You know that blogging is important for SEO.
But what you might not know is how often you should be blogging to see results.
The answer, unfortunately, isn’t as simple as we’d like it to be. But in this blog post, we’ll give you some guidelines to help you figure out a blogging schedule that works for your business.
How Often Should You Blog?
Ideally, you should be blogging at least once a week. More frequent blog posts (2-3 times per week) can be helpful, but only if you can maintain a consistent level of quality.
If you find that your blog posts are starting to suffer in terms of quality due to the increased frequency, it’s better to scale back and focus on fewer, but higher-quality posts.
In terms of specific days and times, there is no perfect answer. However, data from HubSpot shows that Tuesday and Thursday mornings tend to be the best times to post new blogs.
That said, it’s more important to focus on consistency than anything else; if Tuesday and Thursday mornings don’t work for you schedule-wise, don’t force it. Just make sure that you’re posting new content on a regular basis.
We can give you some general guidelines to help you figure out a blogging schedule that works for your business.
First, consider your goals:
- Are you trying to increase brand awareness?
- Drive traffic to your website?
- Generate leads?
Once you know what you want to accomplish with your blog, you can start to think about how often you need to post to achieve those goals.
For example, if your goal is to increase brand awareness, then you might want to consider posting once a week. If your goal is to drive traffic to your website, then you might want to post multiple times per week.
How Often Should You Blog to Increase Brand Awareness?
Most experts agree that you should aim to publish a new blog post at least once a week.
That may seem like a lot, but it’s really not as daunting as it sounds. If you break it down, that’s just four posts a month.
And if you can’t manage that, you can always start with two posts a month and work your way up.
The important thing is to be consistent. Your readers will appreciate knowing when they can expect new content from you, and Google will reward you for regularly publishing fresh, relevant content with higher search rankings.
Plus, the more content you have on your site, the more opportunities you have to rank for key phrases and drive traffic to your site.
How Often Should You Blog to Drive Traffic to Your Website?
How often should you blog to see the best results? The answer, unfortunately, is that there’s no hard and fast rule. It all depends on your specific situation and goals. However, if you’re looking to increase website traffic, posting multiple times per week is a good place to start.
By consistently publishing new content, you’ll give people a reason to keep coming back to your site. And the more traffic you drive, the higher your chances of achieving your other marketing goals. So if you’re ready to start seeing results, get busy blogging!
Once you’ve considered your goals, it’s also important to think about your audience and what type of content they’re looking for. If you’re writing for an audience of busy moms, then shorter posts on topics that are relevant to their lives are going to be more successful than longer posts that are less focused.
On the other hand, if you’re writing for an audience of small business owners, then longer posts that provide actionable tips and advice are going to be more successful than shorter posts that don’t offer much value.
Finally, consider your own resources and capacity. If you have a team of writers who can help contribute content, then you can afford to publish more frequently than if you’re doing all the writing yourself.
The same goes for editing, design, and promotion; the more hands you have on deck, the more content you can realistically produce without burning yourself out.
Why Does Consistent Blogging Matter for SEO?
There are a few reasons why consistent blogging is so important for SEO. For starters, each new blog post gives you another opportunity to rank in Google search results. And the more chances you have to rank, the better your chances of driving traffic to your website.
Additionally, regular blog postings show Google that your website is active and up-to-date.
This is important because Google’s algorithm favors websites that are regularly updated with fresh content.
So, if you want your website to rank higher in search results, make sure you’re posting new content on a regular basis.
Here are 3 reasons why consistent blogging matters for SEO:
- Helps You Rank for More Keywords
One of the main reasons why consistent blogging matters for SEO is that it helps you rank for more keywords. When you blog consistently, you have more opportunities to include relevant keywords and key phrases throughout your blog posts.
The more opportunities you have to include those keywords, the better your chances are of ranking for them in search engines.
Not only that, but as you continue to blog over time, you’ll naturally start to rank for long-tail keywords as well—keywords that are much more specific (and usually have less competition) than shorter, more general keywords.
- Increases Your Chances of Getting Links
Another reason why consistent blogging matters for SEO is that it increases your chances of getting links from other websites.
When you have a lot of high-quality blog content on your website, other websites are more likely to link to it.
Why?
Because they want their readers to have access to helpful, informative content just like yours! When other websites link to your content, it tells search engines that your content is valuable and worth ranking higher in search results.
- Keeps Your Audience Coming Back for More
Finally, consistent blogging also helps keep your audience coming back for more—which is great for both engagement and conversions.
If people know they can always count on you to produce new, helpful content on a regular basis, they’re much more likely to keep coming back to your website (and much less likely to go elsewhere).
Plus, the more engaged your audience is, the more likely they are to take action on your calls to action—whether that’s subscribing to your email list, downloading a free resource from your website, or making a purchase from your online store.
As you can see, there are lots of good reasons why consistent blogging matters for SEO. From ranking for more keywords to increasing engagement, regular blogging can do wonders for your website’s traffic and search engine visibility.
Frequency vs Quality
Another factor to keep in mind is that there is a difference between frequency and quality when it comes to blogging. You could theoretically post a new blog every day, but if those blogs are all short, poorly written, and offer no value to your readers, they’re not going to do much for your SEO.
On the other hand, you could post one high-quality blog per week and see much better results in terms of your SEO.
At the end of the day, it’s more important to focus on quality over quantity when it comes to your blog posts.
Google wants to deliver the best possible results to its users, so if you’re producing high-quality content that is relevant and helpful, you’re more likely to see a boost in your SEO.
6 Tips To Help You Write Daily Blog Posts
- Set a Schedule
One of the best ways to make sure that you are posting blog posts every day is to set a schedule. Decide what time of day you are going to write, and then stick to that schedule as much as possible.
If you can’t write every day at the same time, try to at least write every day at around the same time. For example, if you know you can’t write every morning, try to write every evening instead.
- Write in batches
Another helpful tip is to write in batches. This means that you sit down and write several blog posts at once, instead of trying to write one post per day.
This can be helpful because it allows you to get into a writing groove and can help you to be more productive overall. Additionally, it can also help to reduce writer’s block because you will have a number of ideas to choose from when you sit down to write.
- Use prompts
If you find yourself struggling to come up with ideas for your blog posts, try using prompts. Prompts are simply ideas or topics that you can write about.
There are a number of different places where you can find prompts, such as online writing prompt generators or lists of writing prompts. Once you have a prompt, simply start writing about the topic and see where it takes you!
- Write in Advance
Another helpful tip is to write your blog posts in advance. This way, if you find yourself struggling to write one day, you can simply pull up a post that you have already written and publish it. This will help to ensure that you never miss a day of posting.
- Keep it Short
If you find yourself struggling to come up with ideas for blog posts, try keeping your posts short.
There is no rule that says your posts have to be long in order to be good.
In fact, sometimes shorter posts can be more effective than longer ones. So, if you are having trouble coming up with ideas, try writing shorter posts until you find a groove.
- Take Advantage of Technology
There are a number of technology tools that can help you to post blog posts on a regular basis. For example, there are WordPress plugins that will allow you to schedule your posts in advance, and there are also services that can help you automate your posting process.
Taking advantage of these tools can help to make sure that your blog is always updated with new content.
Bottom Line
There is no specified number of times you should blog for SEO. However, the more often you blog, the higher your chances are for ranking on Google. Try to blog at least a few times a week to see the most significant results.
Quality definitely trumps quantity when it comes to blogging – so make sure that each post is high-quality and informative if you want to improve your SEO!
