can even segment your audience based on engagement metrics such as clicks or form submissions, allowing you to tailor content specifically for each user group. 

Using Unbounce to Create Landing Pages 

Creating a landing page with Unbounce is simple and straightforward. Start by choosing from one of their pre-made templates or create your own from scratch. Then add text, images, forms, videos, etc., all while customizing the design layout with their easy-to-use drag-and-drop interface. 

Once your design is complete, you can publish it directly from Unbounce or export it as HTML/CSS code if you prefer to host it elsewhere.  

Features & Benefits of Using Unbounce 

Unbounce offers a wide range of features designed to help make creating effective landing pages easier than ever before. For example, they offer dynamic keyword insertion so that you can automatically populate your pages with relevant keywords based on the search query used by each visitor; this ensures that visitors are presented with exactly what they were searching for when they arrived at your site.

They also offer automated link tracking so that you can track how users interact with specific links on your pages; this information can be used to improve future campaigns or designs based on customer behaviour patterns.

Finally, they offer detailed analytics reports so that you can gain valuable insight into how well each page performs over time; this data can then be used to optimize future campaigns or designs accordingly. 

Unbounce is an invaluable resource for anyone looking to create effective landing pages quickly and easily without any coding knowledge required.

With its wide range of features and benefits—including dynamic keyword insertion, automated link tracking and detailed analytics reports—it’s no wonder why so many marketers and business owners rely on Unbounce as their go-to solution for creating high-converting landing pages quickly and efficiently.


Unbounce pricing is tailored to fit any budget. With the Launch plan starting at just $81/month, businesses can quickly get up and running on the Unbounce platform. 

For those with a bit more marketing spend, the Optimize plan ($122/month) provides improved customization options and additional features. 

If you’re looking for ultimate flexibility with detailed analytics, the Accelerate plan ($203/month) is an excellent choice. 

With these three plans, entrepreneurs and companies alike can find a great fit that works with their budget, no matter how big or small it may be.

2. Instapage

Instapage Website Screenshot

Website: Instapage

If you’re looking for software to create a landing page, look no further than Instapage. It is a powerful and easy-to-use software tool that helps you create stunning landing pages for your website in minutes.

With its simple drag-and-drop builder and wide range of features, Instapage is an ideal choice for anyone looking to build effective landing pages quickly and easily. Let’s take a look at some of the reasons why Instapage is the best landing page software tool out there.  

Design Flexibility    

Instapage offers a variety of templates that let you easily design beautiful and professional-looking landing pages. You can customize these templates with your own logo, images, text, and more to give your pages a personal touch.

You also have access to expertly designed blocks and elements that allow you to create unique designs without any coding knowledge quickly. Plus, with its intuitive drag-and-drop builder, you can effortlessly move elements around to get the perfect layout for your page.  

Advanced Features

The advanced features on Instapage give you complete control over how your pages look and function.

You can add countdown timers, forms, videos, popups, dynamic text replacement (DTR), or even A/B testing to optimize the performance of your landing pages. There are also integrations with other tools, such as Google Analytics so you can track visitors’ behaviors on your page in real time.   

User Experience                          

In addition to being easy to use, Instapage offers an excellent user experience by providing personalized support from their customer success team, who are available 24/7 via email or chat.

They offer detailed tutorials with step-by-step instructions on how to set up and use all of their features so that even those new to web design can quickly master them. Plus, their pricing plans are highly competitive compared with other software tools in the market today.


With their core plan, you have access to everything you need to set up and capture leads within 15 minutes at the rate of $199/month – an unbeatable deal. 

On the other hand, if you require even more sophisticated features on your website or application, Instapage provides Agency, and Team plans starting at $999/month as well.

3. Leadpages

Leadpages Website Screenshot

Website: Leadpages

Leadpages is a comprehensive software tool that enables businesses of any size to design and publish optimized landing pages quickly and easily. It’s one of the most popular landing page building tools on the market today, with over 100 templates available in its library, including ones specifically designed for webinars, product launches, lead magnets, thank you pages, etc.

With Leadpages’ drag-and-drop editor, users can customize their pages however they like while still keeping them optimized for search engine visibility. 

Leadpages is the perfect choice for businesses who want to create an effective landing page without spending months coding or designing from scratch. The intuitive drag-and-drop editor allows users to customize their pages however they please while also optimizing them for SEO visibility so they can rank higher in search engine results.

Additionally, users can access analytics to track page performance and measure conversions—giving them valuable insight into how their campaigns are performing and how they can further improve them.  

