14 Best Basketball Affiliate Programs For 2024 (Shoes, Equipment & More)

Step onto the court of affiliate marketing success with the explosive world of basketball. As the sport continues to capture hearts globally, so does the potential for affiliates to cash in on the craze.

From top-tier basketball gear and sneakers to exclusive training programs, our curated list of basketball affiliate programs opens the door to a diverse range of commissions.

Whether you’re targeting die-hard fans or aspiring players, there’s an opportunity to connect them with the best in basketball-related products and experiences.

So without further ado, let’s dive in & get to the list of basketball affiliate programs below.

Best Basketball Affiliate Programs

The affiliate programs on this page are listed in the following order:

1. Cost 2 Coast
2. NBA Store
3. Wilson
4. JUMPUSA.com
5. OnlineSports.com
6. Pro:Direct Sport
7. Decathlon
8. Paragon Sports
9. Fanatics
10. Leather Head Sports
11. Onsport.com.au
12. Sportinc.co.za
13. INTERSPORT Australia
14. Press Pass Collectibles

1. Coast 2 Coast

C2C Sport, founded in 1988 by former Australian professional basketball player Peter Carey, has established itself as a premier sports apparel and equipment provider since its inception. The company has a rich history, with Carey’s passion for basketball driving its success. Having played in top leagues, Carey understands the needs of athletes, making C2C Sport a trusted name among sports enthusiasts.

C2C Sport offers a wide range of products catering to basketball lovers. From customizable jerseys and uniforms to high-quality basketballs and training gear, they provide top-notch equipment and apparel. Their commitment to quality and innovation has made them a favourite among athletes, teams, and fans alike. With a deep understanding of the sport’s demands, C2C Sport ensures that basketball enthusiasts can perform at their best while looking their best. Their dedication to basketball and sportswear excellence sets them apart in the industry.

Coast 2 Coast Bestselling Basketball Products

• Basketball Singlet – Core Reversible: $59
• Black & Gold Dream Basketball Singlet: $39
• Full Length Plain Tights: $89

Highlights of the Coast 2 Coast Affiliate Program

• 5% sales commission on referred sales of uniforms and kits (Australian Affiliates)
• Discount codes for your audience
• Applicant must be an active member of any sports club or association
• Marketing creatives, links, and promotional assets
• Customisable branding templates
• Non-Australian affiliates can also apply but the terms and conditions are different depending on the applicant’s region

URL: Coast 2 Coast Affiliate Program

Commission: 5%

Cookie Duration: Not Disclosed

Payment Term: Quarterly Payouts via PayPal or Bank Transfer

2. NBA Store

The NBA Store (store.nba.com) is the official online retail destination for the National Basketball Association (NBA). It serves as a one-stop shop for basketball enthusiasts worldwide, offering a vast array of officially licensed NBA merchandise and apparel. Fans can find a wide selection of team jerseys, clothing, hats, and collectibles, representing all 30 NBA teams.

The store also offers exclusive NBA-themed products, including player memorabilia and accessories. Whether you’re looking to support your favourite team or celebrate your basketball heroes, the NBA Store offers a comprehensive and authentic collection of NBA-related products, making it a go-to destination for fans of the sport.

NBA Store Highlighted Products

• Men’s Fast Break Jersey – Miami Heat – Red Branded (Statement Edition): $99.99
• Michell & Ness Swingman Jersey – Autographed – 1999 Toronto Raptors: $399.99
• Reebok 22 Size Blue/White Sneaker – Autographed: $899.99

Highlights of the NBA Store Affiliate Program

• 8% sales commission
• 7 days cookie life | Last click credit policy
• High-ticket collectibles are possibly the most attractive SKUs for affiliates to promote
• Industry-leading tracking platform, transparent reporting via personal dashboard, and hassle-free payouts
• Integrated with Impact Radius
• User-friendly affiliate tools
• Dedicated affiliate support team

URL: NBA Store Affiliate Program | Signup via Impact Radius

Commission: 8%

Cookie Duration: 7 Days | Last Click Credit Policy

Payment Term: Monthly Payouts Managed by Impact Radius

3. Wilson

Wilson, a legendary name in the world of sports, is a renowned brand that has been at the forefront of sporting excellence since its establishment. Founded in 1913, Wilson is a leader in manufacturing sports equipment, particularly known for its exceptional tennis, basketball, and golf products.

