The action figure affiliate niche is a niche that is relatively untapped yet can prove to be hugely lucrative & as a result, there has been quite a lot of interest in it lately.
Just a few days ago, one of our course members asked us if we had a link to a list of action figure affiliate programs & at the time, we didn’t… So we decided to put this post together.
We searched high and low for the best action figure affiliate programs & in this post, we’ll list them all.
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Best Action Figure Affiliate Programs
The affiliate programs listed on this page are listed in the following order:
- Things From Another World (TFAW)
- The ToyShop.com
- Entertainment Eearth
- SIDESHOW
- Knick Knack Topy Shack
- InnovaToys
- LEGO.com
1. Things From Another World (TFAW)
TFAW began its journey in 1979 with a small store of comic books for kids. Mike Richardson founded the brand, and his store has grown remarkably within a few years. The store incorporated comic books from many other famous publishers that kids love to read, along with a few product lines of toys.
Now TFAW consists of famous brands of action figures such as Diamond Select, Figma, Funko, NECA, and much more. Their wide range consists of miniature, 3D models, statues as well as vinyl figures of all action figures like Avengers, Marvel, Pacific Rim, etc. TFAW is an online and on-site store that customers can locate through their official website and experience the fantastic range and quality for their kids.
Highlights of The TFAW Affiliate Program
- 14% recurring commission
- Coupon sites will get only a 1% sales commission
- 90 days referral tracking window (cookie duration)
- Updated data feed
- Monthly payouts
- Managed by ShareASale
- Real-time performance tracking and transparent reporting
- Monthly incentives
- $5 Cash Activation Bonus upon generating your first sale
- $25 and $50 cash bonuses when your sales reach $500 and $1000 respectively
- Regularly customized coupons and promo codes
- Access to effective tools such as PopShops, GoldenCAN, etc.
URL: Things From Another World (TFAW) Affiliate Program
Commission: 14%
Cookie Duration: 90 Days
Payment Term: Monthly Payouts (Managed by ShareASale Affiliate Network)
2. TheToyShop.com
Gary and Catherine are the couple who founded TheToyShop.com with the objective of a one-stop solution for parents as well as kids. They started the store in Amersham with skateboards only, and the business became a well-known name for toy brands. Recently they have included all kinds of products such as dolls, action toys and figures like star wars, and the list goes on. The customers can choose according to the brand, age of the kids, and price range with a recent addition of Christmas toys. TheToyShop.com is an onsite and online store with a feature of the store locator on their website to make finding a hassle-free process.
Highlights of The ToyShop.com Affiliate Program
- 3% commission
- 30 days referral tracking window (cookie period)
- Monthly payouts
- Managed by Awin
- Real-time performance tracking and transparent reporting
- Unique banners and promotional codes
URL: The ToyShop.com Affiliate Program
Commission: 3%
Cookie Duration: 30 Days
Payment Term: Monthly Payouts (Managed by Awin)
3. Entertainment Earth
Entertainment Earth is a store full of kids’ favourite toys, particularly action figures. The store consists of all the top brands that, include NECA, Funko, Marvel Legends, and the list goes on. Entertainment Earth has guaranteed fantastic quality, a reasonable price range, hassle-free delivery, and an updated return policy. Their broad range has vinyl figures, 3D models, statutes, and many more of all action figures.
Highlights of Entertainment Earth Affiliate Program
- Up to 10% commission in cash or up to 15% store credit
- 30 days referral window (cookie life)
- Monthly payouts with just a $20 minimum withdrawal threshold
- Transparent tracking and reporting
Commission Tiers
| Monthly Sales | Cash Commission | Store Credit Commission |
| Up to $499 | 7% | 10% |
| $500 to $1999 | 8% | 13% |
| $2000 to $3999 | 9% | 14% |
| $4000 or more | 10% | 15% |
URL: Entertainment Earth Affiliate Program
Commission: Up to 10% Cash Commission or Up to 15% Store Credits
Cookie Duration: 30 Days
Payment Term: Monthly Payouts ($20 Minimum Withdrawal Threshold)
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4. SIDESHOW
SIDESHOW initiated its journey of success in 1994 and constantly worked on the finest quality of its products. The store was started to help people visualize their favourite characters in movies and shows in real life. The team of highly equipped experts achieved this goal within a few years and became a well-known name in the action figures business industry. SIDESHOW has incorporated all the leading brands, such as Marvel, Star Wars, etc, and every action figure, such as batman, iron man, and many more.
