{"id":8872,"date":"2023-02-13T12:27:13","date_gmt":"2023-02-13T12:27:13","guid":{"rendered":"https:\/\/commission.academy\/blog\/?p=8872"},"modified":"2023-02-18T07:54:56","modified_gmt":"2023-02-18T07:54:56","slug":"search-intent","status":"publish","type":"post","link":"https:\/\/commission.academy\/blog\/search-intent\/","title":{"rendered":"Understanding Search Intent: How To Identify The 4 Types In 2026 (Examples)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Read this guide and you&#8217;ll understand what search intent is, why it matters and how it can help you grow your affiliate marketing business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Search intent is a vital piece of the puzzle if you want to convert your website visitors into paying customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before I teach you how to determine and identify the 4 main types, let\u2019s first go over the definition of search intent and then we will dive into how search intent works.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Understanding Search Intent: What Every Affiliate Marketer Needs To Know\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/kIY0fQ7-q-U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What Is Search Intent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Put simply, search intent is the underlying reason, goal or motivation behind someone typing something into a search engine like Google. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>It&#8217;s the why behind the search.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know yourself &#8211; every time you google, you google for a reason. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maybe you want to read local restaurant reviews, figure out how to fix that dripping tap, learn about photosynthesis, buy an air fryer or check bus times.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are <a href=\"https:\/\/www.oberlo.com\/blog\/google-search-statistics#:~:text=We%20know%20that%20there%20are,Internet%20Live%20Stats%2C%202022).\" target=\"_blank\" rel=\"noreferrer noopener\">8.5 billion<\/a> Google searches per day and every single one of them has search intent.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Understanding Search Intent Is Important<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Today Google performs <a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/#:~:text=Global%20desktop%20market%20share%20of%20search%20engines%202015%2D2022&amp;text=As%20of%20December%202022%2C%20online,market%20share%20was%202.55%20percent.\" target=\"_blank\" rel=\"noreferrer noopener\">84%<\/a> of all online searches. It&#8217;s the undisputed category king of search engines and it intends to keep it that way. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember old search engines like Lycos, AltaVista and AskJeeves?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Yeah, me neither. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google got where it is today because a team of engineers laser-focused in on giving people the best, most relevant search results possible based on what they typed in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They got really good at fulfilling search intent, or in other words, figuring out what people wanted and giving it to them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If we as content creators can make Google&#8217;s focus our focus, then we&#8217;ll be perfectly aligned and we&#8217;ll set ourselves up for top Google rankings and floods of targeted traffic. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you&#8217;re an <a href=\"https:\/\/commission.academy\/blog\/how-to-become-an-affiliate-marketer\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketer<\/a>, understanding search intent is crucial because it will directly determine how relevant the products you&#8217;re promoting are to the needs and interests of your target audience which will result in higher conversions and more commissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re a <a href=\"https:\/\/commission.academy\/blog\/how-to-start-a-profitable-blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">blogger<\/a>, understanding search intent will give you clear insight into what information readers are looking for, dictate how you structure and create content and ultimately determine how well you rank.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you can get good at understanding search intent then you&#8217;ll automatically know how to structure your blog posts and you&#8217;ll know exactly what products to promote.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Look at any website on any of the SERPS and it&#8217;s painfully obvious when somebody understands search intent and when someone doesn&#8217;t because there&#8217;s a world of difference between the quality and usefulness of the content they create.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It&#8217;s going to have a profound difference in your traffic numbers, conversion rates, bounce rates and <a href=\"https:\/\/commission.academy\/blog\/how-much-money-can-you-earn-as-an-affiliate\/\" target=\"_blank\" rel=\"noreferrer noopener\">how much money you&#8217;ll make<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Understanding search intent really is THAT important.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 4 Types Of Search Intent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So now we know what search intent is and why it matters, let&#8217;s drill down into the 4 main types.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Informational<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Informational search intent is when the person searching is looking for information on a particular topic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re on the hunt for how-to guides, tutorials and detailed explanations so they can gain knowledge and understanding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informational search intent examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to make french toast<\/li>\n\n\n\n<li>What time is the super bowl<\/li>\n\n\n\n<li>Why is the sky blue<\/li>\n\n\n\n<li>How does the digestive system work<\/li>\n\n\n\n<li>Best chicken casserole recipes<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Navigational<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Navigational search intent is when someone wants to be directed to a specific page, website or social media platform. