12 Best Wedding Dress Affiliate Programs (Gowns & Alterations)

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Dale is a former electrician that has since gone on to generate over $1 million in all-time affiliate commissions & become officially recognized as a Super Affiliate by the world's largest affiliate marketing training platform. Alongside running his own affiliate marketing empire, he now also teaches affiliate marketing to others through the Commission Academy platform.

The wedding dress niche can prove to be an extremely lucrative affiliate niche, as the average wedding dress can cost thousands of dollars.

And alongside wedding dresses, there are also accessories & alteration services, as well as wedding dress reselling services that you could promote.

So to help you get started in this niche, we’ve put together a list of the 12 best wedding dress affiliate programs currently available below.

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Best Wedding Dress Affiliate Programs

The affiliate programs on this page are listed in the following order:

  1. Dorris Wedding 
  2. Blush Fashion
  3. Azazie 
  4. Nearly Newlywed 
  5. CocoMelody
  6. Kennedy Blue 
  7. Dess Group aka A. M. Rosenthal 
  8. House of Brides COUTURE 
  9. Girl Meets Dress 
  10. Elegant Gowns 
  11. Reformation (thereformation.com) 
  12. Tiffany Rose

1. Dorris Wedding 

Dorris Wedding is a 2013 startup offering wedding dresses. The catalogue has grown into a complete range of wedding gowns and bridal dresses. These dreamlike outfits deliver elegance and beauty in your anticipated unconventional way. 

Dorris Wedding Affiliate Program is suitable for wedding and bridal bloggers, website owners, YouTube Channels, and Social Media pages with a considerable audience. 

Highlights of the Dorris Wedding Affiliate Program

  • 12% sales commission 
  • 90 days referral window (cookie life) 
  • $180 average order value 
  • comprehensive product range 
  • Global customer base 
  • Fast delivery 
  • Creatives and customised banners are available with permission to use the logo
  • Monthly payouts 
  • Real-time performance tracking, timely insights, and transparent reporting 
  • Trusted affiliate network – ShareASale

URL: Dorris Wedding Affiliate Program

Commission: 12%

Cookie Duration: 90 Days 

Payment Term: Monthly Payout (Managed by ShareASale) 

2. Blush Fashion 

The initial seeds of Blush Fashion were planted by Sheryll Raz Gold in 2004. She is the Head Designer of blush and fashion as well. They have been engaged in providing the best custom-made, elegant wedding gowns for 18 years. The special vision of the brand is to provide vintage and antique gowns for beach weddings and weddings in the woods. 

All the designs of Blush Fashion are handcrafted on high-tech fabric. They are not only committed to making happy customers but also providing opportunities for their affiliates to earn money by publicizing the products to their big audience. Just like most brands, they also offer two types of affiliate programs. One is a wholesale program which can be considered as a retailer, and the other one is a premier retailer. 

Highlights of the Blush Fashion Affiliate Program 

  • 12% sales commission 
  • Lifetime cookie duration 
  • Access to text links and banners 
  • Widgets and data feed available 
  • High average order value 
  • Promote high-price dresses priced over $500 
  • Managed via ShareASale Affiliate Network
  • Real-time performance tracking, timely insights, and transparent reporting 
  • Dedicated affiliate support and program manager 
  • Monthly newsletter updates about contests, promotions, and sales opportunities 

URL: Blush Fashion Affiliate Program 

Signup Link: Blush Fashion Affiliate Program on ShareASale
Commission: 12%

Cookie Duration: Lifetime 

Payment Term: Monthly Payouts (Managed via ShareASale) 

3. Azazie 

Azazie is known for its mesmerizing bridal dresses with some unique features. The “At Home, Try On” offer lets you make the perfect choice for yourself.  To make it possible for the customer, they allow you to pick up 3 dresses and take the responsibility of delivering them to the customer’s home. They use Chiffon, Mesh Lace, stretch satin, velvet and many more beautiful fabrics to fabricate the bride’s Gala day story. 

Azazie affiliate program offers a 10% commission. They have an excellent affiliate management team that deals with all the concerns of their partners. Since their products are available in hundreds of different styles featuring over 70 colours, there is an excellent margin of turning your website traffic into revenue. They also offer exclusive text links to their affiliates and creative banners to bear the brunt of promotions. Product data feed and newsletters are also provided to keep the partners updated. 

