The global homebrewing industry is estimated to be worth at least $19 million and is only growing in popularity.
Homebrewers are more than happy to spend money once you connect them with the right products or services and that’s good news for affiliate marketers like you and me if you can find the right range of homebrewing affiliate programs to promote.
This is why we’ve pulled together a roundup of 11 of the best homebrewing affiliate programs to save you the time of doing all that research yourself.
We have selected the following affiliate programs on the basis of potential return, product range, competitive commissions, and affiliate support management.
Let’s look at what we found.
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11 Best Homebrewing Affiliate Programs
- Drizly
- BrewDog
- Gary’s Wine & Marketplace
- BrewDemon
- Beer Cartel
- Craft Beer & Brewing
- BottleKeeper
- Craft Beer Club
- Love2brew
- QuickTap
- Micro Matic
1. Drizly
Drizly Affiliate Program can make your wallet a little heavier if you own a blog or website, either focusing or just touching on adult beverages.
You can sign up as a Drizly Affiliate by completing their online application form. Drizly manages its affiliate program over Impact Radius.
- Sign up or log into your Impact Account
- Select Brands
- Click Find Brands
- Search for Drizly
- Fill out the form and Apply
Drizly’s team will review your application and respond within 24 hours.
Drizly offers a 3% commission to its affiliates against each sale. Their system tracks the link you place on your site or blog and cookie time is 30 days.
The average order value on Drizly is around 75$. However, the 3% sales commission applies to the first-time customer from your referral. Repeat purchases from the same customer do not generate affiliate commissions.
Drizly also offers seasonal promotions and special coupons to attract customers. Highlighting these promotions can increase your chances of generating sales through your affiliate links.
Commission: 3% of order value (only first-time buyers)
Payment Terms: 30 Days after the day the order was locked.
Cookie Duration: 30 Days
2. BrewDog
BrewDog Team is on a mission to make people highly passionate about beer craft since 2007. In 2010, BrewDog cofounders Martin Dickie and James Watt went out of the box with their crowdfunding initiative. Today, it has over 200K Punk shareholders. The company exports to its 101 bars in 60 countries across the globe.
With a new beer introduced every week and an extensive range of ciders, spirits, and alcohol-free beer available online, BrewDog Affiliate Program looks promising for affiliates looking to make passive income.
Here are the key plus points:
- Free delivery in the UK
- New beer every week
- BrewDog loyalty scheme
- Carbon negative orders
BrewDog Affiliate Program offers 8% of the order value from a new customer coming from your affiliate link. The best part is that the program also offers a 3% commission against orders placed by existing customers.
The average order value is 50 GBP with a 7% conversion rate.
As a BrewDog Affiliate, you can promote the brand through your social media accounts, blogs, and websites. However, they do not permit PPC bidding.
URL: BrewDog Affiliate Program
Commission Rate: 8% of the order value from a new customer | 3% of the order value from an existing customer
Cookie Duration: 30 Days
Payment Terms: Not Specified
3. Gary’s Wine & Marketplace
Gary’s Wine Affiliate Program invites anyone who owns a blog, website, or social media page with visitors and followers interested in wine and beer. It is a family-run business that offers an extensive range of wines, spirits, beers, and gourmet food.
Gary’s Wine affiliate commission is 6% of the order value from a new customer within a 30-day cookie tracking period. The average order value is 280$ and the commissions are paid 15 days after the successful transaction.
There is no subscription fee. You simply make commissions on the sales made through your referral link. Gary’s Win Affiliate Program is managed through Impact.com integration where you can sign up as an affiliate by filling out a simple form.
URL: Gary’s Wine Affiliate Program
Commission: 6% of the order value (only from new customers coming from your referral link)
Cookie Period: 30 Days
Payment Terms: Invoicing of approved transactions is done on the 3rd of each month. Payment is made for all approved transactions 15 days after they are invoiced.
4. BrewDemon
BrewDemon is a beer site focusing on home brewing. The website offers home brewing supplies and starter kits ranging from 2-gallon to 6-gallon.