With a rich history of innovation, countless athletes have trusted Wilson’s gear to achieve their best performance. Whether you’re a professional athlete or a weekend warrior, Wilson offers a wide range of high-quality products, including tennis rackets, basketballs, golf clubs, and more, designed to elevate your game. Discover the winning legacy of Wilson and gear up for your sporting journey.

Wilson Bestselling Basketball Products

• NXT Official Game Basketball – NCCA EVO – Customisable: $99.95
• Pro Training Guard Extender – NBA & WNBA: $69.95
• Backpack NBA Authentic: $59.95

Highlights of the Wilson Affiliate Program

• 8% sales commission
• 30 days cookie life | Last click credit policy
• Industry-leading tracking software, personal reporting dashboard, timely and transparent performance statistics, and hassle-free payouts
• Credible affiliate partner network – Impact Radius
• Affiliate-exclusive monthly newsletters with updates about upcoming sales opportunities, special bonuses, and working marketing strategies
• Performance-based commission incentives
• Dedicated affiliate program manager

URL: Wilson Affiliate Program | Signup via Impact Radius

Commission: 8%

Cookie Duration: 30 Days | Last Click Credit Policy

Payment Term: Monthly Payouts Managed by Impact Radius

4. JUMPUSA.com

JUMPUSA.com, founded by John Kim in 1991, encourages individuals to break through their boundaries and unlock their full potential. With a mission to empower people in their journey towards improved health and fitness, JUMPUSA.com offers a wide range of cutting-edge, affordable, and user-friendly products. These products are complemented by a wealth of information, advice, and guidance to help users develop and execute effective fitness plans.

From innovative baseball pitching machines to plyometric jump training shoes, JUMPUSA.com has evolved into a go-to destination for both professional athletes and health-conscious individuals.

JUMPUSA.com Bestselling Basketball Products

• Tossback Rebounder – Goalrilla G Trainer: $999.95
• Training Basketball – Heavyball: $39.95
• Stepover Dummy Trainer – 8” Goalrilla: $149.95

Highlights of the JUMPUSA.com Affiliate Program

• 15% sales commission
• Engaging banners and access to the images of individual products
• Easy-to-use text codes and links
• Dedicated affiliate support team

URL: JUMPUSA.com Affiliate Program

Commission: 15%

Cookie Duration: Not Disclosed

Payment Term: Quarterly Payouts via PayPal

5. OnlineSports.com

Renowned for its longevity and user-friendly interface, Onlinesports.com has earned accolades for seamlessly connecting sports product suppliers with buyers. Thousands of individuals rely on Onlinesports.com daily for sports product information, to find sports companies, to explore career opportunities in the sports and recreation industries, and to purchase products online.

What sets Onlinesports.com apart is its unique approach, allowing users to customise their product viewing experience. Whether you prefer browsing by department, supplier, or sport, or using the convenient search tool, Onlinesports.com offers flexibility. And if you can’t find what you need, their extensive network enables them to source even the most specialised sports items.

OnlineSports.com Bestselling Basketball Products

• Breakaway Basketball Goal – Scholastic – Gared 6600 Rear Mount Included: $399.95
• X-Large Basketball Jump Soles: $194.95
• Backboard Perimeter Kit – Basketball LED Light System: $2,641.33

Highlights of the OnlineSports.com Affiliate Program

• 10% to 14% sales commission
• 60 days cookie life
• Over 100k SKUs and access to the product data feed
• $100 Average Order Value (AOV)
• Auto-deposit enabled
• Dedicated affiliate management team (Snow Consulting)
• Industry-leading partner affiliate network (ShareASale Merchant ID: 13681)
• Credible tracking, real-time reporting, and hassle-free payouts

URL: OnlineSports.com Affiliate Program | Signup via ShareASale

Commission: 10% to 14%

Cookie Duration: 60 Days

Payment Term: Monthly Payouts Managed by ShareASale

6. Pro:Direct Sport

Operating since 1998 as a family business, Pro:Direct Sport is a promising online retailer of sports products covering soccer, basketball, cricket, and more. Catering to a wide range of sports enthusiasts, the platform offers an extensive selection of sports apparel, footwear, equipment, and accessories.

For basketball lovers, Pro:Direct Sport provides a specialised collection of basketball gear, including jerseys, shoes, basketballs, and training equipment from top brands. With a reputation for quality and a commitment to delivering the latest sports innovations, Pro:Direct Sport has become a trusted destination for athletes, offering a seamless online shopping experience that caters to the diverse needs of sports enthusiasts.

