There are plenty of good ways to earn money as an affiliate within the alcohol industry, whether it be through promoting craft beers, wines, alcohol delivery services or more.
And to help you do exactly that, we’ve listed the best alcohol affiliate programs right here on this page.
Plus, we’ve also provided details about each individual program so that you can easily compare & find the affiliate program that’s best for you.
So let’s dive in & get to it.
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Best Alcohol Affiliate Programs
The affiliate programs on this page are listed in the following order:
- Drizly
- WineExpress.com
- BroBasket
- The Whisky Barrel
- BarProducts.com
- Flaviar
- Craft Beer Club
- Zachy
- Hom Wet Bar
- California Wine Club
- Plonk Wine Club
- Cellars Win Club
- Wine Enthusiast
- LIQUORexam.com
- Firstleaf
- Winebasket.com
- 8Wines
- Beer Drop
- Liquorama
- In Good Taste
1. Drizly
Launched in 2012 by Nick Rellas and Justin Robinson, Drizly grew quickly to serve over 100 markets nationwide. It is North America’s largest online alcohol marketplace, partnering with thousands of retailers across more than 1,400 cities to enhance customers’ experiences. Drizly offers a vast selection of alcohol products, including beer, wine, spirits and mixers.
Highlights of the Drizly Affiliate Program
- 3% sales commission (non-recurring)
- 30 days referral window (cookie life)
- $70 Average Order Size
- Seasonal promotions
- Access to marketing tools, products, and resources
- Dedicated Affiliate Manager
- Third-party performance tracking and reporting dashboard
- Integrated with Impact Radius
Commission: 3% (Non-Recurring)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts
2. WineExpress.com
WineExpress, a premier online wine retailer, has been serving wine lovers across the United States for many years. It is the sole wine retailer for The Wine Enthusiast website and catalogue, which has been providing top-notch wine storage options for the past 40 years.
WineExpress has a large selection of wines, from well-known varietals to uncommon and hard-to-find wines, all expertly chosen by their staff of sommeliers. Whether you’re a novice wine drinker or a seasoned connoisseur, WineExpress has something for everyone.
Highlights of the WineExpress Affiliate Program
- 6% sales commission
- 30 days referral window (cookie duration)
- Monthly payouts
- Dedicated affiliate manager and support team
- Performance-based incentives
- Access to marketing creatives, promotional assets, text links, banners, and product page links
- Third-party reporting dashboard
- VIP commissions for top performers
- Integrated with Impact Radius
URL: WineExpress Affiliate Program
Commission: 6%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts
3. BroBaskets
BroBasket is an online retailer of curated gift baskets designed specifically for men. Launched in 2014, the idea of BroBasket was triggered after the founders realised that most gift baskets are targeted toward women, leaving men with limited options. They set out to create a line of gift baskets that men would love, filled with their favourite snacks, drinks, and accessories.
Popular Gift Options
- Snack Baskets
- Engraved Bottles
- Spirit Baskets
- Rare Spirit Bottles
- Limited Edition Gift Sets
- Care Packages
You can also customise these gifts as per your preferences by replacing or adding different products such as cigar cases, glasses, bottles, flasks, and coasters.
Highlights of the BroBaskets Affiliate Program
- 12% sales commission (Content Creators)
- 10% sales commission (Loyalty Websites)
- 8% sales commission (Coupon Sites)
- 30 days referral window (cookie duration)
- $150 Average Order Value
- Monthly Payouts via PayPal
- Third-party reporting and tracking
- Dedicated affiliate support team
- ShareASale affiliate network partner
URL: BroBaskets Affiliate Program | Signup via ShareASale
Commission: 12%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts via PayPal
4. The Whisky Barrel
The Whisky Barrel is a leading online whisky shop that sources rare and fine scotch from renowned bottlers and distillers across the globe. Currently, the platform hosts more than 1,000 whiskies in addition to a compelling stock of spirits, rums, and Scottish gins.
As a Scotland-based company, The Whisky Barrel has a unique advantage in accessing new whiskies, gins, and spirits released into the market, which it promptly ships to customers in over 50 countries.
The Whisky Barrel Offers:
- Around 100 Scottish distillers produce single malt and blended Scotch whisky.
- Japanese whisky is a specialist of one particular merchant.
- Spirits are imported from Sweden, India, and the USA.
- A large selection of fine single-barrel rums.
- Scottish craft gins are available.