Highlights of the Azazie Affiliate Program 

  • 10% sales commission 
  • 90 days referral window (cookie duration) 
  • Monthly rewards, appreciation, and shoutouts for top performers 
  • Monthly payouts are automatically credited to your PayPal account 
  • Just a $10 minimum withdrawal threshold 
  • Dedicated Azazie Ambassador Dashboard for real-time performance tracking 
  • Marketing material, banners, and creatives shared via email 

URL: Azazie Affiliate Program

Commission: 10%

Cookie Duration: 90 Days 

Payment Term: Monthly Payouts via PayPal ($10 Minimum Threshold) 

4. Nearly Newlywed 

Nearly Newlywed, a 2012 startup, first took the stage on ABC’s Shark Tank and has now grown into a successful business that has been featured in The New York Times, Money Magazine, Harper’s Bazaar, Brides Magazine, Martha Stewart, The Knot, and Buzzfeed. 

Nearly Newlywed offers a luxury dressing experience for modern-day brides. You can shop and sell top-of-the-line designer wedding dresses at highly affordable prices. The brand provides carefully vetted wedding outfits and dresses with the following services:

  • Risk-free and a convenient 5-day return 
  • Secure payment gateways 
  • Dedicated support team 
  • Global shipping 
  • Personal shoppers 
  • Insured complimentary US ground shipping 
  • Pay-over-time through Affirm 

Nearly Newlywed features wedding dresses, jumpsuits, and two-pieces from brands including Inbal Dror, Oscar de la Renta, Reem Acra, Hayley Paige, BHLDN, Grace Loves Lace, Elie Saab, Berta, Monique Lhuillier and the list goes on. 

Newlyweds can take home up to 70% of the sales price by listing their dresses for just a $19.99 listing fee. As a Nearly Newlywed affiliate, you can get a 14% sales commission and $10 for each referred listing. 

Highlights of the Nearly Newlywed Affiliate Program 

  • 14% sales commission on each successful wedding dress purchase 
  • $10 flat commission for each referred listing 
  • Managed via ShareASale affiliate network 
  • Real-time performance tracking, timely insights, and transparent reporting 
  • Monthly payouts 

URL: Nearly Newlywed Affiliate Program

Sign Up Link: Nearly Newlywed Affiliate Program on ShareASale

Commission: 14% (On Each Sale) | $10 (On Each Referred Listing) 

Cookie Duration: Not Disclosed 

Payment Term: Monthly Payouts (Managed via ShareASale) 

5. CocoMelody

CocoMelody is one of the best bridal retailers to offer diverse options for customization at an affordable cost that meets the specific vision and demands of the customer. They also provide opportunities to partner with them.

CocoMelody gained success over the years because of its exceptional customisation service and timely informational updates to its customers about product designs.  Fast delivery and a reliable supply chain have helped CocoMelody become one the most trusted wedding dress brands in the US and Europe. The online platform integrates CocoMelody’s 15 worldwide stores in Europe, the US, and Japan, enabling customers to shop from their complete range. 

Highlights of the CocoMelody Affiliate Program

  • 10% sales commission 
  • 90 days referral window (cookie duration) 
  • Monthly newsletter for affiliates 
  • Access to the product data feed 
  • Access to regularly updated professional banners, promotional creatives, and text links 
  • Exclusive promotions and coupon codes exclusive for affiliates 
  • Dedicated and responsive affiliate support team and affiliate manager 
  • Managed via ShareASale affiliate network 
  • Monthly payouts 
  • Real-time performance tracking, transparent reporting, and timely insights 

URL: CocoMelody Affiliate Program

Sign Up Link: CocoMelody Affiliate Program on ShareASale

Commission: 10%

Cookie Duration: 90 Days 

Payment Term: Monthly Payouts (Managed by ShareASale) 

6. Kennedy Blue 

Kennedy Blue offers beautiful, made-to-order and ready-made bridal dresses in an economical price range. From customer-centric design to customer support services, it has many features that make it convenient for customers to choose Kennedy Blue again and again to shop for their desired wedding gown. They offer to try on at home and return and exchange services. Their affiliate program is the best opportunity to make money by turning the site visitors into your customers.

Highlights of the Kennedy Blue Affiliate Program 

  • 10% sales commission 
  • 3% sales commission for coupon sites 
  • 90 days referral window (cookie life) 
  • Additional $5 bonus for Colour Swatch leads 
  • $1 bonus for “At Home Try-On” referral 
  • $200 average order value 
  • Access to marketing creatives and promotional assets, including ads and banners 
  • Regularly updated SAS Deal Database and access to the product data feed 
  • Managed via ShareASale affiliate network 
  • Dedicated and responsive affiliate support 
  • Real-time performance tracking, timely insights, and transparent reporting 
  • Monthly payouts 
  • Performance-based commission incentives for top performers 

URL: Kennedy Blue Affiliate Program
Signup Link: Kennedy Blue Affiliate Program on ShareASale

Commission: 5% on every order

Cookies Duration: 90-day cookie tracking

Payment Term: Monthly Payout (Managed by ShareASale) 

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7. Dessy Group aka A. M. Rosenthal 

Dessy Group was founded in New York in 1939. It provides Formal attire for every Budget, size and occasion. It operates in the United Kingdom, US, Canada, Ireland and Australia. Margot Rosenthal, which was later acquired by her daughter Ronnie and her husband, Andrew Dessy. They added bridal dresses to the clothing line.  After Six, Alfred Sung and Carlos Savedra are their partners, or you can say acquired brands. Dessy allows you participating websites to earn commission by using specialized tracked links from all over the world.

