With the growing focus on personal safety, self-defense products have seen an increase in popularity.
This creates a unique niche for affiliate marketers. From personal defense equipment to training courses and safety guides, there’s a range of products to recommend & earn commissions from.
So, to help you succeed in this niche, we’ve listed the best self-defense affiliate programs available below.
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Best Self-Defense Affiliate Programs
The affiliate programs on this page are listed in the following order:
- TASER
- Pretty Loaded
- Defense Divas (DivasForDefense.com)
- Go Guarded
- Defender Ring
- Self Defense Gear Co.
- The Home Security Superstore
- Self Defense Keychain (SDK) Store
- SABRE
- MaxKravMaga.com
- Little Viper
- SIG SAUER
1. TASER
TASER, established in 1993, is a popular choice when it comes to self-defense. From humble origins—founded by two brothers and an inventor in a garage—the company has evolved into a leading technology enterprise. Renowned for pioneering self-defense solutions, TASER has saved innumerable lives and earned recognition as the top choice for law enforcement, military, and civilians alike.
The company’s passionate team relentlessly strives for a world marked by diminished violence and increased assurance, enabling individuals to lead fearless lives. Through innovative, less-lethal technology, TASER empowers individuals to protect themselves and their loved ones, fostering a future where safety and confidence prevail.
TASER Bestsellers
- TASER Pulse: $399.99
- Holsters: $9.99
- Practice Target: $4.99
- Safety Glasses: $10.00
- TASER StrikeLight 2: $169.99
- TASER 7 CQ: $1599.99
Highlights of the TASER Self Defense Affiliate Program
- Sales commission starts at 7%
- Cookie life is 30 days
- Affiliate-exclusive bonus programs
- Custom placements are possible upon request
- In-house affiliate management team
- Access to data feed and banner ads
- Transparent third-party tracking and reliable reporting powered by AvantLink (Merchant ID: 22337)
- Ideal for bloggers, vloggers, and influencers related to lifestyle, outdoor activities, self-defense, safety, and protection
URL: TASER Affiliate Program | Signup via AvantLink
Commission: 7%
Cookie Duration: 30 Days
Payment Term: AvantLink Handles Commission Payments | Validation Period and Payment Frequency are Not Disclosed
2. Pretty Loaded
Pretty Loaded offers proactive personal safety training, prioritising prevention through situational awareness, body language insights, and de-escalation techniques. Widely recognised for viral safety videos reaching millions globally, their training is adopted by law enforcement, military bases, airlines, and diverse corporate entities.
Beth Warford, the founder, realised the need for preventative strategies beyond traditional self-defense methods. With a vision to empower global communities, she initiated Pretty Loaded in 2013. Her dedication to instilling strength and awareness has impacted thousands worldwide. Beth’s advocacy led to the establishment of National Situational Awareness Day, recognised on September 26th.
The Pretty Loaded Self Defense Affiliate Program invites influencers, and safety & security professionals. Apart from revenue share, the affiliates get a chance to be featured on the Pretty Loaded website. They get a personal profile and email, alongside access to regularly updated Pretty Loaded PowerPoint presentations.
Highlights of the Pretty Loaded Self-Defense Affiliate Program
- 50% revenue share on referred sales of online training
- Branded creative and promotional assets
- Hassle-free monthly payouts via PayPal
- Affiliates keep 100% of the revenue they generate from Zoom and in-person presentations
- Documents, guides, and online training available in English and Spanish
- Affiliates get One-On-One online training from the Founder (via Zoom)
- Videos, safety tips, invoices, testimonials, and surveys about Pretty Loaded
- Customised business cards, stickers, and hats
- Custom landing page featuring the contact form leading to your assigned Pretty Loaded email
URL: Pretty Loaded Affiliate Program
Commission: 50% Revenue Share
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts via PayPal
3. Defense Divas (DivasForDefense.com)
Defense Divas is a website dealing in self-defense products and training. With a focus on women’s safety, their diverse range includes stun guns, pepper sprays, and personal safety kits. Their commitment extends to offering workshops and resources designed to equip individuals with the skills needed to stay safe in various situations.