Highlights of The Whisky Barrel Affiliate Program
- 5% sales commission
- 30 days referral window (cookie attribution period)
- Transparent and reliable third-party performance tracking via an easy-to-use reporting dashboard
- Dedicated Affiliate support team
- Access to marketing creatives and promotional assets
- Integrated with AWIN
URL: The Whisky Barrel Affiliate Program
Commission: 5%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts
5. BarProducts.com
BarProducts is an online store specializing in selling various products related to bars. BarProducts has been in business since 1995 and has become a well-known name in the bar industry. Over the years, the company has expanded its product range and now offers more than 10,000 items for customers to choose from.
BarProducts offers a variety of important accessories for your home bar, including liquor shelves, corkscrews, LED lighting, and bottle openers. It also offers a selection of beer gifts, including bottle and can coolers, coasters, and drinking games.
Highlights of the BarProducts Affiliate Program
- 5% sale commission
- 3 days referral window (cookie duration)
- Monthly Payouts via PayPal
- Ideal for Social Media influencers and content creators
- Dedicated affiliate support team
- Affiliate portal for transparent reporting and performance tracking
URL: BarProducts Affiliate Program
Commission: 5%
Cookie Duration: 3 Days
Payment Term: Monthly Payouts via PayPal
6. Flaviar
Flaviar is a Spirits Club launched in 2012 with a mission to help people discover new and better drinks more often. With the club membership, you can get premium and carefully curated liquors delivered to your doorstep. They describe themselves as a group of spirits enthusiasts who draw inspiration from culture, rich history, and the art of distillation.
Flaviar’s online shopping service offers a variety of 37 types of spirits, including obscure drinks like absinthe, grappa, and mezcal, catering to the preferences of their diverse audience. Flaviar offers its members the option to choose from an extensive collection of exciting and unusual spirits, including both sample boxes and full-sized bottles. These drinks are included in quarterly or custom deliveries that are shipped directly to the member’s doorstep.
Highlights of the Flaviar Affiliate Program
- $15 to $50 for each referred gift membership | Up to $65 for each referred self-bought membership (it is up to 50% of the membership fee)
- 30 days referral window (cookie duration)
- Third-party reporting dashboard with transparent tracking
- Dedicated affiliate manager and support team
- Integrated with Impact Radius
- Monthly payouts on the 15th
URL: Flaviar Affiliate Program
Commission: $15 to $65 (Depending on Membership Type)
Cookie Duration: 30 Days
Payment Term: Monthly Payouts through Impact Radius
7. Craft Beer Club
Craft Beer Club is a monthly club that offers beer drinkers a wide selection of American craft brews. The club is launched with the mission of bringing together independent craft brewers and beer enthusiasts from around the country. It has a vast catalogue of beers sourced from independent brewers using traditional brewing techniques and ingredients.
Members of the Craft Beer Club receive from 12 to 24 bottles a month from four different beer styles tailored to their preferences. They have the flexibility to choose their delivery frequency, whether monthly, every other month, or once per quarter. The club’s selection of beers changes each month, allowing members to try new and exciting brews regularly.
In addition to its monthly club, Craft Beer Club also operates an online store where customers can purchase individual bottles and packs of craft beer. The store features a wide range of American craft beers, including IPAs, stouts, pilsners, and more.
Highlights of the Craft Beer Club Affiliate Program
- 5% sales commission
- 7 days referral window (cookie duration)
- $190 Average Order Value
- 7% conversion rate (managed by eAccountable for optimal conversion)
- Dedicated affiliate support team
- Reliable third-party reporting dashboard
- Integrated with Pepperjam and ShareASale
URL: Craft Beer Club Affiliate Program | Signup via Pepperjam | Signup via ShareASale
Commission: 5%
Cookie Duration: 7 Days
Payment Term: Monthly Payouts (Paid through ShareASale / Pepperjam)
8. Zachys
Zachy Zacharia launched Zachys Wine & Liquor in 1944, and later his son, Don Zacharia, purchased it in 1961. Four generations of the Zacharia family have since expanded the business from a local retail shop in Scarsdale, New York, to a global market leader. Exceptional customer service and an impressive collection of rare and highly sought-after wines and spirits are the reasons behind Zachys’ success story.
Zachys offers a wide range of products through its traditional retail stores, e-commerce platform, and auction and storage businesses. The company prides itself on being a pioneer in the industry, having been the first US retailer to sell Bordeaux Futures and to launch a retail website.