Pro:Direct Sport Bestselling Basketball Products

• Pro Mini Hoop – NBA Team Forge (Wilson): £68
• All Court 8P – Nike Everyday – Size 7: £68
• Jordan Stadium 90 – Womens: £130

Highlights of the Pro:Direct Sport Affiliate Program

• 3% sales commission
• 1 day cookie duration
• Credible tracking, transparent reporting, and hassle-free payouts
• Industry-leading partner affiliate network (AWIN Merchant ID: 6667)
• A considerable inventory of promising SKUs from popular brands including Nike, Wilson, PUMA, and Adidas
• Cross-device tracking and mobile-optimised website
• Dedicated affiliate support team

URL: Pro:Direct Sport Affiliate Program

Commission: 3%

Cookie Duration: 1 Day

Payment Term: Monthly Payouts Managed by AWIN | 28 Days Locking Period

7. Decathlon

Decathlon.ca, part of the renowned Decathlon Group, brings the spirit of sports and accessibility to Canada. Since its inception in 1976 in France, Decathlon has been a family-run company committed to designing, manufacturing, and distributing high-quality sports and activity products. This approach enables them to maintain control over both quality and pricing, all while prioritizing customer satisfaction.

With a global team of over 100,000 passionate teammates, Decathlon strives to make sports accessible to everyone, offering expert advice and creating welcoming in-store experiences. At the core of their mission is putting customers first, offering innovative products that resonate with sports enthusiasts and making sports accessible to the many.

Decathlon Bestselling Basketball Products

• Tarmark F500 Basketball Wall Attachment: $60
• Tarmark B700 Pro Basketball Hoop 7 Heights: $500
• Tarmark B900 Box Basketball Hoop – Folding with Wheels: $1200

Highlights of the Decathlon Affiliate Program

• 3% base sales commission
• 30 days cookie life | Last click credit policy
• Access to the promotional content, text links, banners, and product feeds are available
• Performance-based commission incentive – up to 10%
• Large inventory of over 5,000 products to promote
• Dedicated affiliate support team is available for any queries
• Must have a website to apply for the affiliate program
• User-friendly dashboard
• Third-party tracking, timely reporting, and hassle-free payouts (integrated with Impact Radius)

URL: Decathlon Affiliate Program | Sign Up Via Impact Radius

Commission: 3%

Cookie Duration: 30 Days | Last Click Credit Policy

Payment Term: Monthly Payouts | Managed by Impact Radius | 2 Months Locking Period

8. Paragon Sports

Paragon Sports is a premier sports and outdoor lifestyle retailer that has been a trusted destination for athletes and adventurers since its establishment. With a rich history dating back to 1908, Paragon Sports is a New York City icon.

Paragon Sports sells a variety of high-quality sporting goods, apparel, and equipment for a multitude of sports and outdoor activities. From hiking and cycling to tennis and team sports, Paragon Sports caters to a diverse range of enthusiasts. Their commitment to quality, extensive product selection, and knowledgeable staff make them a go-to destination for those seeking top-notch gear to fuel their passion for sports and the outdoors.

Paragon Sports Bestselling Basketball Products

• Wilson Basketball – Evolution Game: $79.99
• Nike Ball Pump – Hyperspeed: $21.99
• Nike D 11 Baby Team Hustle: $34.99
• Nike Icon Jersey – James Lakers for Men: $120
• Nike 4 Asw Zoom Freak for Men: $135

Highlights of the Paragon Sports Affiliate Program

• Up to 8% sales commission
• 7 days cookie duration
• Dedicated affiliate support team
• $170 Average Order Value (AOV)
• Customisable banners
• Integrated with Pepperjam
• Third-party tracking and transparent reporting

URL: Paragon Sports Affiliate Program 

Commission: Up To 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payouts Managed by Pepperjam

9. Fanatics

Fanatics is a leading online retailer of sports merchandise and fan gear. With a vast selection of officially licensed products, Fanatics caters to sports fans of all types. Whether you’re a devoted follower of the NFL, NBA, MLB, NHL, or collegiate sports, the website offers a comprehensive range of team apparel, jerseys, memorabilia, and accessories.

Fanatics is renowned for its commitment to quality and authenticity, ensuring that fans can support their favourite teams and players with confidence. The platform also provides an easy and secure online shopping experience, making it a go-to destination for sports enthusiasts seeking to showcase their team spirit.

