Quick Answer: It depends on how new or old your blog is. Generally, it is better to start with two to four posts a week. Increase this frequency with the increase in the number of visitors. At some stage, you might have to publish from one to two new posts a day to keep your visitors engaged and encourage them to keep coming back. But never sacrifice quality for the sake of quantity.
Blog visitors love getting quality and fresh content regularly. Too few posts a week can result in losing existing viewers fast. You not only have to keep them engaged with good content but also get new visitors to keep your blog going in the long run.
When you first start your blog, it’s easy to think you should continue posting daily. But with this strategy comes a lot of work, and if you aren’t careful, it may not be as beneficial to your brand as it seems.
The number of articles you publish is determined by various things, including your plan, content, blog length, and your ultimate purpose for your target market.
This post will look at how frequently to blog and recommend determining the correct frequency for your blog.
Let us examine the fundamentals of how frequently you should blog to achieve your goals.
What Is The Ideal Blog Post Frequency?
The ideal blog post frequency is when you balance quality and quantity. It is important to know how often your blog is getting read and how many people are visiting it.
Still, it’s also important to ensure you’re keeping up with your audience’s needs by providing them with enough content that they don’t get tired of reading the same thing repeatedly.
Your content can lose its value and readership if you write too much. If you write too little, you won’t be able to give your readers the attention they crave. A good rule is to do two to four weekly blog posts.
This way, people can get their information easily and readily without confusion or anger. The goal of your blog ultimately determines how frequently you blog. Keep reading.
Remember Your Goals
The ideal blog post frequency depends on your goals as a blogger. If your goal is to spread awareness about a particular topic or event, you may want to update your blog with more content every week or two.
However, if your goal is to build an audience who will read and engage with your content, then it is best to keep them engaged by posting at least once per month.
Also, the optimal blog post frequency will depend on how much time you have to write, how much research has been done into what works best for your audience, and how many other responsibilities your business has.
Keep Your Audience in Mind
With the ever-increasing content, it is important to keep your audience in mind when writing blog posts. You want to ensure you are not sending your readers on a wild goose chase or losing them in a sea of information. You need to be able to provide them with something that is valuable and will help them achieve their goals.
This will help you build up a steady stream of traffic over time because each piece of content has its dedicated audience excited about seeing more from you as they wait for your next blog post.
Maintain Consistency
Consistency is important. It is important if you want to increase your reading or subscriber base. Consistent publishing will also aid in increasing your authority with search engines. Only 10% of bloggers who wrote irregularly claimed successful outcomes.
You can assess and track your achievement with a regular publishing schedule. Consistency is key when attempting to determine the ideal posting frequency.
Update Your Previous Posts
The outdated content on your site is another major element to keep in mind. If you’ve amassed a large amount of material over the years, it could be preferable to review older blogs sometimes rather than continually creating new ones. Google searches for pages with recent updates.
By including additional context or other information in these posts, you may start to restore your rankings for a certain portion of your site or set of keywords.
Instead, decide to switch out one of your three or four weekly blogs as a chance to update those older ones appropriately.
The Bottom Line
Generally, it is best to post two to four times a week. Posting once a month is highly discouraged – any less, and you risk losing readership and credibility.
However, if your blog covers a niche topic (if you blog about niche topics), then spreading the posts out over an extended period isn’t the worst idea. For example, if the only purpose of your content is to attract people from search, it doesn’t matter too much about posting for engagement.
But of course, the less frequently you post, the longer it will take for you to begin generating traffic & to begin making money with affiliate marketing.
So ultimately, it’s your decision. There is no real right or wrong answer but be sure you’re posting enough content to keep readers engaged while being mindful of your posting schedule.
And if you’d like more tips like this, check out our free affiliate marketing course. In it, we go in-depth into how to craft the perfect articles & how to get them ranked in search engines as quickly as possible.
Either way, though, we hope this article has proved insightful for you & helped you determine the ideal publishing frequency for your blog. Of course, if you have additional questions or comments, don’t hesitate to leave them below.