Highlights of the Zachys Affiliate Program
- $5 to $150 per sale
- 30 days referral window (cookie duration)
- $440 Average Order Value
- Transparent reporting dashboard
- Monthly performance-based incentives
- Dedicated affiliate manager
Commission: $5 to $150
Cookie Duration: 30 Days
Payment Term: Not Disclosed
9. Home Wet Bar
HomeWetBar.com is a company that has been dedicated to providing personalised gifts for beer, wine, and spirit enthusiasts since 2004. Their range of customised gift products includes glassware, barware, signs, and decor that are perfect for special occasions or for those who are looking to redecorate their homes or build a home wet bar.
Their products are designed to be unique and memorable, with custom engravings and designs that make them truly one-of-a-kind.
Highlights of the Home Wet Bar Affiliate Program
- 10% sales commission
- 15 days referral window (cookie life)
- Responsive affiliate support team and dedicated affiliate manager
- Transparent and reliable third-party tracking with access to the reporting dashboard
- Performance-based bonuses
- Regularly updated product data feed
- Access to text links and banners
- $50 Average Sale Order
- Integrated with ShareASale
URL: Home Wet Bar Affiliate Program | Signup via ShareASale
Commission: 10%
Cookie Duration: 15 Days
Payment Term: Monthly Payouts
10. California Wine Club
California Wine Club is a wine club that provides access to small-batch wines from California’s top artisan wineries. Bruce and Pam Boring launched it in 1990, they have a passion for discovering and sharing exceptional California wines with others.
The club offers subscription-based memberships starting at $43.45 per quarter or every other month, which include carefully selected wines highly rated by experts in the industry. Members receive a guide called Uncorked, providing detailed tasting notes, pairing notes, and personal stories from the wineries.
Highlights of the California Wine Club Affiliate Program
- 15% sales commission
- $2 2nd-Tier commission
- 90 days referral window (cookie life)
- Third-party tracking and access to reporting dashboard
- Advanced conversion lines (attribution rules) enabled
- Opportunity to get free products for reviews
- Performance-based bonuses
- Integrated with ShareASale Affiliate Network
- Among the top 100 brands on ShareASale (top 10 during holidays)
- Dedicated affiliate manager and support team
- Variety of Promotional Incentives i.e., banners, texts, and links
- Product data feed updated every day
- Monthly promotions exclusively for affiliates
URL: California Wine Club Affiliate Program | Signup via ShareASale
Commission: 15%
Cookie Duration: 90 Days
Payment Term: Monthly Payouts through ShareASale
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11. Plonk Wine Club
Etty Klein – renowned wine and cuisine expert who holds certifications from both the American Sommelier Association and the prestigious Wine & Spirit Education Trust (WSET) – is the founder of Plonk Wine Club. The club sends out shipments of 4, 6, or 12 worldwide organic, biodynamic, limited-production wines every month from the best small wineries in the world.
A variety of monthly clubs are available from The Plonk Wine Club, including Mixed Wine, Red Wine, and White Wine Clubs. The club caters to persons looking for unusual gifts for weddings, corporate clients and workers, Christmas and anniversaries, as well as food and wine enthusiasts, urban professionals, millennials, and these groups. Several newspapers and websites have written about the club, such as Forbes.com, DETAILS, and Food Republic.
Highlights of the Plonk Wine Club Affiliate Program
- 15% sales commission (referred subscriptions)
- 10% sales commission (non-subscription orders)
- 30 days referral window (cookie life)
- $150 Average Order Value
- Integrated with ShareASale – a credible affiliate network
- Transparent tracking and access to reporting dashboard
- Dedicated and experienced affiliate manager
URL: Plonk Wine Club Affiliate Program | Signup via ShareASale
Commission: 10% to 15%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts
12. Cellars Wine Club
Cellars Wine Club has been offering wine enthusiasts access to premium wines for over 25 years. In 1999 David and Linda Dufenhorst launched the club.
Cellars Wine Club offers a range of different clubs to choose from, including the Premier Club, the West Coast Club, the International Club, and the Pacific Northwest Club. Each club offers a unique selection of wines from different regions and vineyards, with different frequency and price options.
Members can also customise their shipments to include their favourite wines or discover new ones. Club also offers a range of wine-related gifts and accessories, as well as a wine shop where customers can purchase individual bottles of wine.
