Over the past month, we’ve been asked a few times “do blog comments help SEO?” & so to help anybody else wondering the same thing we’ve put this blog post together outlining the answers.
And we use the word “answers” because the question has 2 narratives.
Firstly, there are those wondering if allowing comments on their blog & getting comments from visitors helps their SEO & search engine rankings.
And then there are those who are wondering if commenting on other blogs with a backlink back to their own blog will help boost their search rankings.
So we’ll be providing the answer for both narratives here on this page… Meaning that if you’ve been wondering whether or not blog comments help SEO, it’s safe to say that you’ve landed in the right place to find out.
Are Comments On Your Blog Posts Good For SEO?
Generally, yes, comments on your blog posts are good for SEO. This is because search engines (like Google) see comments as part of the page content.
So if people are regularly commenting on your blog posts, not only does it mean that your word count is increasing, but it also means that in the eyes of search engines, the pages are being regularly updated.
But, as with anything related to SEO, it all comes back to page value.
You see, whilst word count & update frequency are good guideline metrics, they’re not what search engines really care about.
There isn’t a specific word count or specific update frequency that’ll make a page rank. It’s all about how much value the page adds to the search.
So with this in mind, yes, comments on your blog posts are good for SEO but only if the comments that are being left actually add value to the page in question.
If the comments are unmoderated, spammy or contain bad language or malicious links then they could decrease the value of the page & actually be bad for SEO.
Thankfully, there’s an easy fix & that’s to simply make sure you moderate your comments. Don’t accept a comment unless it adds value.
And this brings me to the next point.
Should You Allow Comments on Your Blog?
Yes, absolutely – you should always allow comments on your blog but you should always make sure that your comments are moderated.
The only instance you should disallow blog commenting is when you can’t commit to moderating them.
And the reason you should always allow comments is that ultimately if you’re creating content for SEO, you’re creating content for others.
This means that you should always give those people an opportunity to interact with your content or to give feedback & ask questions about it.
And as mentioned in the previous section, if the comments that people are adding (along with your responses) are adding value, then that can actually greatly help your SEO efforts.
Now, onto the next version of the question.
Are Backlinks From Blog Comments Good For SEO?
Yes, backlinks from blog comments are good for SEO & the reality is that they are not treated differently from any of the other links on the page.
BUT, there are some factors you need to consider to determine what makes a good blog comment backlink because they’re not all created equally.
So, the first & most important point is that the page you’re commenting on should be a strong page on the site (well visited & well linked-to) and it should be relevant to the topic of the website you’re linking back to.
Then, on top of that, you need to consider how many links are (or are going to be) on the page.
You see, “link strength” is essentially diluted through all of the links on a page.
So if a page only has 1 outgoing link, the page’s link strength will be given entirely to that link… But if it has 10 links, then it will be divided between the 10.
In short, more links mean less strength passed to the link… And too many links means that the link could potentially become toxic, which is why it’s important to think about how many links are going to be on the page.
What we mean by that, is you should question whether or not the site author is moderating the comments & the links within them.
If they are, then the backlink from the blog comment will likely be good but if they’re not, you should definitely avoid linking from that page because the link could be set to become toxic in the future if the page becomes spammy when more unmoderated comments are added.
Then, finally, there are 2 more points you should always consider when obtaining backlinks;
- Will the link drive any traffic? If not, you likely don’t want it.
- Is your link profile diversified? Blog comments are good, but only blog comment backlinks are not.
Providing you take all of the above points into consideration when looking to obtain backlinks from blog comments then you’ll certainly be able to get some positive movements from blog comment links.
So, to cover the next question you likely have…
Does Blog Commenting Still Work?
Blog commenting does & always will work for SEO but in order to see positive movements, you must look for links that will actually drive traffic.
When people claim that blog commenting doesn’t work, it’s because they’re just getting links from unmoderated comment sections on pretty much any page they find that they can publish a comment on.
Good links are all about quality & the highest quality link you can ever get is a link that actually drives traffic.
So yes, blog commenting does still work, but only if you get the right comments from the right blogs.
The Bottom Line
Whether you’re wondering if comments on your pages are good for SEO or if backlinks from blog comments on other websites are good for SEO, the answer to both is yes.
On your own website, a moderated comment section adds additional value to the page & therefore helps it to rank higher in search engines.
And from external websites, backlinks from blog comments can certainly help you to rank higher in search engines so long as their sections are also well moderated.
So hopefully this blog post has given you a good insight into blog comments for SEO & if you’d like to learn more about SEO or online marketing in general, do feel free to check out our affiliate marketing course.
We believe it’s the best affiliate marketing course online & what’s more, is that it’s also completely free.
So if you haven’t yet done so, definitely be sure to check it out before you leave & of course, if you happen to have any additional questions or comments please feel free to leave them below (but without the links, please 😂).
