Quick Answer: Non-incentive traffic (also known as non-incent or non-incentivized traffic), is a term used to describe traffic that encourages users to download an app and do an activity in exchange for no reward from the advertiser.
Non-incentive traffic is produced when someone is interested and responds to an ad. Advertisers don’t have to pay a single penny to the users who visit their websites or apps.
The marketer must motivate potential clients and demonstrate that the marketed product is helpful to them for this strategy to work.
Compared to incentive traffic, the cost per visit is, of course, higher. However, it pays off in the long run.
Let’s see how it works and what the pros and cons of non-incentive traffic are.
How Does Non-Incentive Traffic Work?
Consider the following scenario:
A woman wants to buy a beautiful dress to attend a wedding. While she’s searching online, she comes across a banner ad selling beautiful wedding wear.
The ad includes a link to the company’s app, which the visitor downloads.
The only reward this customer expects is to be able to find a dream dress for the wedding.
That’s how non-incentive traffic works.
The user installs the program because he wants new wedding attire. If he finds a good collection, quality, and price, the user will routinely check the app to see the latest updates and buy trendy ones. They will, of course, leave a review voluntarily.
As a result, the firm gains a long-term customer, a high engagement rate, and a more significant ROI.
Now let’s quickly run through the upsides and downsides of this.
3 Non-Incentive Traffic Pros
1. Organic Traffic With Higher Lifetime Value
Organic traffic is the best kind of traffic. It’s the kind that comes from your customers and is the hardest to get because it’s real. That means you can use it to build a business that lasts.
Non-Incentive gives you loyal organic traffic. When you have organic traffic, it means that people search for something on their own and then find your site when they get there. The excellent quality of these users and their interest in the app or website will result in increased retention and profitable click-per-install rates for marketers.
2. High-Quality Customers
Non-incentive traffic is a great way to grow your business because it provides you with high-quality customers.
The customers are interested in your products because they want them—they’re not just trying to get free things from you. They’re genuinely interested in what you offer.
When they learn about your company, they want to learn more about what kind of company it is.
Furthermore, engaged people are more likely to comment on advertised items or services. According to a recent Fiksu study, 57% of clients from Fiksu’s non-incentive campaigns turned to loyal ones, compared to a far lower 24% for incent marketing.
3. Promotion Is Easier
It is simpler to promote the app when there is non-incent traffic as people don’t need to be convinced to use it; they already need your services or app.
Non-incent visitors with increased incentives can benefit marketing efforts and simplify sales campaigns.
2 Non-Incentive Traffic Cons
Here are a few disadvantages of non-incentive traffic
1. More Expensive Than Incentive Traffic
The main disadvantage of non-incentive traffic is the price. Non-incentive traffic is more expensive than incentive traffic. Because the organic traffic is of higher quality, it is more costly to obtain the volume you get in incentive marketing.
2. Slow Growth
The main disadvantage of non-incentive traffic is that it will grow slower than incentive traffic. It means that it will take longer for the site to become profitable.
Getting many visitors rapidly is tricky if no incentives are available. To get people engaged in your business, you should always consider how to present it.
Non-Incentive Traffic Is Better Than Incentive Traffic
When you compare non-incentive with incentive traffic, non-incent is the better option. The solution is not to sell fake visitors but to give you real visitors that convert better.
No one knows how much of your non-incent traffic is already coming from PPC traffic, search engines or social media. Hopefully, this brief introduction to non-incentive traffic gives you an overview of the concept with its advantages as well as disadvantages.
And of course, if you have any questions at all, we’re here! So give us a shout-out in the comments and either Dale or I will get right back to you.