Highlights of the Cellars Wine Club Affiliate Program
- 10% sales commission
- 90 days referral window (cookie life)
- 4.7% conversion rate
- $192 Average Order Value
- Daily commission payouts
- Periodic promotions and performance-based bonuses
- Marketing creatives and promotional assets
- Dedicated affiliate manager
- Support with campaign strategies for individual affiliates
- Trusted merchant on ShareASale since 2005
- Transparent tracking with access to the reporting dashboard
URL: Cellars Wine Club Affiliate Program
Commission: 10%
Cookie Duration: 90 Days
Payment Term: Daily Payouts
13. Wine Enthusiast
Established in 1979, Wine Enthusiast is a renowned company that ranks among the world’s top providers and sellers of wine products, storage solutions, and accessories. It started as a small retail store with a newsletter and has grown big over the last four decades.
The platform offers an extensive range of products, including wine coolers, glassware, furniture, wine gifts, and thousands of other accessories that cater to the needs of wine businesses and customers alike.
Highlights of the Wine Enthusiast Affiliate Program
- 3% sales commission
- 30 Days referral window (cookie life)
- $150 Average Order Value
- Hosted on Commission Junction
- Transparent third-party tracking with access to the reporting dashboard
- Responsive and experienced affiliate support team
URL: Wine Enthusiast Affiliate Program
Commission: 3%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts
14. LIQUORexam.com
LIQUORexam is an online platform providing comprehensive training courses to individuals, business owners, and entrepreneurs interested in starting an alcohol business in the United States. Their courses are designed to teach people how to navigate the complex legal requirements of selling alcohol while also providing valuable insights into how to run a profitable and responsible business.
Starting at just $5.95, LIQUORexam’s courses cover everything from state-specific regulations to national laws governing the sale of alcohol. After completing the course, individuals must pass a simple exam to receive certification, which is recognized by state and federal authorities.
Highlights of the LIQUORexam.com Affiliate Program
- 25% sales commission
- Monthly Payouts via PayPal
- Simple application process; approval within just 24 hours
- User-friendly affiliate dashboard
- Transparent reporting and performance tracking
- One-click login for major training providers that give your business customers easy access to all courses
URL: LIQUORexam.com Affiliate Program
Commission: 25%
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts via PayPal
15. Firstleaf
Firstleaf is a wine subscription startup located in Napa Valley, California. It delivers a carefully curated selection of wines. The platform is acknowledged for its outstanding performance in the wine industry, earning the title of ‘Wine Company of the Year’ at the 2021 Winemaker Challenge International Wine Competition.
Firstleaf offers a variety of wine products through its subscription-based service. Their curated wine selection includes a range of red, white, and rosé wines from different regions and grape varieties. Customers can choose between curated boxes or create custom wine boxes based on their personal preferences. Firstleaf also provides educational resources to its customers, including tasting notes, food pairing suggestions, and information on the winemaking process.
Highlights of the Firstleaf Affiliate Program
- $25 for each referred subscription
- 14 days referral window (cookie duration)
- Hosted on Commission Junction affiliate network
- Third-party tracking and access to reporting dashboard
- Award-winning brand
URL: Firstleaf Affiliate Program
Commission: $25
Cookie Duration: 14 Days
Payment Term: Monthly Payouts via Commission Junction
16. Winebasket.com
Winebasket.com is a business that specialises in making exquisite gift baskets for any occasion that are packed with a selection of wine, fresh fruit, and gourmet nibbles. Their gift baskets include kosher, charcuterie, boxes, towers, wine and cheese, and sugar-free.
Popular Among Customers
- Cabernet
- Merlot
- Pinot Grigio
- Zinfandel
- Sauv Blanc
- Chianti
- Chardonnay
- Moscato
- Pinot Noir
The concierge-style customer support staff at Winebasket.com is knowledgeable, competent, and welcoming. They offer a wide variety of business presents, and their in-house basket designers can make special arrangements for large orders. Winebasket.com also gives customers the choice to customise gift baskets with a special ribbon inscription that includes the company logo.
Highlights Winebasket.com Affiliate Program
- 7% sales commission
- 45 days referral window (cookie life)
- Monthly payouts
- Responsive affiliate support team
- Reliable third-party tracking with access to the reporting dashboard
- Integrated with Commission Junction
URL: Winebasket.com Affiliate Program
Commission: 7%
Cookie Duration: 45 Days
Payment Term: Monthly Payouts
17. 8Wines
8Wines specialises in sourcing unique wine styles and flavours from around the world. Instead of stocking every variety on the market, they offer a carefully curated collection that has something for everyone. Their extensive selection includes hard-to-find wines such as Napa Valley Cabernets and Syrahs from the Judean Hills, as well as premium US wines, a unique New World selection, and Italian wines at competitive prices.