BrewDemon Affiliate Program is ideal for you if you have a blog or a website dealing with DIY brewing, gift buying, home brewing, or other beer-related aspects. The program offers from 8% to 12% affiliate commission on each successful sale generated from your referral link.
Using BrewDemon kits and guides, you can prepare tempting beer recipes of your own or reproduce your favourite beer style.
BrewDemon Affiliate Program integrates with AvantLink – a trusted and efficient affiliate technology. Creatives are updated regularly and the program offers occasional bonuses.
URL: BrewDemon Affiliate Program
Commission: From 8% up to 12% of order value
Cookie Period: 30 Days
Payment Terms: Not Disclosed
5. Beer Cartel
Beer Cartel is a popular Australian craft beer brand. Its affiliate program is a promising opportunity since Beer Cartel offers a range of craft beers in mixed, group, and single packages along with trial boxes. The most popular Beer Cartel gift is Beer Advent Calendar.
Commission Factory manages Beer Cartel Affiliate Program. Text Links and Banners are provided to the affiliate partners.
You can become a Beer Cartel Affiliate by setting up your Commission Factory Account. The program offers a 5% commission on each successful sale your referrals generate. Top-performing affiliates get the chance of running the exclusive Beer Cartel collaboration. In addition, you can request personalised creatives if you want.
URL: Beer Cartel Affiliate Program
Commission: 5% of each sale
Cookie Period: 30 Days
Payment Terms: 30 Days after the successful purchase
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6. Craft Beer & Brewing
Craft Beer & Brewing focuses on beer news, tips, and brewing gear. It is an educational platform featuring videos, beer blogs, reviews, podcasts, and newsletters.
The product line includes online brewing workshops, magazines, and courses. They offer both, paid subscriptions and one-time payment plans to their customers.
If you are running a beer blog, YouTube channel, or website, Craft Beer & Brewing Affiliate Program can help you make some additional money.
As an affiliate, you will get a healthy 20% commission for each magazine subscription from your referral.
Similarly, a 10% commission awaits you for each online shop purchase you generate as an affiliate.
You also get a 20% commission for each successful sale of an online course.
These commissions are way higher than most of the brewing affiliate programs in 2022. But we still have the big thing left over, yes…
100% of each (first-month) learning subscription (the complete first payment goes to your wallet).
URL: Craft Beer & Brewing Affiliate Program
Commission: 20% (Magazine Subscription) | 10% (Online purchase of books, merchandise, events, and back issues) | 20% (single course purchase) | 100% (first payment of a learning subscription)
Cookie Period: Not Specified
Payment Terms: Monthly
7. BottleKeeper
They claim to protect people from lukewarm drinking by offering warmer hands the cold beer they love. Cousins and cofounders, Matt Campbell and Adam Callinan found BottleKeeper in 2013. From the beginning, everyone who hated warm beer tried it. Today, BottleKeeper’s average order value is $65.
BootleKeeper Affiliate Program invites bloggers and influencers who have blogs or websites with a considerable audience. However, they DO NOT want coupon sites!
The product range is small so it may not enable you to build an entire affiliate business around BottleKeeper. However, it will be an excellent addition to your beer-related affiliate campaigns especially if you have a fishing, camping, or hunting website or blog. These are the situations where people need something to keep the beer cold.
Share-A-Sale manages BottleKeeper Affiliate Program. The maximum commission for each sale is 20% with 45-day cookie tracking.
URL: BottleKeeper Affiliate Program
Commission: Maximum 20% on each sale
Cookie Period: 45 Days
Payment Terms: Monthly Payouts
8. Craft Beer Club
Craft Beer Club is arguably the largest brewing affiliate program available today. It is ideal for blog and website owners looking for subscription-based affiliate programs.
However, it would not be a good idea to go target all available subscription services with one affiliate marketing approach. Select one or a maximum of two services based on their offerings.
The Craft Beer Club Affiliate Program offers a 10% commission on each sale. The cookie tracking time is 60 days which is nice since most affiliate programs come with 15 to 30 days of tracking.
Pepperjam and Share-A-Sale manage Craft Beer Club Affiliate Program. You can sign up on any of these platforms to submit your application. Once approved, the affiliate manager, Kent Heltne will contact you through email to share tips and discuss affiliate strategies.