Fanatics Bestselling Basketball Products

• Wilson Indoor, Outdoor Basketball – NBA Authentic Series: $49.99
• Wilson NBA Basketball – Denver Nuggets Team Alliance: $34.99
• Fanatics Authentic Autographed 2023 Wilson NBA Series Basketball – Victor Wembanyama: $599.99

Highlights of the Fanatics Affiliate Program

• 8% standard sales commission
• 15% commission on referred sales of selective products
• 7 days cookie life | Last click credit policy
• High-ticket collectibles are possibly the most attractive SKUs for affiliates to promote
• Industry-leading tracking platform, transparent reporting via personal dashboard, and hassle-free payouts
• Integrated with Impact Radius
• User-friendly affiliate tools
• Dedicated affiliate support team

URL: Fanatics Affiliate Program

Commission: 8% (Standard) | 15% (Selective Products)

Cookie Duration: 7 Days | Last Click Credit Policy

Payment Term: Monthly Payouts Managed by Impact Radius

10. Leather Head Sports

Leather Head Sports is a premier destination for sports enthusiasts and collectors of vintage and retro sports memorabilia. Specialising in recreating iconic sports equipment and apparel from bygone eras, Leatherhead Sports offers a unique and nostalgic experience for fans.

From vintage leather football helmets to classic basketballs, their products are meticulously crafted to capture the essence of sports history. Whether you’re a sports aficionado looking for authentic, throwback gear or a collector seeking to own a piece of sporting heritage, Leatherhead Sports delivers a wide range of high-quality, retro-inspired items that pay homage to the rich traditions of sports.

Leather Head Sports Basketball Pricing

Currently, they have 13 leather basketball designs priced from $165 to $250 each.

• Naismith Mini: $165
• Naismith Black & Tan: $250
• Naismith Onyx: $250

Highlights of the Leather Head Sports Affiliate Program

• 10% sales commission
• 60 days cookie duration
• Hard-to-resist, unique and rare products in vintage and historically appealing designs
• $150 Average Order Value (AOV)
• Product customisation contributes to higher conversion rates
• Professionally designed banners
• Dedicated affiliate manager
• Industry-leading tracking software, transparent and timely reporting, and hassle-free payouts
• Integrated with ShareASale (Merchant ID: 72227)

URL: Leather Head Sports Affiliate Program

Commission: 10%

Cookie Duration: 60 Days

Payment Term: Monthly Payouts Managed by ShareASale

11. Onsport.com.au

Onsport.com.au, headquartered in Sydney, Australia, stands as the premier online sports store in the country. With a commitment to providing an extensive range of sports and fitness products, Onsport.com.au caters to the diverse needs of Australian sports and fitness enthusiasts. Their comprehensive online store offers a wide selection of men’s and women’s sportswear, activewear, gym equipment, running shoes, swimwear, nutrition, and much more.

Onsport stocks genuine and authentic merchandise from top Australian brands like 2XU Compression, NIKE, Lorna Jane, and more. Offering free shipping and returns on orders over $99, Onsport.com.au ensures a convenient and customer-centric shopping experience.

Onsport Bestselling Basketball Products

• 8P Jordan Legacy 2.0 – Nike Basketball: $49
• SKLZ Pro 7Ft Mini Hoop System: $249
• Shooting Spots – Spalding: $29

Highlights of the Onsport.com.au Affiliate Program

• 8% sales commission
• 7 days cookie attribution period
• Variety of coupons are available
• Professionally designed banners
• Access to the product data feed
• Mobile-optimised website
• Clickless tracking
• Worldwide shipping
• All promotion methods are accepted
• Industry-leading partner network with credible tracking, transparent reporting, user-friendly dashboard, and hassle-free payouts (integrated with Commission Factory)

URL: Onsport Affiliate Program

Commission: 8%

Cookie Duration: 7 Days

Payment Term: Monthly Payouts Managed by Commission Factory | 60 Days Validation Period

12. Sportinc.co.za

Sport Inc. is a premier online sports retailer based in South Africa. With a wide range of sports equipment, apparel, and accessories, Sport Inc. caters to the diverse needs of sports enthusiasts and athletes.

Whether you’re a professional athlete or a weekend warrior, their platform offers top-quality products to enhance your performance and enjoyment of various sports. Sport Inc. is dedicated to providing customers with access to the best sporting goods and gear, making it a trusted destination for all things sports-related in South Africa.

