{"id":3178,"date":"2022-07-09T15:08:00","date_gmt":"2022-07-09T14:08:00","guid":{"rendered":"https:\/\/commission.academy\/blog\/?p=3178"},"modified":"2022-07-10T14:08:13","modified_gmt":"2022-07-10T13:08:13","slug":"what-is-cookie-stuffing-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/commission.academy\/blog\/what-is-cookie-stuffing-in-affiliate-marketing\/","title":{"rendered":"What Is Cookie Stuffing In Affiliate Marketing? (&#038; How To Prevent It)"},"content":{"rendered":"\n<p class=\"has-base-2-background-color has-background wp-block-paragraph\"><strong>Quick Answer:<\/strong> Cookie stuffing is a tactic used by rogue affiliate marketers that involves &#8220;secretly&#8221; dropping cookies onto a user&#8217;s device in an attempt to generate additional commissions. In this blog post, we&#8217;ll explain exactly how it works, if it&#8217;s effective &amp; how you can prevent it from happening.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you run an <a href=\"https:\/\/commission.academy\/blog\/affiliate-programs\/\">affiliate program<\/a>, you&#8217;ll have no doubt heard the term cookie stuffing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And if you&#8217;re an affiliate marketer that&#8217;s ever spent any amount of time looking for &#8220;hacky&#8221; ways to generate extra commissions, you&#8217;ll have no doubt heard about it too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But what exactly is cookie stuffing? How does it work? Is it actually effective?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And most importantly, as an affiliate program manager, how can you prevent it from happening?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this blog post, we&#8217;ll explain all that &amp; more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What Exactly Is Cookie Stuffing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Cookie stuffing is an underhand or blackhat tactic that involves &#8220;secretly&#8221; dropping cookies on a user&#8217;s device in an attempt to generate affiliate commissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You see basically, many <a href=\"https:\/\/commission.academy\/blog\/affiliate-programs\/\">affiliate programs<\/a> leverage something known as &#8220;cookies&#8221; to track affiliate sales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are small text files that are stored on a user&#8217;s device when they click an affiliate link &amp; they store the unique ID of the affiliate that referred them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Their purpose is to help track commissions back to the correct affiliate if a user happens to click on a link but then makes their purchase at a later date.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So the website that the user was referred to essentially looks for the cookie on their device on their next visit &amp; if it&#8217;s found, the affiliate that sent the person there will <a href=\"https:\/\/commission.academy\/blog\/how-do-you-earn-commissions-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">earn a commission<\/a> even though the sale happened at a later date from the original click.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then once the sale is made &amp; the commission is awarded, the cookie is deleted.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And this, as you can likely see, is all fair &amp; well&#8230; But the problem comes when rogue affiliates try to drop these cookies on the devices of users that haven&#8217;t actually clicked their links, without them knowing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is known as cookie stuffing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how can they do that? Well, let&#8217;s take a look.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Does Cookie Stuffing Work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">So, as you now know from reading the section above, cookie stuffing involves &#8220;secretly&#8221; dropping an <a href=\"https:\/\/commission.academy\/blog\/what-is-cookie-duration-in-affiliate-marketing\/\">affiliate tracking cookie<\/a> on a user&#8217;s device in an attempt to essentially <em>steal<\/em> commissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how does it work? How do they get the cookies onto the user&#8217;s devices?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, there are many different ways that they can go about but the most common method is through the use of something known as an iframe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short, an iframe is essentially a &#8220;window&#8221; through to another website, that can be placed on a web page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, for example, let&#8217;s say we have 2 websites;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Website A is a popular blog that gets 1,000&#8217;s visitors per day<\/li><li>Website B is Amazon<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Website A could add an iframe to their page that loads up Amazon in a small window, inside the page.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At first, it seems quite harmless&#8230; But what if this popular blog decided to load up Amazon via their affiliate link in the iframe &amp; also decided to hide the iframe from view (which is entirely possible)?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, they would now be cookie stuffing every user that visited their blog. So all of the users visiting website A would be getting a cookie dropped onto their device &amp; then if they later happened to buy something from Amazon, the owner of website A would receive a commission&#8230; Even though they didn&#8217;t technically refer them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Not good, right?