Leadpages also offers advanced marketing integrations with other popular platforms such as Mailchimp, Salesforce, Zapier, Shopify and more—allowing users to collect leads or process payments directly from their landing page with ease. Plus, with hundreds of readymade templates already available in its library, there’s no need to start from scratch when creating a new page! 


Their Pro plan is perfect for smaller entities who only need three websites; and those looking for a wider range of features will appreciate their Advanced plan. 

At $48/month and $199/month, respectively, Leadpages’ pricing ensures that regardless of what type of business you own, their plans can fit your budget. 

With Leadpages on your side, there’s no limit to how far you can take your online presence.

4. GetResponse

GetResponse Website Screenshot

Website: GetResponse

If you are looking for an effective and easy-to-use landing page software tool, then GetResponse is the perfect option. This powerful platform offers a wide range of features that allow businesses to create beautiful and effective landing pages with ease.  

GetResponse’s User-Friendly Interface 

One of the most important benefits of using GetResponse as your landing page software is its user-friendly interface. With just a few clicks, you can easily design, build, and customize stunning landing pages with the help of GetResponse’s drag-and-drop feature. Whether you are tech savvy or not, you can easily get started with creating your own landing pages in no time! 

Mobile Optimization Made Easy 

With more and more people accessing websites via mobile devices, it has become increasingly important to make sure that all of your landing pages are optimized for mobile viewing. Luckily, GetResponse makes it easy to create mobile-optimized versions of your landing pages quickly and without any coding knowledge.

All you have to do is select the “mobile version” option when setting up your page and let GetResponse do the rest.

Integrations and Automation Tools 

GetResponse also offers a wide range of integrations with other popular services such as Google Analytics, Salesforce, MailChimp, etc., which allows users to easily collect data from different sources in one place.

Additionally, its automation tools enable users to set up automated campaigns that help save time and effort when managing their marketing efforts.

It also allows users to track their campaigns’ performance so they can make adjustments accordingly. 

All in all, if you are looking for an affordable yet powerful solution for creating effective landing pages for your business, then GetResponse is definitely worth considering. Its user-friendly interface makes it easy to design beautiful and functional pages with minimal effort. At the same time, its integrations and automation tools allow users to leverage powerful insights into their campaign performance.


GetResponse offers unbeatable value with four tiers of pricing options to choose from. 

Whether you need basic email plans at $15 a month or the ultimate in campaign automation and optimization at $1,199/month, GetResponse has you covered. 

Pro plans start at $49/month and provide sophisticated features like autoresponders, split testing and multiple user accounts. 

GetResponse Max plans boast unlimited features like automation templates, webinars and advanced analytics. Choose whatever plan works best for you and reach your goals with ease.

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5. Wishpond

Wishpond Website Screenshot

Website: Wishpond

Wishpond is a digital marketing platform that offers tools for lead generation, social media contests, email marketing campaigns, website popups, and more. Its Landing Page Builder makes it easy to create stunning pages without any coding knowledge. With its simple drag-and-drop editor, you can quickly create beautiful pages that are optimized for mobile devices in minutes. 

One of the main benefits of using Wishpond is its ability to integrate with other popular marketing tools like MailChimp, Salesforce, AWeber, WordPress, Zapier and many more. 

This means you can easily sync data between systems and ensure that your leads are properly managed and nurtured throughout the funnel process. Additionally, its split testing feature allows you to test different variations of your landing page design in order to find out which performs better.    

Wishpond also provides detailed analytics so that you can track key metrics such as conversion rates and user engagement. This will help you identify areas that need improvement so that you can make changes accordingly. You can also review heatmaps and scroll maps to gain insight into user behaviour on your page and A/B test headlines and CTAs (calls to action). All this data helps you optimize your page for better results over time. 


Wishpond allows you to grow your business with its simple yet innovative pricing system. The three different pricing levels, Starting, Everything You Need, and Rapid Growth, offer something for everyone. 

Starting at just $49/month for up to 1,000 leads, this is perfect for small businesses just starting out or those wanting to dip their toes in the digital marketing pool. 

If you’re looking for a little more, Everything You Need provides discounts for up to 2,500 leads for only $99/month. 

For larger businesses or companies looking to get hands-on with an unlimited number of leads and features, Rapid Growth lets you customize plans from 10,000 – 1 million leads starting at $199/month. 

Whatever your goals may be, Wishpond’s pricing allows you to get the most out of your online presence while staying budget-friendly.

6. Lander

Lander Website Screenshot

Website: Lander

Lander is a powerful, user-friendly tool that can help create stunning and effective pages in no time. Let’s take a look at some of the top reasons why Lander is one of the best landing page software tools out there. 

