14 Best European Affiliate Programs (Top Paying For 2024)

We often get asked the question, can you do affiliate marketing in Europe? And the good news is that yes, you can, and there are plenty of European affiliate programs.

So if you fancy earning an income online as a European affiliate marketer, you can rest assured that you’ve landed in exactly the right place.

On this page, we’ve listed the best European affiliate programs for beginners with the highest commissions to help you get started.

Best European Affiliate Programs

The affiliate programs on this page are listed in the following order:

1. Skyscanner Partners
2. Booking.com
3. Nike
4. Decathlon
5. The Hut
6. Marks and Spencer UK
7. The Getty Images
8. Crystal Clear Memories
9. Old Navy
10. Fubo TV
11. Klarna
12. AccorHotels
13. SWISS International Air Lines
14. Vikings Bags

1. Skyscanner Partners

Skyscanner Partners is a travel agency founded in 2003 in Edinburgh. The agency is based in Europe, North America, and Asia Pacific and has various travel options for people to book Hotels, Flights, and Car rentals.

Skyscanner Partners claims to connect people with more than 1200 flights, car hire partners, and Hotels from 180 countries worldwide daily. The Agency collaborates with many well-known travelling companies like Expedia, Turkish Airlines, Trip.com, Avis, EmiratesHeathrow, American Airlines, and many more.

Highlights of the Skyscanner Partners Affiliate Program

• Sales commission of 20%
• 30 days referral window (cookie life)
• Referrals from parent actions within 400 days
• Payments are made monthly via PayPal
• Actions are locked after 10 days at the end of every month
• Last click credit policy
• Large inventory of 1200+ suppliers
• Various ways of monetising audience like widgets, banners, text links
• Websites having less than 5000 unique visitors per month are eligible to join
• Social media influencers having more than 1000 followers and up-to-date travelling content are eligible to join
• Dedicated affiliate support team is available

URL: Skyscanner Partners Affiliate Program | Sign Up Via Impact Radius

Commission: 20%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts via PayPal

2. Booking.com

From a small Dutch startup founded in Amsterdam in 1996 to a Leading digital travel company, Booking.com grew its business. The company provides travellers with various accommodation facilities, including hotels and homes, with no reservation costs.

In the year 2022, the Booking.com mobile app was the most downloaded mobile app in the travel agency category. Available in 48 different languages, Booking.com offers above 28 million accommodation listings with 24/7 customer support.

Highlights of the Booking.com Affiliate Program

• 25% to 40% sales commission (applied to stayed bookings only) | Affiliate commissions do not apply to the referred car bookings
• 60 days cookie duration (referral window)
• Payments are made monthly during the first week via bank transfer, and the credit slips are emailed to the affiliates. €100 is the minimum threshold.
• Large inventory of more than 28 million accommodations and transportation options in above 60,000 locations
• PayPal commissions are only paid in Euro
• A dedicated affiliate support team is available 24/7

Booking.com Affiliate Commission Tiers

Number of Referred Bookings During the Current Month	Commission
0 to 50	25%
51 to 150	30%
151 to 500	35%
More than 500	40%

URL: Booking.com Affiliate Program

Commission: 25% to 40%

Cookie Duration: 60 Days

Payment Term: Monthly Payouts via Bank Transfer (Euro, GBP, USD) or PayPal (Euro Only) | €100 Minimum Threshold

3. Nike

Nike is a multinational corporation that was founded in 1964 as Blue Ribbon Sports, later branded as Nike in 1971. The company is a major supplier and manufacturer of Sports and Athletics Accessories and equipment.

NIKE, Inc. is a team of the Nike, Converse, and Jordan brands. 43% of leadership positions at Nike are held by Women. Its European Headquarters is in the Netherlands.

Bestsellers

• NikeCourt Dri-FIT Slam for $160
• NikeCourt Dri-FIT Slam for $115
• NikeCourt Dri-FIT Slam for $100
• NikeCourt Air Zoom NXT for $180

Highlights of the Nike Affiliate Program

• Sales commission of up to 10%
• Payments are made monthly, and the minimum threshold payout required is $50
• Various ways of monetising audiences like logos, product feeds, text links, banners, and many more
• Sneak peeks made at upcoming new products
• Large product inventory to promote
• A dedicated affiliate support team is available 24/7
• Third-party tracking
• User-friendly reporting dashboard
• Integrated with Rakuten Advertising / LinkShare

URL: Nike Affiliate Program

Commission: Up to 10%

Cookie Duration: Not Specified

Payment Term: Monthly Payouts | $50 Minimum Threshold

4. Decathlon

Decathlon is a Sporting goods retailer chain that was founded in France in 1976. Now it has more than 1700 stores in over 60 countries and regions. The company claims to provide the best customer support with free in-store pickup, home delivery, a customer support team, and 365-day returns policies. Some of its products include:

• B 900 Box Folding Basketball Hoop on Wheels: $720
• Inflatable paddles board: $525
• Grey Hiking backpack Escape 500: $75
• RC 100 Road Bike: $390

Highlights of the Decathlon Affiliate Program

• Up to 10% sales commission
• 30 days referral window (cookie duration)
• Payments are made monthly via PayPal
• Actions are locked after 2 months
• Unique promotional materials like text links, banners, and product feeds are available
• Large inventory of over 5000 products to promote
• Last click credit policy
• Must have a website to apply for the affiliate program
• Dedicated affiliate support team is available for any queries
• User-friendly dashboard

URL: Decathlon Affiliate Program | Sign Up Via Impact Radius

Commission: Up to 10%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts on the 1^st or the 15^th of Each Month | Managed by Impact Radius

5. The Hut

The Hut is a British retail company that was founded in Manchester, England, in 2004. The company deals with its brand and third-party homeware, cosmetics, design fashion, luxury goods, and dietary supplements online.

The company was founded as The Hut Group’s flagship website collaborating with brands MyProtein and LookFantastic, and has now expanded to other brands, including but not limited to:

• POLO
• Barbour
• MICHAEL KORS
• HUNTER
• COACH
• BOSS
• joseph joseph
• CALVIN KELIN
• ESPA

The company offers free UK delivery for over £150 and tracked postage.

Highlights of The Hut Affiliate Program

• Up to 9% sales commission
• 30 days cookie duration (referral window)
• Regular commission payments
• Performance incentives, promotions, and bonuses for top affiliates
• A dedicated affiliate support team is available along with affiliate Newsletters on a daily and weekly basis
• Real-time tracking of sales and commission generated
• Variety of promoting materials like ads, banners, deep-linking, product feeds, text links, and many more
• Userfriendly dashboard
• Large inventory to promote
• Integrated with AWIN Affiliate Network (Merchant ID: 5513)

Commission Structure

• Voucher Code – 2% sales commission
• Delivery & Gift Voucher – 0% sales commission
• Default 6% sales commission

URL: The Hut Affiliate Program | Signup via AWIN

Commission: Up to 9%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts through AWIN

6. Marks and Spencer UK

Marks and Spencer is a major British multinational retailer selling quality and stylish home products and clothing. The company was founded in 1884 in Leeds by Thomas Spencer and Michael Marks. M & S launched Plan A in 2007 to achieve 100 commitments in 5 years, which has now turned into Plan A 2025 of becoming the World’s most sustainable major retailer.

Some of its products are:

• Floral V-Neck Maxi Tiered Dress: £65
• Chiffon Floral V-Neck Maxi Wrap Dress: £240
• Fresh & Cool M&S COLLECTION Duvet: £23.70 – £35.40

Highlights of the Marks and Spencer UK Affiliate Program

• 5% sales commission
• 2% commission for coupon, cashback, and loyalty sites
• 30 days referral window (cookie duration)
• Payments are made monthly
• High Average Order Value
• A dedicated affiliate support team is available 24/7
• Regular incentives and promotions for tops affiliates
• Variety of banners, video content, product feeds, and text links available to integrate with the affiliate link
• User-friendly dashboard
• Integrated with AWIN affiliate network (Merchant ID: 1402)

URL: Marks and Spencer UK Affiliate Program | Signup via AWIN

Commission: 5%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts Managed through AWIN

7. The Getty Images

The Getty Images is a stock imagery website founded in 2000 by Bruce Livingstone based in Europe. The firm offers millions of clip Art, illustrations, videos, photos, and Audio tracks. The company is a pioneer of the crowd-sourced stock industry and has now evolved as the original source of user-generated vectors, stock photos, illustrators, and video clips.

The company claims to add nearly half a million illustrations, videos, photographs, and audio files each month. In 2013 iStock was rebranded as iStock by Getty Images from its old name iStcokPhotos.

Highlights of The Getty Images Affiliate Program

• Affiliate commission of 10% (Annual Subscription) and up to 20% (Monthly Recurring Subscriptions)
• 30 days attribution period (cookie duration) | Last click credit policy
• 365 referral window for recurring actions
• Variety of content to integrate with affiliate sites to promote, like text links, banners, emails
• Dedicated affiliate support teams are available
• Regular discount codes and sales to attract customers
• Integrated with Impact Radius

URL: The Getty Images Affiliate Program | Signup via Impact Radius

Commission: 20% (New Customer) | 10% (Existing Customer)

Cookie Duration: 30 Days | 365 Days for Recurring Actions

Payment Term: Monthly Payouts Managed through Impact Radius

8. Crystal Clear Memories

Crystal clear memories is an online platform that makes laser-engraved 3D crystals on demand. It was started by Dan Nunn in the USA by selling Acrylic frames. It focuses mainly on capturing and preserving special memories. On this platform, individuals explore a variety of ways for professional services to capture memories or preserve cherished moments via customized 3D Crystals. With good customer support, it allows free shipping of orders to the entire USA.