Defense Divas Bestsellers
- Fight Fobs Black Beauty Self Defense Key Chain Gift Set: $29.85
- Active Lifestyle Jogging InstaFire Xtreme Pepper Spray And Knuckle Sleeve: $34.95
- Revelator 110 Million Volt Stun Gun Panic Alarm: $57.85
- Taser Pulse Bundle Deal: $518.69
Highlights of the Defense Divas Affiliate Program
- Standard sales commission is 5%
- Ideal for female influencers, safety trainers, vloggers, bloggers, Instagrammers, and YouTubers (minimum 1,000 followers or subscribers)
- User-friendly affiliate portal with access to necessary tools
URL: Defense Divas Affiliate Program | Signup Form
Commission: 5%
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts via Venmo | $50 Minimum Threshold | Net30 Payout Term
4. Go Guarded
Go Guarded, founded by Jodi Fisher, was born from a concerning personal experience during a solo run. Frustrated by the lack of runner-friendly safety products, despite her background in criminal justice, she crafted a solution. This women’s self-defense company offers convenient, comfortable, and effective tools designed specifically for runners.
Committed to empowering women and promoting safety, Go Guarded aims to create a world where female runners can move freely without fear. Their products, crafted for comfort without compromising quality, reflect Fisher’s dedication to providing practical solutions for personal safety during outdoor activities.
Highlights of the Go Guarded Self Defense Affiliate Program
- Standard sales commission is 20%
- Cookie tracking lasts for 90 days (last click attribution policy)
- Engaging creative, effective tools, media, links, logos, and third-party tracking
- Dedicated affiliate support
- Reliable partner network – ShareASale (Merchant ID: 138436)
URL: Go Guarded Affiliate Program | Signup via ShareASale
Commission: 20%
Cookie Duration: 90 Days | Last Click Credit Attribution
Payment Term: Monthly Payouts Processed through ShareASale
5. Defender Ring
Based in New York City, Defender Ring is a pioneering self-defense and empowerment brand launched in 2019. They lead the market with an extensive range of original self-defense rings, envisioned as everyday jewellery with formidable defensive capabilities.
The tragic incidents of Karina Vetrano and Vanessa Marcotte in 2016 catalysed founder Ryan Lee’s determination to provide practical defense tools. Defender Ring empowers individuals globally in over 30 countries, aligning its mission to create safer lives worldwide with a commitment to supporting relevant social causes.
Highlights of the Defender Ring Affiliate Program
- 10% standard sales commission
- 5% commission referred sales of discounted products (sales/offers/promotional discounts)
- Cookie tracking lasts for 90 days
- Ideal for bloggers, social media influencers, fashion geeks, self-defense trainers, and YouTubers with a considerable female following
- Hassle-free payouts via PayPal
- Affiliate-exclusive coupon codes
- Provision of promotional media, links, and logos (you can personalise coupon code and link for your brand)
- Third-party tracking, reliable reporting, user-friendly dashboard, and effective tools
- Integrated with GoAffPro
URL: Defender Ring Affiliate Program
Commission: 10%
Cookie Duration: 90 Days
Payment Term: Monthly Payouts via PayPal | 60-Day Validation Period | GoAffPro Processes Commission Payments
6. Self Defense Gear Co.
Self Defense Gear Co. deals in protective gear against the prevalent threats of personal assaults and home burglaries. Their extensive range includes pepper sprays, maces, stun guns, and home security solutions, ensuring safety for individuals and households. Recognising the alarming statistics, especially regarding assaults on women, their commitment is evident through a selection tailored to various scenarios.