Easy-To-Use Interface 

Lander is incredibly easy to use for both beginners and experienced webmasters. With its intuitive drag-and-drop builder, you don’t need any coding skills or design experience to make a stunning page. You can quickly create beautiful pages using its ready-made templates and then customize them with your images and text. Plus, you can preview your work before publishing it live. 

This makes Lander great for users who are just starting out or don’t have a lot of time to devote to building their website. 

Analytics & A/B Testing 

One of the key features of Lander is its comprehensive analytics suite which allows you to track how well your pages are doing in terms of traffic, engagement, conversions and more. It also provides detailed reports on visitor behavior so you can better understand what works and what doesn’t when it comes to creating successful campaigns. 

Additionally, you can use its A/B testing feature to compare different versions of the same page to see which version performs best. This will help ensure that your website performs optimally over time as trends change. 

Integrations & Support 

Lander also offers great integrations with other popular tools, such as Google Analytics and Facebook Ads Manager, so that you can easily track your campaigns from start to finish without having to switch between multiple programs or platforms.

Additionally, they provide excellent customer support if you ever run into any issues while using their product. Whether it’s troubleshooting a technical problem or simply answering questions about how best to use the platform, their team is always ready and willing to help out users in whatever way they can. 


The Basic plan is only $16 per month, while the Professional plan offers enhanced features at just $83 per month. A budget-friendly way to develop and manage your web presence, Lander provides all that you need to create a successful website.

7. Swipe Pages

Swipe Pages Website Screenshot

Website: Swipe Pages

Swipe Pages is widely considered to be the best landing page software tool on the market today.  

Features of Swipe Pages 

Swipe Pages is an easy-to-use landing page builder that enables you to quickly create beautiful, professional-looking pages without having to know any coding or web design skills. It comes with a variety of features designed to make your life easier and help you build effective landing pages for your business. Some of these features include: 

  • Drag-and-drop functionality – This allows you to easily move elements around on your page in order to customize its look and feel. 
  • Pre-built templates – There are dozens upon dozens of templates available for use with Swipe Pages, so you’re sure to find something that works perfectly for your business. 
  • Analytics – With its built-in analytics tools, Swipe Pages can track user behaviour on your landing pages and provide valuable insights into how visitors interact with them. This can help you refine your strategy and improve conversions over time.  
  • Integrations – Swipe Pages integrates seamlessly with popular email marketing services like MailChimp, so you can easily capture leads and build lists from your landing pages.  

These are just some of the many features that make Swipe Pages such an invaluable tool for businesses looking to optimize their online presence with effective landing pages.


Starting at $39/month for the Starter plan, there is no doubt that you will find some incredible savings when compared to other options in the market. Stepping up to the Marketer Plan at $89/month unlocks even more features, while the Agency Plan rounds out the top tier at $199/month and provides many features. No matter which plan you opt-in to, know that using Swipe Pages comes with plenty of value.

8. Landingi

Landingi Website Screenshot

Website: Landingi

Landingi offers more features and options than any other landing page software tool. With over 300 out-of-the-box templates, easy integrations with popular services like Salesforce, Mailchimp and Hubspot, and features such as landing page import and popup builder, Landingi makes it easy to create beautiful pages that capture leads and drive conversions. Let’s take a closer look at what makes Landingi the best landing page software tool. 

Landing Page Templates

One of the biggest advantages of using Landingi is the vast library of templates they offer—over 300 in total. These templates can be easily customized to suit your needs without having to code anything from scratch.

All templates are mobile responsive, so you don’t have to worry about how they will look on different devices. Having these templates readily available saves time and money when it comes to creating effective landing pages. 


This is another area where Landingi excels—it has integrations with all major services such as Salesforce, Mailchimp, Hubspot, Zapier and more. This makes it easy to connect your existing services with each other or use them together on your landing page. 

For example, if you use Salesforce for customer relationship management (CRM) then you can easily integrate it with your landing page so that all leads are automatically captured in Salesforce for further automation purposes. This saves a ton of time when compared to manually entering leads into your CRM database.

AB Testing & Lead Capture

With AB testing tools built into the platform, Landingi allows you to test multiple versions of your pages against one another in order to determine which performs better and drives more conversions. And once visitors land on your page, they can easily submit their contact information using the lead capture feature, which automatically stores all captured data in an organized manner within the platform itself or integrates it with third-party services like Salesforce or Mailchimp if desired. 

All in all, Landingi is one of the most powerful and feature-packed landing page software tools currently available on the market today. 