Bestsellers

• Anniversary crystals: $49 – $179
• Wedding crystals: $49 – $179
• Birthday crystals: $49 – $179
• Other customised crystals: $49 – $200

Highlights of the Crystal Clear Memories Affiliate Program

• 12% to 16% sales commission
• 90 days cookie duration (attribution period)
• $20 bonus on the first sale
• Average Order Value AOV of $180
• High conversion rates of 8%
• A dedicated affiliate support team is available
• User-friendly dashboard
• Unique promotional materials like text links, banners, and product feeds are available
• Integrated with ShareASale (Merchant ID: 94451)

Commission Structure

• 12% to 16% sales commission
• 7 sales = $150 bonus
• 8 to 14 sales = $300 bonus
• 15 or more sales = $600 bonus

URL: Crystal Clear Memories Affiliate Program | Signup via ShareASale

Commission: 12% to 16%

Cookie Duration: 90 Days

Payment Term: Monthly Payouts Managed through ShareASale

9. Old Navy

Old Navy is an American retailing company established in 1964 by Don Fischer, owned by multinational corporation GAP. The company deals with clothing and accessories with its flagship stores all across Europe. The company claims to shape the cultural conversation via a commitment to innovation and creativity. Some of its products include

• Women’s clothing ranging from $25 to $49
• Men’s Clothing ranging from $10 to $54
• Toddler accessories ranging from $9 to $40
• Babies’ Accessories ranging from $48 to $18
• Family outfits ranging from $4 to $44

Highlights of the Old Navy Affiliate Program

• 1% to 2% sales commission
• 1 day referral window (cookie attribution period) | Last click credit policy
• Payments are made after 2 months
• Actions are locked after 45 days
• Last click credit policy
• Dedicated affiliate support team
• User-friendly dashboard
• Variety of promotional materials to integrate with affiliate sites
• Integrated with Impact Radius

URL: Old Navy Affiliate Program | Signup via Impact Radius

Commission: 1% to 2%

Cookie Duration: 1 Day | Last Click Credit Policy

Payment Term: Monthly Payouts | 45 Days Locking Time

10. Fubo TV

FuboTV is an American TV streaming service that was founded in 2015. It covers all over Europe, from the US to Canada and Spain, focusing primarily on those channels that display live sports.

Fubo TV features above personal DVR Cloud storage, 100 channels, and 2 simultaneous streams. The company claims to have above 1.445 million North American subscribers and 420,000 subscribers worldwide with a base subscription of above $65 per month. The FuboTV streaming is compatible with all Android and Apple devices.

Highlights of the Fubo TV Affiliate Program

• Up to $30 recurring commission per subscription
• 30 days referral window (cookie duration) | Last click credit policy
• Only 14 days locking period
• Hassle-free payouts as soon as the actions are locked
• Variety of promoting materials like ads, banners, deep-linking, product feeds, text links, and many more
• Dedicated affiliate support team available for any queries
• User-friendly dashboard
• Integrated with Impact Radius

Commission structure

• Fubo USA $30 per order
• Fubo Latino (USA) $15 per order
• Fubo TV Canada $25 per order
• Fubo Canada Entertainment Monthly $10 per order
• Fubo Canada Entertainment Quarterly $10 per order
• Fubo TV Spain $10 per order
• All other $30 per order

URL: Fubo TV Affiliate Program | Signup via Impact Radius

Commission: Up to $30 Per Subscription

Cookie Duration: 30 Days

Payment Term: 14 Days Action Locking Period and Commission is Credited to Your Impact Radius Account Once an Action is Locked

11. Klarna

Klarna is a Swedish fintech company founded in 2005 in Stockholm, Sweden. The company provides financial services to entrepreneurs, such as direct payments, post-purchase payments, instalment payments, or online storefront payments.

The company claims to have 150 million active customers, of which 24 million are US customers doing 2 million daily transactions. It has now become a BNPL service provider, i.e., Buy Now Pay Later as checkout part process.