Highlights of the Dessy Affiliate Program 

  • 5% sales commission 
  • 365 days referral window (cookie duration) 
  • Exclusive high commission % for Bridal Shops 
  • Access to marketing creatives, including engaging banners 
  • Private consumer and commission offers are available 
  • Exclusive promotions for affiliates 
  • Dedicated and responsive affiliate support team and management 
  • Access to customisable banner and text links
  • Exclusive support for high-traffic bridal websites 
  • Managed via ShareASale affiliate network 
  • Real-time performance tracking, timely insights, and transparent reporting 
  • Monthly payouts via direct deposit or cheque with just a $50 minimum payout threshold 

URL: Dessy Affiliate Program
Signup Link: Dessy Affiliate Program on ShareASale

Commission: 5%

Cookies Duration: 365 Days 

Payment Term: Monthly Payouts | $50 Minimum Threshold | Managed via ShareASale

8. House of Brides COUTURE 

House of Brides COUTURE has been in business since 1929, when it started its journey from a small store in Cicero, Illinois. The business specialises in the authorised retailing of wedding dresses, including designer bridesmaid dresses, flower girl dresses, plus size dresses, mother dresses and more. In addition, this online retailer offers veils, handbags, shoes, wedding accessories, children’s wear, and lingerie. 

HouseofBrides.com represents the global online face of over 10 House of Brides bridal salons across greater Chicago. Today, the store takes pride in being the go-to destination for online buyers looking for credible and authentic wedding apparel. The online store was set up in 2001 and now hosts over 50,000 products, with some reaching up to 80% OFF retail price. 

Highlights of the House of Brides Affiliate Program 

  • 4% base sales commission 
  • 120 days referral window (cookie attribution duration) 
  • Managed via ShareASale Affiliate Network 
  • Real-time performance tracking, transparent reporting, and timely insights 
  • An impressive $500 average order value 
  • Chance to earn a significant return on selling dresses priced at up to $3000 
  • Dedicated and responsive affiliate support and management team 
  • Access to affiliate tools, links, marketing creatives 
  • Performance-based commission incentives

URL: House of Brides COUTURE Affiliate Program 

Sign Up Link: House of Brides COUTURE Affiliate Program on ShareASale

Commission: 4% 

Cookie Duration: 120 Days 

Payment Term: Monthly Payouts (Managed via ShareASale) 

9. Girl Meets Dress 

Girl Meets Dress invites fashion-oriented websites to join its affiliate program, which is currently offering from 4% to 10% sales commission with a 30-day cookie life. 

Girl Meets Dress is an online store allowing girls and women to borrow designer dresses for different occasions, including weddings. The brand has been inspired by behind-closed-doors lending and borrowing. It lets you borrow your dream dress without having to seek favour from a relative or a friend. Following are a few advantages of the Girl Meets Dress fashion rental offer: 

  • ÂŁ10 discount on your first order 
  • Over 200 designer brands 
  • Become a member or pay only when you rent 
  • You can order up to three dresses while receiving a refund for the dresses you do not wear 
  • Live chat support 
  • Reserve your dress for a future date, order standard next-day or fast same-day delivery 
  • Free shipping label with same-box return via your nearest post office – No need for dry cleaning since the Girl Meets Dress team takes care of it 

Highlights of the Girl Meets Dress Affiliate Program 

  • From 4% to 10% sales commission 
  • 30 days referral window (cookie life) 
  • Access to regularly updated and new banners 
  • Custom banners are available on request 
  • Managed via Rakuten Advertising/LinkShare
  • Real-time performance tracking, timely insights, and transparent reporting 
  • Weekly affiliate newsletters about product and promotion updates 
  • Exclusive biweekly newsletters for bloggers containing unique content (upon request)
  • Regular performance-based commission incentives 

URL: Girl Meets Dress Affiliate Program

Commission: 4% to 10% 

Cookie Duration: 30 Days 

Payment Term: Monthly Payouts 

10. Elegant Gowns

Brooke Ritzman founded Elegant Gowns in 2003 and still owns this inspiring one-stop wedding shop that offers wedding dresses, bridesmaid dresses, evening gowns, ring-bearer tuxedos, mother-of-the-bride dresses, flower girl dresses, bridal gowns, jewellery, wedding invitations, prom gowns, bridal veils, cake toppers, crystal bridal bouquets and other wedding accessories. 