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They usually already know the name of the site they want to go to and just want to access it quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Navigational search intent examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook login<\/li>\n\n\n\n<li>Google translate<\/li>\n\n\n\n<li>UK news<\/li>\n\n\n\n<li>YouTube fitness channel<\/li>\n\n\n\n<li>Restaurants near me<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Commercial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">People searching commercial search intent phrases are researching with the intention of eventually buying or booking a product or service online. They&#8217;re almost ready to make that purchase decision and they need a bit more information first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Commercial search intent examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Condos for rent<\/li>\n\n\n\n<li>Where to buy whey protein<\/li>\n\n\n\n<li>Cheapest London hotels<\/li>\n\n\n\n<li>Grammarly discount<\/li>\n\n\n\n<li>Product A vs. product B<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Transactional<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Transactional search intent is when a user knows what a product is and why they need it. They have all of their questions answered, they&#8217;ve decided they&#8217;re going to make a purchase and are ready to enter their credit card details to buy it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Transactional search intent examples:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Buy a Panasonic Nanoe hairdryer<\/li>\n\n\n\n<li>Book a Mediterranean cruise<\/li>\n\n\n\n<li>Book my car in for a service<\/li>\n\n\n\n<li>Netflix sign up<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/4-types-of-search-intent.png\" alt=\"4 types of search intent\" class=\"wp-image-8894\" width=\"600\" srcset=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/4-types-of-search-intent.png 897w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/4-types-of-search-intent-300x271.png 300w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/4-types-of-search-intent-768x694.png 768w\" sizes=\"(max-width: 897px) 100vw, 897px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Which Search Intent Is Best For Affiliate Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Commercial and transactional search phrases and keywords are best for <a href=\"https:\/\/commission.academy\/blog\/how-do-you-earn-commissions-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">generating affiliate marketing commissions<\/a> as these types of search intent clearly indicated the searcher is close to ready or ready to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;re close to the end of the <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/19022\/how-to-leverage-the-5-stages-of-the-customer-buying-cycle-for-more-sales.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">customer buying cycle<\/a> and if you can catch them at that point, you&#8217;re virtually guaranteed to make a sale. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2022\/04\/product-reviews-are-good-for-affiliate-sales.png\" alt=\"best search intent for affiliate marketers\" class=\"wp-image-1576\" width=\"700\" srcset=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2022\/04\/product-reviews-are-good-for-affiliate-sales.png 878w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2022\/04\/product-reviews-are-good-for-affiliate-sales-300x130.png 300w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2022\/04\/product-reviews-are-good-for-affiliate-sales-768x333.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><figcaption class=\"wp-element-caption\">Source:&nbsp;<a href=\"https:\/\/www.profitwell.com\/recur\/all\/buying-cycle-stages\" target=\"_blank\" rel=\"noreferrer noopener\">ProfitWell<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">So if you&#8217;re looking at what kind of content to create that&#8217;s going to give you the biggest bang for your buck, I would prioritise top 10 best lists, product comparisons and <a href=\"https:\/\/commission.academy\/blog\/how-to-write-a-product-review\/\" target=\"_blank\" rel=\"noreferrer noopener\">product reviews<\/a> as these work best to drive conversions and sales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Do You Determine &amp; Identify The Search Intent?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The wording of the keyword itself will oftentimes tell you a lot about the searcher and the search intent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the best way to determine and identify what type of search intent there is, try and put yourself in the headspace of the person carrying out the search.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, somebody searching <em>&#8220;how to start a podcast&#8221;<\/em> knows what a podcast is and they&#8217;ve already decided to start one. This is a clear case of informational intent where the person is wanting information on how to do something.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I were writing content to target this keyword I would create a comprehensive guide listing out all the steps to starting a podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You don&#8217;t need to explain what a podcast is because they already know. Likewise, you don&#8217;t need to dig into the history of podcasts because it&#8217;s irrelevant to the search intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And I can tell you from experience that the more you practice determining and identifying search intent, the easier it will be until it becomes second nature.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now when I&#8217;m looking at my target keyword for the day, within a few seconds I&#8217;ve got the entire post outline mapped out in my head.