Plans start at just $29/month and go up from there, so whatever your budget entails, Landingi has something that’s within your reach. Their Automate plan gives you even more control over the publishing of your pages and comes in at just $89/month, while the Agency plan gives users access to all of Landingi’s features for only $109/month. Not only is this an easy way to create beautiful landing pages quickly, but it’s also incredibly affordable.

9. Pagewiz

Pagewiz Website Screenshot

Website: Pagewiz

With its secure cloud hosting, free SSL assigned to all custom domains, unlimited pages and A/B testing with all plans, and 24/7 support, Pagewiz is the perfect choice for anyone looking to take their website to the next level. Here are some of the benefits of using this powerful tool. 

Manage Multiple Client Accounts 

One of the most valuable features of Pagewiz is the ability to manage multiple client accounts from one convenient dashboard. This feature makes it easy for business owners to keep track of their client’s campaigns and optimize their websites accordingly. Additionally, this feature enables users to customize who can access which information in each account. This way, businesses can control who can view sensitive data within their company. 

A/B Testing & Unlimited Pages 

A/B testing has become an essential part of digital marketing as it allows businesses to compare different versions of a page (or campaign) and determine which one works best based on user engagement metrics like click-through rate (CTR). With Pagewiz, businesses have unlimited access to A/B testing tools with all plans – providing them with valuable insight into how they can improve their campaigns and websites. 

Additionally, with unlimited pages across all plans, businesses can create as many landing pages as they need without worrying about running out of space or exceeding monthly limits.  

Secure Cloud Hosting & Free SSL Assigned To All Custom Domains  

Pagewiz also offers secure cloud hosting with every plan – ensuring that businesses will never have to worry about losing important data due to server crashes or other technical issues. 

Plus, all custom domains get a free SSL certificate assigned – making it easier for businesses to protect customer data and ensure that their customers feel safe when visiting their websites or submitting information online. 

When it comes down to selecting a landing page software tool, look no further than Pagewiz! It offers everything you need in one convenient package – from unlimited access to A/B testing tools and secure cloud hosting services for your website data safety needs; you really cannot go wrong with this powerful software tool!


The Basic plan starts at only $25/month, the Standard is just a few more at $42/month, Plus gives you additional features for $84/month, and Pro provides access to the complete set of options for just $169/month. Whichever plan you choose, rest assured that Pagewiz has the tools you need to succeed in creating a successful online presence.

Tips to Craft an Engaging Landing Page

Landing pages are a crucial element of any successful marketing strategy. They are the end destination for your potential customer’s journey, and it is essential that you create a landing page that engages them and encourages them to take action. Here are some tips on how to craft the perfect landing page. 

Catchy Headlines 

The headline is one of the most critical elements of your landing page. It should be bold, attention-grabbing, and concise. It should also clearly communicate what your product or service is about so readers can quickly determine whether or not they want to learn more. Spend some time crafting multiple headlines and then A/B test them to see which one resonates best with your audience. 

Trust Signals 

You want visitors to feel comfortable giving their information when they land on your page. That’s why it’s essential to include trust signals like logos from well-known companies you have worked with, customer testimonials, and security badges (like McAfee Secure). 

This will reassure visitors that their data is secure and that they are in good hands when they do business with you. 


Images can make all the difference on a landing page. They help break up text-heavy pages, draw attention to important messages, and add personality—all while making it easier for visitors to understand what your offer entails at a glance. 

If budget allows, professional photography can go a long way in creating an attractive and engaging landing page. Otherwise, stock photos work just fine too!  

Mobile Optimization 

More than half of internet users access the web via mobile devices—so it’s critical that your landing pages be optimized for those devices and desktops/laptops. 

Ensure your images are correctly sized for different screens; check if buttons look clickable; ensure that text isn’t cut off; etc. Mobile optimization will help ensure that all users have a great experience no matter what device they use when visiting your pages.  

Bottom Line 

If you’re looking for a way to improve your website’s conversion rate, consider using one of these powerful landing page software tools. 

Each tool has its own unique features and benefits, so be sure to choose the one that best meets your needs. 

But of course, the true key to a thriving online business isn’t a landing page. It’s traffic.

After all, you could have a perfect landing page with an incredibly high conversion rate, but without traffic to send to the page, what good is the page on its own?

To generate revenue, traffic is the most important thing… And the good news is that our free step-by-step training teaches you exactly how you can start generating traffic (and scale it to any level you desire).

So if you haven’t yet checked out our free training, be sure to do so before you leave.

But hopefully, you found our list of landing page software tools on this page helpful & most importantly, we hope that you were able to find one to fit your needs.

Of course, if you do still happen to have any questions or comments, don’t hesitate to leave them below. As always, we’ll do our best to respond as quickly as we can.

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