The elegant Gowns affiliate program offers a lucrative 10% sales commission on wedding gowns and the best part is that the cookie does not die out. With a lifetime cookie and $400 average order value, the Elegant Gowns affiliate program is a potentially impressive affiliate income generator for any relevant influencer or website owner. 

Highlights of the Elegant Gowns Affiliate Program 

  • 10% sales commissions on wedding gowns 
  • Lifetime cookie duration 
  • $400 average order value 
  • Monthly payouts 
  • Managed by ShareASale Affiliate Network 
  • Real-time performance tracking, timely insights, and transparent reporting 

URL: Elegant Gowns Affiliate Program

Commission: 10% (On Wedding Gowns) 

Cookie Duration: Lifetime 

Payment Term: Monthly Payouts (Managed via ShareASale) 

11. Reformation (thereformation.com)

Los Angeles has been hosting the then-small storefront since 2009 that began its journey as a seller of vintage clothing. Reformation has now transformed into a successful dress manufacturer that holds sustainability on top of the values it strictly follows. 

Today, thereformation.com has quite an impressive range of sustainable silhouettes, bridesmaid dresses, bridal dresses, and wedding guest dresses for eco-responsible visitors. Most Reformation dresses are made from Viscose fabric (extract from wood pulp – a semi-synthetic variety of rayon fabric). On Instagram alone, Reformation has more than 1.7 million followers. 

The thereformation.com affiliate program offers a generous 10% sales commission which is quite attractive considering the average dress price ranging between $400 and $600. 

Highlights of the Reformation Affiliate Program 

  • 10% sales commission 
  • The average dress price is from $400 to $600 
  • Easy to join – simply send an email to the Reformation team with your name, country, website name, website URL, and email address with a message showing interest in becoming a Reformation Affiliate. 

URL: Reformation Affiliate Program

Commission: 10% 

Cookie Duration: Not Disclosed 

Payment Term: Discuss During the Application Process 

12. Tiffany Rose 

Tiffany Rose specialises in maternity wedding dresses, and maternity occasion wear for pregnant mothers. This luxury British family-run business has won the Queen’s Award twice, i.e., in 2013 and 2018. It is significant for such a young business to win such a prestigious award twice. Christian Robinson and Tiffany London established Tiffany Rose in 2003 to see it grow into a massive brand within just two decades. 

Tiffany Rose is famous for its distinctive, beautiful designs, impressive customer care, and unique product range exclusive to pregnant mothers. Today, Tiffany Rose delivers online orders to more than 100 countries, and its products are also available with other big names, including Neiman Marcus and Nordstrom. 

The Tiffany Rose affiliate program is suitable if your website serves pregnant mothers or mums-to-be. Affiliate Future hosts this affiliate program on behalf of Tiffany Rose. 

Highlights of the Tiffany Rose Maternity Affiliate Program 

  • Access to marketing creatives, including banner ads 
  • Direct linking to specific product pages 
  • Managed by UK’s trusted affiliate marketing solution provider – Affiliate Future 

You can sign up with Affiliate Future to get the latest details on commission % and cookie duration, and payment terms. 

URL: Tiffany Rose Affiliate Program

Commission: Not Disclosed 

Cookie Duration: Not Disclosed

Payment Term: Not Disclosed

Earning Big As An Affiliate In The Wedding Dress Niche

With prices ranging well into the thousands, the wedding dress niche is a high-ticket affiliate niche. There’s no doubt about it.

And this is good news for you as an affiliate because this means there’s an excellent opportunity for you to earn very good money from this niche alone by simply connecting folks with the wedding dresses they’re looking for.

In fact, you could even potentially become a millionaire from this niche (without exaggeration).

But the key to earning those big bucks is being able to generate targeted traffic to send through to your affiliate links.

After all, the more traffic you send, the more money you will stand to make.

And the good news is that our free step-by-step affiliate marketing training shows you exactly how you can generate free, targeted traffic for any niche.

And not just any traffic, but traffic that actually converts.

So if you haven’t yet done so, we recommend that you sign up for our free affiliate marketing training before you leave.

But whatever you decide to do, we hope that this list of wedding dress affiliate programs has helped you out & helped you to find a program that is suitable for your requirements.

And if you have any further questions or comments, don’t hesitate to leave them below.

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