Highlights of the Klarna Affiliate Program

• $4 sales commission per order
• 7 days attribution period (cookie length)
• Payments are made monthly
• Last click credit policy
• Social media influencers are not eligible to join
• Only Android operating systems are eligible for commission
• A dedicated affiliate support team is available
• User-friendly dashboard
• Variety of promotional materials
• Integrated with Impact Radius Affiliate Network

URL: Klarna Affiliate Program | Signup via Impact Radius

Commission: $4 Per Order

Cookie Duration: 7 Days

Payment Term: Monthly Payouts | Managed by Impact Radius

12. AccorHotels

AccorHotels is a French multinational company founded in 1964 that deals with franchise resorts, hotels, vacation properties, and many more. The company is the sixth-largest hospitality company Worldwide and the largest hospitality company in Europe.

The total capacity of this company is 777,714 rooms with many segments, including luxury, economy, premium, and midscale. This company operates in more than 110 countries worldwide.

Highlights of the AccorHotels Affiliate Program

• Up to 10% sales commission which translates to an average of £13
• 30 days cookie duration (referral window)
• Payments are made monthly
• £177 Average Order Value AOV
• Average conversion rates of 5.4%
• Real-time tracking of affiliate sales and commission
• A dedicated affiliate management team is available 24/7
• Variety of promoting materials like ads, banners, deep-linking, product feeds, text links, API access, Widgets
• Integrated with Tradedoubler

Commission Structure

General

• Luxury 3%
• Upscale 8%
• Midscale 6%
• Economy 3%
• Budget 1.5%

Premium

• Luxury 3%
• Upscale 10%
• Midscale 8%
• Economy 4.5%
• Budget 2%

URL: AccorHotels Affiliate Program

Commission: Up to 10%

Cookie Duration: 30 Days

Payment Term: Monthly Payouts

13. SWISS International Air Lines

SWISS International Airlines is based in Switzerland. The company was founded in 2002 as a subsidiary of one of the largest Airline groups in Europe, Lufthansa Group. The company has various aircraft, including Airbus A330, Airbus A320, Airbus A220, and Boeing 777.

SWISS International Air Lines also operates various services, including transporting goods, cargo services, and freight to different destinations. The company provides various travelling classes such as First Class, Business Class, and Economy Class according to the traveller’s preference serving over 100 destinations across the Globe.

Highlights of the SWISS International Air Lines Affiliate Program

• 1.5% commission on fare
• 14 days cookie duration (referral window)
• Large inventory and high recognition worldwide
• High conversion rates
• No commission on the international surcharge, SWISS service fees, hotel, and rental car bookings, taxes, duties & fees, fees for credit card payments
• Integrated with multiple affiliate networks valid in different regions. They include AWIN and Commission Junction.

URL: SWISS International Air Lines Affiliate Program

Commission: 1.5%

Cookie Duration: 14 Days

Payment Term: Depending on Your Preferred Terms with AWIN and Commission Junction or the Affiliate Network You Choose to Join this Affiliate Program

14. Viking Bags

Viking Bags is a motorcycle bags and accessories manufacturing company to meet the storage needs of motorcycle riders. The company claims to produce high-quality and durable bags to withstand road rigours. You can also customise your bags according to your will. You can find a variety of saddlebags, luggage, sissy bar bags, and swing arm bags.

Highlights of the Viking Bags Affiliate Program

• 10% sales commission
• 60 days cookie duration (attribution period)
• Payments are made monthly
• Average Order Value AOV $200
• Earn up to $20 per order
• High conversion rates of above 3.5%
• A bonus of $250 for top affiliates
• Make money on return orders too
• Dedicated affiliate management team
• User-friendly dashboard
• Integrated with ShareASale (Merchant ID: 45493)

URL: Viking Bags Affiliate Program | Sign Up Via ShareASale

Commission: 10%

Cookie Duration: 60 Days

Payment Term: Monthly Payouts through ShareASale

Earning Big As A European Affiliate Marketer

As an affiliate marketer in Europe, there is plenty of opportunity for you to earn big… And that is likely evident to you after seeing the commission rates on the European affiliate programs listed above.

But there is more to earning big than just finding a good affiliate program.

The true secret to earning big as an affiliate marketer is being able to generate traffic.

After all, in order to earn commissions, you need to generate sales… And to generate sales, you need people clicking on your affiliate links.

Thankfully, our free step-by-step affiliate marketing training shows you exactly how to do it.

In our free training, we uncover some of the most powerful traffic generation methods & explain how you can generate unlimited amounts of targeted traffic for any affiliate program, including European affiliate programs.

So if you haven’t yet done so, we recommend signing up for our free training before you leave.

But overall, whatever you decide to do, we hope that our list of European affiliate programs above has helped you out & we hope that you were able to find a program to suit your needs.

Of course, if you have any additional questions or comments, feel free to leave them below.