Highlights of the SIDESHOW Affiliate Program
- 5% commission
- 30 days referral tracking window (cookie duration)
- $300 average order value
- Managed via ShareASale Affiliate Network
- Transparent reporting and real-time performance reporting
URL: SIDESHOW Program
Commission: 5%
Cookie Duration: 30 Days
Payment Term: Not Specified (Managed by Shareasale Affiliate Network)
5. Knick Knack Toy Shack
After having a series of interactions with kids, Hilary founded the Knick Knack Toy Shack to provide kids with what pleased them. She understood the kid’s desire for toys by spending time with her niece babysitting and then becoming a mom. Knick Knack Toy Shack has grown remarkably within a few years due to Hilary’s outstanding ability to communicate with kids. The store now consists of a broad variety of toys, particularly action figures such as batman, superman, and AEW wrestlers in all sizes that a kid desires.
Highlights of Knick Knack Toy Shack Affiliate Program
- 10% sales commission
- Automatic payouts after every 7 days via Stripe
- Only a $20 minimum withdrawal threshold
- $35 average order value
- Over 600 SKUs
- Custom affiliate tracking
- Managed by Sales & Orders Publishers
- Real-time performance tracking and transparent reporting
URL: Knick Knack Toy Shack Affiliate Program
Commission: 10%
Cookie Duration: Not Specified
Payment Term: Weekly Payouts are Processed Automatically via Stripe (Managed by Sales & Orders Publishers and a $20 Minimum Withdrawal Threshold)
6. InnovaToys
InnovaToys is an online platform for an extensive range of multiple kinds of toys, gadgets as well as gifts. It has many fantastic action figures that most kids idealize, such as avengers, batman, superman, and much more. InnovaToys has visualized all the products that a kid looks for in multiple price ranges. They also consist of Metal Earth premium and the original series with 3D models of superheroes. The store delivers in all the states of the US along with free shipping and the most satisfying quality.
Highlights of the InnovaToys Affiliate Program
- 8% sales commission
- $80 average order value
- Managed by ShareASale
- Real-time performance tracking and transparent reporting
- The program is valid in more than 50 countries
URL: InnovaToys Affiliate Program
Commission: 8%
Cookie Duration: Not Specified
Payment Term: Monthly Payouts (Managed by Shareasale Affiliate Network)
7. LEGO.com
LEGO.com is a brand that believes in the cognitive development of kids through innovative playable items. The company started its journey in 1932 with LEGO bricks, considering the safety point of kids. Now the online store has a wide range of fantastic toys such as action figures, cars, brick accessories and many more. All of the items are designed and selected to improve the kids’ creativity, simultaneously helping their multiple stages of development. The company also has several physical stores around the globe where customers can search and locate the nearest one for them to have the best possible toys for kids.
Highlights of the LEGO.com Affiliate Program
- Exclusive newsletters, promotions, and product updates for affiliates
- Free shipping on over $35 order
- Monthly payouts
- Customized banners and links
- Managed by Rakuten Advertising
- Transparent performance tracking
Commission: Not Specified
Cookie Duration: Not Specified
Payment Term: Monthly (Managed by Rakuten Advertising Affiliate Program)
Earning Big In The Action Figure Affiliate Niche
Despite having huge potential, the action figure affiliate niche is often relatively overlooked & the good news for you is that this means it’s also relatively untapped.
And as you can see from the list of action figure affiliate programs above, some of these companies are willing to pay big money for you to promote their products.
So hopefully, this post has not only helped you to find the best action figure affiliate programs but has also helped you to see the potential within the niche as well.
And if you’d like to learn how to quickly generate traffic for this niche & get clicks to your offers, do be sure to check out our free affiliate marketing training before you leave.
In our training, we teach various free traffic generation methods & we also explain step-by-step how you can generate the most amount of money from every click.
But either way, whatever you decide to do, we hope this post has helped you out & if you have any questions or comments, don’t hesitate to leave them below.