Sport Inc. Bestselling Basketball Products

• Basketball Pole with Spring – Mitzuma: $447
• Electric Ball Pump – Mitzuma: $81
• Premium Basketball Carrier – Mitzuma: $19

Highlights of the Sport Inc Affiliate Program 

• 10% sales commission 
• Deeplinks for direct linking to specific product pages 
• Affiliate toolbar – links to Twitter and Facebook
• Monthly payouts via PayPal only 
• Third-party tracking
• Credible partner affiliate network – Integrated with GoAffPro
• Timely reports about payment history, link type, trends, orders, ID summary, and earnings

URL: Sport Inc Affiliate Program

Commission: 10% 

Cookie Duration: Not Disclosed 

Payment Term: Monthly via PayPal Only | GoAffPro Handles Commission Payments

13. INTERSPORT Australia

INTERSPORT Australia is a proud member of the world’s largest sporting retail family, with a remarkable global presence. Since its establishment in 2014 with just 37 stores, it has rapidly multiplied to over 75 locations, all of which are deeply rooted in their communities.

INTERSPORT offers a vast selection of premium training gear, clothing, and equipment from renowned brands such as NIKE, ASICS, adidas, and more. With a commitment to serving every Australian sport, they ensure that all your sporting and outdoor needs are met, making them a go-to destination for sports enthusiasts nationwide.

INTERSPORT Bestselling Basketball Products

• Spalding Portable Basketball System – 60-inch Acrylic Screw Jack Lift: $1,299
• Spalding Advanced Basketball TF-750: $109
• Wilson Eco Basketball – NBA Forge Plus: $69.99

Highlights of the INTERSPORT Australia Affiliate Program

• 5% sales commission 
• 30 days cookie duration
• Banners and marketing creatives available 
• Custom marketing collaborations upon request
• Mobile-optimised website
• Clickless tracking
• $140 average order value
• Regular promotions 
• Timely product updates and access to the data feed 
• Australia’s leading partner affiliate network – Commission Factory
• Credible tracking, timely reporting, dedicated affiliate dashboard, and hassle-free payment processing

URL: INTERSPORT Australia Affiliate Program

Commission: 5%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts | 30-Day Validation Period | Commission Factory Handles Payments

14. Press Pass Collectibles

Press Pass Collectibles is your trusted source for authentic in-person autographs. With every autograph purchase, they provide a lifetime Certificate of Authenticity, offering you peace of mind and assurance.

Their selection features memorabilia authenticated by renowned industry leaders such as Beckett Authentication Services (BAS), PSA/DNA, JSA, Steiner Sports, Upper Deck, Mounted Memories, and Tri-Star Productions. Each item comes with a COA and a hologram for added authenticity. You have the freedom to choose your preferred vendor, all of whom are highly reputable, ensuring your collectibles are genuine and backed by a 100% guarantee.

Press Pass Collectibles Basketball Memorabilia Average Pricing

• Autographed Basketballs: $149.99
• Autographed Jerseys: $139.99 to $294.99
• Framed Autographed Jerseys: $429.99 to $549.99

Highlights of the Press Pass Collectibles Affiliate Program

• Over 21k products to promote
• High-ticket products selling at up to $30k
• $270 Average Order Value (AOV)
• Access to the complete product data feed
• Library of engaging creatives
• Third-party tracking, timely reporting, dedicated affiliate dashboard, and hassle-free payouts

URL: Press Pass Collectibles Affiliate Program

Commission: Not Disclosed

Cookie Duration: Not Disclosed

Payment Term: Not Disclosed

Earning Big As An Affiliate In The Basketball Niche

As you can likely see after browsing the list of basketball affiliate programs above, there is great potential to earn a huge amount of money in this niche as an affiliate.

In fact, this one niche alone could make you rich. 🤑

Of course, though, striking it big (and potentially becoming an affiliate marketing millionaire) involves knowing how to generate traffic.

After all, you need people to click on your affiliate links & buy the things you’re promoting if you want to make money.

And you need lots of people doing that if you want to make big money.

But how, exactly, do you make that happen?

Well, that’s where our free training will help you out.

In our free affiliate marketing training course, we uncover step-by-step how you can generate truckloads of traffic & commissions for any niche, including the basketball niche.

So if you haven’t already done so, I highly recommend signing up for our free training before you leave.

But overall, I hope that you found this list of basketball affiliate programs helpful & I hope that you were able to find an affiliate program to suit your needs.

If you happen to have any further questions or comments, don’t hesitate to leave them below.