Highlights of the Self Defense Gear Co. Affiliate Program
- Sales commission starts at 10% plus a 10% 2nd-tier commission from sub-affiliates
- 3 years referral tracking – Tracking is done in different ways: Cookie, last digits of credit/debit card, first & last name, and IP address
- Open for affiliates with a website
- Access to affiliate portal to track performance
URL: Self Defense Gear Co. Affiliate Program
Commission: 10% plus 10% 2nd-Tier
Referral Period: 3 Years (Cookie, IP Address, First & Last Name, and Last 5 Digits of Credit/Debit Card)
Payment Term: Not Disclosed
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7. The Home Security Superstore
The Home Security Superstore has been in business since 2003 from its headquarters in Atlanta. sells personal protection gear, offering an extensive range of self-defense tools and home security products.
Driven by FBI crime statistics revealing the alarming prevalence of violent crime, their mission revolves around equipping individuals with effective self-defense options for various scenarios. From tactical batons and TASERs for home security to compact pepper sprays and stun guns for on-the-go safety, their selection caters to diverse needs.
Highlights of The Home Security Superstore Affiliate Program
- Baseline sales commission is 9%
- Cookie duration is 60 days
- Third-party tracking, user-friendly dashboard, and effective affiliate tools
- Hassle-free payouts via PayPal
- Integrated with Refersion
- Possibility to be featured on brand’s social media
- Ideal for podcasters, social media influencers, and vertical-relevant websites
URL: The Home Security Superstore Affiliate Program | Signup via Refersion
Commission: 9%
Cookie Duration: 60 Days
Payment Term: Monthly payouts via PayPal | Commission is Processed through Refersion | $50 Minimum Threshold
8. Self Defense Keychain (SDK) Store
Self Defense Keychain (SDK) Store emerged as a response to escalating crime rates globally, focusing on empowering individuals through affordable, high-quality self-defense products. Women from the minority community run the SDK Store in New York City.
It collaborates with global designers and manufacturers to get the right design and desired quality. Their carefully curated collection of self-defense keychains represents the best-in-class solutions, reflecting a commitment to personal safety for customers worldwide.
Highlights of the Self Defense Keychain (SDK) Store Affiliate Program
- 10% base sales commission
- Cookie duration is 90 days
- Ideal for safety trainers, self-defense websites, blogs, YouTube Channels, and social media influencers
- Affiliate-exclusive codes
- Third-party tracking, effective tools, and a user-friendly dashboard
- Integrated with GoAffPro
- Personalisable links and codes
URL: Self Defense Keychain Store Affiliate Program | Signup via GoAffPro
Commission: 10%
Cookie Duration: 90 Days
Payment Term: Monthly Payouts via PayPal | 60-Day Validation Period | Payments are Processed through GoAffPro
9. SABRE
SABRE, the Security Equipment Corporation, is a leading pepper spray manufacturer, prioritising personal safety through a diverse range of products. With over 40 years of experience, they offer police-strength protection globally, including civilian self-defense sprays, stun guns, personal alarms, and specialised sprays for dogs and bears.
What sets them apart is their exclusive maximum strength guarantee, leveraging an in-house liquid chromatography lab to ensure consistent potency—twice as hot as other brands. Trusted by law enforcement worldwide, SABRE emphasises consumer education, providing resources to use products effectively and minimise risks. Their commitment to empowering customers for a safe, secure life remains unparalleled.
Highlights of the SABRE Affiliate Program
- Earn 10% on each sale you drive
- Affiliate-exclusive promotions
- Chance to be featured on the SABRE website and social media
- Opportunity to get free merchandise
- Idea for vertical-relevant Instagrammers and TikTokers
Commission: 10%
Cookie Duration: Not Disclosed
Payment Term: Not Disclosed
10. MaxKravMaga.com
Led by Eyal Yanilov, MaxKravMaga is the official KMG online training program operating since 2010. It is accessible to all ages, genders, and physical abilities. Founded by Imi, it blends combat skills, third-party protection, and self-defense tactics honed over time. The program emphasises prevention, de-escalation, and last-resort confrontation, aiming to neutralise attackers effectively.
Covering various scenarios—from releases, and attacks, to defending against weapons—it prepares individuals for real-life situations. It also includes fighting skills and protecting others, focusing on inflicting maximum damage in minimal time while minimising personal harm.