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;ll also know exactly how I&#8217;m going to monetise the post. In this case, I&#8217;d think about what audio equipment, software and soundproofing someone starting a podcast would need and add my <a href=\"https:\/\/commission.academy\/blog\/how-do-affiliate-links-work\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate links<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They&#8217;ve already told us their intention is to start a podcast so I&#8217;m not telling them to buy anything they don&#8217;t want or need. I&#8217;m just providing a helpful guide and giving people what they want. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why search intent is incredibly powerful in generating sales online.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3 Examples Of Search Intent In Action<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Looking at the Google results page is another great way to determine and identify what the search intent of a keyword is, so let&#8217;s run through a few examples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. &#8220;What comets will be visible from Earth before 2100?&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is almost a textbook example of informational search intent and the search results reflect this.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Notice Google brings up a whole list of science-based websites that list the names of the comets and the dates they&#8217;ll be visible: <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"849\" height=\"879\" src=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/informational-search-intent-examples.png\" alt=\"informational search intent examples\" class=\"wp-image-8903\" srcset=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/informational-search-intent-examples.png 849w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/informational-search-intent-examples-290x300.png 290w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/informational-search-intent-examples-768x795.png 768w\" sizes=\"(max-width: 849px) 100vw, 849px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2. &#8220;Flight To Manchester&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Clear transactional search intent on this one.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Someone searching this has already decided they&#8217;re going to manchester and they want to book a flight, which is why Google gives searchers a list of flight comparison and booking sites:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"843\" height=\"913\" src=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/transactional-search-intent-example.png\" alt=\"transactional search intent example\" class=\"wp-image-8904\" srcset=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/transactional-search-intent-example.png 843w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/transactional-search-intent-example-277x300.png 277w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/transactional-search-intent-example-768x832.png 768w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. &#8220;Best Guitars For Beginners&#8221;<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I would class this as a commercial intent keyword because while they&#8217;re nearing the end of the buying cycle, they have yet to narrow down which specific guitar they want.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If I were targeting this keyword I would list out the top 10 best guitars for beginners and show them why they&#8217;re recommended for aspiring guitarists just starting out. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You could then link to specific guitar reviews with affiliate links telling them where they can buy it. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"841\" height=\"903\" src=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/commercial-search-intent-example.png\" alt=\"commercial search intent example\" class=\"wp-image-8905\" srcset=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/commercial-search-intent-example.png 841w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/commercial-search-intent-example-279x300.png 279w, https:\/\/commission.academy\/blog\/wp-content\/uploads\/2023\/02\/commercial-search-intent-example-768x825.png 768w\" sizes=\"(max-width: 841px) 100vw, 841px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding Search Intent: The Bottom Line<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">I hope you didn&#8217;t just learn what search intent is but hopefully, you come away with a real sense of just how critical search intent is and a fresh, more intentional approach to keyword research and content creation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now it\u2019s time to take action. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So go ahead and find commercial and transactional-intent keywords and add them to your content mix and see if you don&#8217;t make more <a href=\"https:\/\/commission.academy\/blog\/how-to-make-passive-income-with-affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate marketing passive income<\/a> as a result.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read this guide and you&#8217;ll understand what search intent is, why it matters and how it can help you grow your affiliate marketing business. Search intent is a vital piece of the puzzle if you want to convert your website visitors into paying customers. Before I teach you how to determine and identify the 4 &#8230; <a title=\"Understanding Search Intent: How To Identify The 4 Types In 2026 (Examples)\" class=\"read-more\" href=\"https:\/\/commission.academy\/blog\/search-intent\/\" aria-label=\"Read more about Understanding Search Intent: How To Identify The 4 Types In 2026 (Examples)\">Read more<\/a><\/p>\n","protected":false},"author":3,"featured_media":8891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-8872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding Search Intent: How To Identify The 4 Types In 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