Multiple factors can result in a low conversion rate, but for most affiliate marketers, an irrelevant pitch is generally the main culprit.
For example, if your audience comprises of technology experts, most of your traffic will be visiting your pages to learn more about technology. So if you were to promote something irrelevant to them, such as a beauty magazine subscription, any clicks would likely not convert into sales.
And another reason for disappointing conversion rates is trying to promote a product or service with cheap branding, poorly designed gimmicks, an annoying landing page or outdated solutions.
The situation is frustrating, but you can easily solve the issue and convert visitors into leads and clients.
When you notice that your advertising is receiving a lot of clicks but no conversions, you might start to panic & wonder what to do, but don’t worry, we’re here to help.
Let’s look at ways to increase your campaign’s conversion rate.
Without Conversions, Traffic Is Worthless
Getting more and more visitors and customers to your website is only the first step; for your advertising strategy to be successful, you must convert that traffic. You must embrace an analytics-driven marketing strategy and devote a lot of time and effort to learning this.
You can find issues in your campaign and on your website with regular analysis and optimization, and you should make more adjustments to boost conversion rates where they are most needed.
Crummy Websites & Low-Quality Ad Campaigns
There are two primary potential problems if you generate clicks to your website but no conversions: a badly managed ad campaign or a poor website. You might be shocked by how frequently the latter is the case.
Now, when I refer to “a crummy website,” I don’t necessarily mean that it functions or looks poorly; rather, it doesn’t take all the necessary steps to boost conversions and build brand confidence.
The procedure that follows is intended to assist you in determining the root of a low conversion rate and offer suggestions for raising conversions.
1. Testing the Traffic’s Relevance
The campaign itself should be the first place to look for explanations for why your campaign visitors aren’t converting. However, there is a fast and easy approach to determine whether or not the clicks through to your site are relevant qualified leads in AdWords. Check your Search Query Report. An experienced AdWords specialist might evaluate any aspects of a campaign to detect concerns.
Many of your search queries may be classified in the “Other Search Terms” column. Try the Matched Search Query report in Analytics. This shows you the search phrases used for each sponsored campaign click through to your site.
While it does not provide information on searches that resulted in impressions, it provides a list of all the queries clicked. You can then discover just how pertinent the searches were.
If you are confident that at least some of the traffic from your advertising campaign is relevant, it’s time to take a closer look at your website to see why visitors aren’t becoming customers.
2. Critically Evaluating Your Website to Identify the Issue
Users may snap judgments about your organization, your product offerings, and your website when they come to your landing page through a sponsored advertisement. This assessment may influence how long they remain, which pages they visit, and ultimately whether or not they make a purchase.
Trust must be engendered by your website in the user, your products, your brand, and your website itself. Nobody purchases from a website that doesn’t appear reliable and professional.
Conversion rate optimization (CRO) is the practice of improving a crucial action on your site, like raising sales. Many strategies and procedures have been tried to enhance conversions, but some are more effective for certain websites or businesses than others.
Your website may not be fantastic just because you believe it is. It would be best if you adopted the perspective of a buyer who may have no prior knowledge of your company to analyze your website critically.
Observe the websites of rivals and see how they stack up. What do they have that you don’t, or do they do?
Find out if your friends and family would trust your brand and product offerings enough to make an online purchase by asking them to look around.
The kind of questions you should pose to yourself and factors to take into account when analyzing your website are as follows:
3. Design
Is your website looking professional? Does the website feel stylish, contemporary, or dated and clunky? Is the layout of your website consistent with other websites in your field? The way users perceive your company is greatly influenced by style and design. Thus, you must get this right.
4. Navigation
Do you have a simple navigation system that allows people to easily traverse your website and discover the content they need? Ensure that the site’s important pages—such as the contact page, product or service pages, and about us pages—are straightforwardly navigable.
5. Calls to Action (CTA)
CTAs encourage site users to interact with it and make purchases. Make the “purchase now” and “call us now” buttons clear, visible, and simple to discover.
6. Offer a Money-Back Guarantee
Providing a money-back guarantee might help your business expand if done correctly. Doing this step establishes the basis for developing potential clients’ confidence.
Additionally, it aids in decreasing, if not eliminating, the dread and doubt that your visitors will unavoidably experience while attempting to buy from you. Want some more compelling arguments?
A refund policy will help with the following:
- Increase the number of people who test out your goods to increase sales.
- Eventually, this will bring you more sales
- Enhance your competitiveness
7. Specific Landing Pages
Your advertising landing pages should be as pertinent as feasible and lead users as near as possible to the point of purchase. For instance, if someone searches for “flat blue shoes,” you should link them to a website that only discusses flat blue shoes, not blue or flat shoes.
8. HQ Product Images
Are you utilizing high-quality product photos that clearly show all of your product’s variations? For instance, can they examine the blue and yellow varieties of clothing before buying it? Customers don’t anticipate having to visualize their purchase while making a choice.
9. Your Website Is Having Too Many Pop-Ups
Pop-ups may be irritating. But they won’t be if you put them into practice properly.
Displaying too many popups on your website at once is a mistake you cannot afford to make.
Alternatively, you may display them on each page of your website. That is also a serious error.
If you have received a ton of traffic but no appreciable purchases or conversions, your popups are probably not working properly.
10. Make Your Website Page Conversion-Friendly
Your landing pages must be conversation-friendly. Speaking to your audience and creating calls-to-action that are actionable are the two essential components here.
Make sure to include an important proposition in your hero title and craft it specifically for the audience. Although it’s great to be welcomed with a large “Welcome” on a website, it doesn’t promote interaction.
11. Contact Information
Do your users consider it simple to contact you by phone and email?
Do you have a clear idea of the location of the company? A physical location is crucial for establishing user confidence. Many clients anticipate being able to call a company, so failing to provide a contact number might give the impression that you are unreliable.
12. Catch Exiting Visitors
When faced with an unpleasant scenario, it is in our nature as humans to flee. This may help to explain why visitors to your website don’t stay long before leaving.
Various circumstances may have contributed to the abandonment, such as the inability to locate what they sought quickly. Or maybe the user experience on your website isn’t engaging enough.
There are too many potential causes. But that is not a concern of mine.
Catching those roaming visitors is what you should be focusing on.
Exit-intent popups are designed to assist you in getting the attention of visitors who are about to leave, as the name implies. Exit-intent popups are helpful in this situation.
13. Price
Although it might seem apparent, this one is frequently overlooked. Perform new competition research by examining websites where your target keywords are advertised and determining their prices. Is your price reasonable? You are unlikely to get the sale if customers are comparing prices and you are not.
The Bottom Line
Don’t be hesitant to experiment with different CRO (conversion rate optimisation) strategies since even seemingly insignificant changes, like putting a “purchase now” button higher on the page or including a contact number in the header, may make a huge difference.
These are merely a few points you should be thinking about, but there are many more things you should think about or try to do to increase your conversion rate. Small changes will bring new buyers and increase your sales and website rankings.
And the good news is that we’ve outlined the steps for building an ultra-high-converting affiliate website in our free step-by-step training. So if you haven’t yet done so, we recommend you check it out before leaving.
But either way, we hope that you found this post insightful (and helpful) & of course, if you have any additional questions or comments, don’t hesitate to leave them below.