Highlights of the MaxKravMaga.com Affiliate Program
- 20% lifetime recurring commission on referred subscriptions
- Cookie lasts for 60 days
- Interactive dashboard with real-time tracking
- Access to effective affiliate tools and banners
- Custom banners and graphics in your desired language will be made upon request (Permission to integrate your affiliate ID with graphics you make yourself)
URL: MaxKravMaga Affiliate Program
Commission: 20% Lifetime Recurring
Cookie Duration: 60 Days
Payment Term: Half-Yearly Payouts via PayPal | $100 Minimum Threshold
11. Little Viper
Little Viper, the world’s first fashion pepper spray self-defense bracelet, weighs only 1 oz and conceals a 10% OC pepper spray canister, offering 3-6 bursts with a 3′ range. Designed by serial entrepreneur Caroline Olah in 2013, frustrated with conventional pepper spray accessibility, it features an adjustable silicone bracelet for easy access and discretion. Acquired by Stun & Run Self Defense in 2018, owners Ulrich Faircloth and Shon Brown continue the legacy, prioritising accessible, fashionable personal protection.
Highlights of the Little Viper Affiliate Program
- 20% standard sales commission
- Cookie tracking lasts for 120 days
- Seasonal affiliate-exclusive promotions yield high commission (up to 30%)
- Ideal for self-defense trainers, enthusiasts, safety-instructors, outdoor adventurers (vloggers, influencers, websites, and TikTokers, YouTubers)
- Content reviewers can get free product samples
- Variety of creative assets including videos, banners, and images
- Access to the support team
- Third-party tracking, transparent reporting, and user-friendly dashboard
- Reliable partner network – GoAffPro
URL: Little Viper Affiliate Program
Commission: 20%
Cookie Duration: 120 Days
Payment Term: Monthly Payouts | $100 Minimum Threshold | Commissions are Paid on the First of Each Month
12. SIG SAUER
SIG SAUER, a firearms manufacturer tracing its roots to Switzerland in the 19th century, stands as a globally esteemed brand. Renowned for precision engineering, it produces exceptional handguns, rifles, optics, and ammunition. Their product line caters to sport shooting, hunting, self-defense, and competitive shooting. Committed to innovation and quality, SIG SAUER enjoys a trusted reputation, providing a diverse customer base with top-notch firearms for various purposes.
Highlights of the SIG SAUER Affiliate Program
- Based on product category, you get 3% to 5% per sale
- Cookie tracking lasts for 30 days
- Product feed is updated every day
- User-friendly dashboard, third-party tracking, and effective affiliate tools
- Seasonal sales and offers
- Ideal for social media influencers, publishers, websites, firearms forums, and product review sites
- Integrated with AvantLink (Merchant ID: 23713)
SIG SAUER Affiliate Commission Structure
- Airgun: 5%
- Ammo: 4%
- Optics, Apparel, Magazines, and Parts & Accessories: 3%
URL: SIG SAUER Affiliate Program | Signup via AvantLink
Commission: 3% to 5%
Cookie Duration: 30 Days
Payment Term: Payment Frequency and Validation Period are Not Disclosed | Commission Payments are Processed through AvantLink
Earning Big As An Affiliate In The Self-Defense Niche
Having explored our detailed list of self-defense affiliate programs, you’re now aware of the vast potential in this niche. There’s a growing demand for self-defense products, making it a profitable area for affiliate marketers.
But achieving success here isn’t just about selecting the right affiliate programs; it’s crucial to attract and maintain a steady stream of targeted traffic. This is where our free training course comes into play, offering valuable insights into traffic generation and conversion strategies.
We highly recommend signing up for our free course to maximize your success in the self-defense niche.
Whether you’re new to affiliate marketing or looking to expand your niche portfolio, our training will provide the skills you need.
Overall, though, we hope our list has been instrumental in helping you find the perfect self-defense affiliate program. And, if you have any questions or require further assistance, please don’t hesitate to leave a comment below. We’re here to support your affiliate marketing journey.