URL: Craft Beer Club Affiliate Program
Commission: 10% of each sale
Cookie Period: 60 Days
Payment Terms: Not Disclosed
9. Love2brew
Love2brew has been offering a range of brewing equipment and kits since 2011. Competitive pricing is their prime focus when it comes to attracting homebrewing enthusiasts. Their love2learn section is a huge database of homebrew information.
The website attracts from DIY beginners to experts with its beer recipe kits, brewing ingredients, brewing equipment, homebrewing kits, cider, wine, mead, gifts, and books. The size of target audience is pretty healthy.
Love2brew offers free shipping to those over $75 purchase. $93.86 average order value with a conversion rate of 2.8% makes this program highly promising if you are interested in homebrewing affiliate marketing.
Love2brew gives you a 5% commission on each sale and offers banners and text links for better marketing.
URL: Love2brew Affiliate Program
Commission: 5% on each sale
Cookie Period: Not Disclosed
Payment Terms: Not Disclosed
10. QuickTap
QuickTap deals in craft beer with a mission of providing quality beverage dispensing kits worldwide. The best thing about the QuickTap Affiliate Program is its average order value of $510 (as they state on their website).
8% commission on each sale, considering the high average order value, is sure to grab your attention if you are running a blog, website, or social media page related to craft beer.
The downside is the short cookie tracking period – just 10 days. On top of that, at the moment this affiliate program is only available in the US.
In addition to QuickTap Affiliate Program, the company is also inviting reselling, retail, and distribution opportunities for interested individuals across the globe.
The plus points of QuickTap Affiliate Program are:
- High average order value – over 510$
- 8% commission for each successful referral
- A rapidly growing US brand going global
- Dedicated affiliate support team
- Promotional codes for top-performing affiliates
- PayPal payouts
The downsides are:
- Short cookie tracking period – only 10 days
- Program is available only in the US
URL: QuickTap Affiliate Program
Commission: 8% for each successful referral
Cookie Period: 10 Days
Payment Terms: PayPal
11. Micro Matic
Micro Matic has been around since 1953 and has now become the world’s leading supplier of dispensing keg spears, and keg coupler solutions. They are currently supplying cocktail, wine, water, and draught beer (draft beer) dispensing solutions to more than 120 countries.
In addition to targeting businesses, Micro Matic also sells “kegerators” (beer dispensers) designed for domestic use.
The price of Micro Matic kits ranges from 78$ to over 2000$ with a 150$ average order value.
As a Micro Matic Affiliate, you will get a 10% sales commission. The website has over 2,100 products listed at the moment and this number does not include the “kegerators” for domestic use.
You will get $25 for the sale of each “kegerator” your referral link generates.
Payment (in the form of a cheque) is sent to you every month. The minimum threshold is $100. If you are falling behind, your existing commission will add up to the next month.
Micro Matic provides banners, buttons, and customizable text links. In addition, you can also use the Micro Matic data-feed file to display all or selected products with descriptions and images on your website.
What Makes Micro Matic the Best Brewing Affiliate Program?
- 90 Days of cookie tracking
- Real-time lead and traffic statistics
- Real-time affiliate performance report on Micro Matic Affiliate Interface
- 10% commission on each sale
- Commission balance carries forward to the next month until it reaches the 100$ threshold
- 150$ average order value
URL: Micro Matic Affiliate Program
Commission: 10% on each sale | 25$ on the sale of each “kegerator” (for home use)
Cookie Period: 90 days
Payment Terms: Cheque (mailed every month) | 100$ threshold
Earning Big Commissions In The Homebrewing Niche
There you have it! You’ve now seen the biggest and best homebrewing affiliate programs you can take advantage of to earn big money as an affiliate.
As you can see, there are so many products you can promote. Now you just need to generate sales! And the good news is our free affiliate marketing crash course will show you how to generate multiple sales daily.
So make sure you check it out if you’re ready to maximise your income and earn six figures as an affiliate.
Either way, I hope our list of homebrewing affiliate programs gives you a solid headstart and if you have any questions at all, get in touch with us below – we’re here to help.