The company started when the owners began sourcing delicious wines for family and friends, never expecting their venture to become a successful international business. Today, they deliver their hand-picked selection all over Europe and have been awarded gold medals from Wine-Searcher for five consecutive years for their exceptional wine selection.
Highlights of the 8Wines Affiliate Program
- Competitive commissions
- 90 days referral window (cookie life)
- High Average Order Value
- Automatic payments credited to your PayPal or bank account
- Regular promotional opportunities and exclusive deals
- Dedicated affiliate manager
Commission: Not Disclosed
Cookie Duration: 90 Days
Payment Term: Monthly Payouts via PayPal or Bank Transfer
18. Beer Drop
Beer Drop was launched in 2020 by a group of friends who shared a love for beer with a desire to support independent breweries. The company has quickly grown to become one of the UK’s leading beer subscription services.
Beer Drop is a UK-based company that offers a wide range of craft beers from some of the world’s most exciting breweries. We also offer a wide range of gift options, including gift subscriptions, gift boxes, and personalized gift messages, making it easy to share the joy of great beer with your loved ones.
Highlights of the Beer Drop Affiliate Program
- 10 % sales commission
- Hosted on ShareASale affiliate network
- Reliable real-time performance tracking with access to the reporting dashboard
- Seasonal Promotions
- Bonuses and performance-based incentives for all
- Dedicated Affiliate Manager
URL: Beer Drop Affiliate Program
Commission: 10%
Cookie Duration: Not Disclosed
Payment Term: Monthly Payouts
19. Liquorama
Liquorama has been proudly serving customers the finest wines and spirits since 1978. Their family-owned and operated store is located in Southern California and offers an extensive collection of beer, wine, and spirits. Their vast selection includes rare and vintage wines, as well as domestic and imported beers. In addition, their premium liquor aisles showcase an array of spirits from around the world.
Liquorama offers a convenient way for customers to browse our extensive selection and shop online. They strive to maintain our reputation as a trusted source of premium wines and spirits by continuously updating the inventory to meet the evolving tastes of our customers.
Highlights of the Liquorama Affiliate Program
- 5% sales commission
- 90 days referral window (cookie life)
- $275 Average Order Value
- Hosted on ShareASale affiliate network
- Transparent third-party tracking with access to the reporting dashboard
- Responsive and experienced affiliate support team
URL: Liquorama Affiliate Program
Commission: 5%
Cookie Duration: 90 Days
Payment Term: Monthly Payouts via ShareASale
20. In Good Taste
Zach Feinberg joined hands with Joe Welch in 2020 to cofound In Good Taste with a mission to make wine less intimidating and more accessible to the eligible public. The collaboration with Neely Ashley and Matt Smith – seasoned and accredited winemakers – helped the brand grow quickly.
Their 187ml patented wine-tasting bottles with 8 or 6 servings are a compelling attraction for most customers. As their customers’ preferences expanded, they introduced a 750mL bottle option in 2022, allowing them to try the mini bottles first and then purchase the full size of the ones they love, eliminating the need to open a full bottle only to realise it wasn’t to their liking.
Highlights of the Ingoodtaste Affiliate Program
- 12% sales commission (according to revised terms in 2022)
- 45 days referral window (cookie life)
- Integrated with Commission Junction (Terms have been revised on
- Responsive and experienced affiliate support team and dedicated affiliate manager
- Marketing creatives and promotional tools
- Third-party tracking with access to the reporting dashboard
The In Good Taste affiliate program was previously hosted on ShareASale as well. However, it is now hosted only on Commission Junction, and the cookie duration has been extended to 45 days.
URL: In Good Taste Affiliate Program
Commission: 12%
Cookie Duration: 45 Days
Payment Term: Monthly Payouts via Commission Junction
Earning Big Promoting Alcohol Affiliate Programs
As you can likely see after browsing the list of alcohol affiliate programs above, there is great potential to earn big from this industry & there are many sub-niches, such as craft beer brewing, that you can break into.
But the key to achieving success is not just finding a great affiliate program. It’s being able to generate traffic.
More importantly, targeted traffic that actually converts into sales.
Thankfully, that’s where our free affiliate marketing training course will help you out.
In our free training, we teach, step-by-step, the process of generating unlimited traffic for any niche, including niches within the alcohol industry.
So if you haven’t yet done so, we recommend signing up for our free training before you leave.
But overall, we hope that this list of alcohol affiliate programs has helped you out & we hope that you were able to find one to suit your needs.
Of course, if you happen to have any additional questions or comments, don’t hesitate to leave them below.