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, with that in mind, you can see why cookie stuffing is a massive <a href=\"https:\/\/commission.academy\/blog\/affiliate-marketing-dos-donts\/\">affiliate marketing no-no<\/a>` and why affiliate program managers would want to prevent it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Because if they allowed cookie stuffing, they&#8217;d be paying out commissions on sales that would have happened anyway &amp; this would end up costing them a fortune.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is some good news for affiliate managers though, which brings me to my next point.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Does Cookie Stuffing Actually Work?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Yes &amp; no. Once upon a time, cookie stuffing was very effective &amp; it was a big problem for affiliate program managers. Now, cookie stuffing is MUCH less of an issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Why?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, mainly because of the main browsers (such as Chrome, Firefox &amp; Edge) changing their approaches to privacy &amp; rolling out updates that <a href=\"https:\/\/blog.hubspot.com\/marketing\/third-party-cookie-phase-out\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">began blocking third-party cookies<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So whereas once upon a time, a cookie would have been set on your device from a website that was loaded in an iframe, nowadays that doesn&#8217;t happen as it&#8217;s classed as a third-party cookie &amp; automatically gets blocked.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This, however, doesn&#8217;t mean that cookie stuffing is completely eradicated. It just means it&#8217;s much harder to &#8220;hide&#8221;.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, whilst a website may previously have been able to load their affiliate links in an iframe &amp; hide it from plain sight, they&#8217;d now have to physically get the page to load in a popup window to effectively drop the cookie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The good news?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most popups are automatically blocked and if they aren&#8217;t, it&#8217;s pretty freaking obvious to affiliate program managers that the affiliate is cookie stuffing so they can quickly shut down their affiliate accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, there are still affiliates that attempt it&#8230; But in reality, the days of cookie stuffing are pretty much gone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Still, there are some preventative measures you can take, so let&#8217;s take a look at them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How Can You Prevent Cookie Stuffing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The good news is that preventing &amp; detecting cookie stuffing is pretty easy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To prevent it, you should:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Make sure affiliate links can&#8217;t be loaded in an iframe by setting <a href=\"https:\/\/www.keycdn.com\/blog\/x-frame-options\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">an X-FRAME-OPTIONS header<\/a>.<\/li><li>Set appropriate <a href=\"https:\/\/commission.academy\/blog\/what-is-cookie-duration-in-affiliate-marketing\/\">cookie expiration dates<\/a> (less lifetime = less chance of cookie stuffing success).<\/li><li>Verify the traffic sources of affiliates when they submit an affiliate application.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And to detect it, you just need to look for excessively high clicks to conversion rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example, if an affiliate in your program is generating tens of thousands of clicks but only getting 1 or 2 conversions then there is a high chance that that affiliate is leveraging cookie stuffing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Of course, you don&#8217;t need to assume &amp; ban them straight away, but that would be a good time to call for a manual review of their traffic sources (and their website&#8217;s source code).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wrapping It Up<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Realistically, cookie stuffing is an outdated method that rogue affiliates once used to try &amp; generate extra commissions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sometimes it worked successfully (such as the case when <a href=\"https:\/\/martech.org\/cookie-stuffing-could-land-ebays-top-two-affiliates-in-jail\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">2 guys stole over $35m in commissions from eBay<\/a>), other times it wasn&#8217;t so successful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But nowadays, with enhanced privacy online &amp; stricter cookie policies, it&#8217;s not too big of an issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And unless you&#8217;ve got a website that&#8217;s generating millions upon millions of impressions, cookie stuffing just isn&#8217;t going to convert effectively.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But if you do have a website with that many impressions, you&#8217;d be better off just <a href=\"https:\/\/commission.academy\/blog\/what-is-affiliate-marketing\/\">doing affiliate marketing legitimately<\/a>. Even without tricks, you can earn a heck of a lot of money with affiliate marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And the good news is that if you&#8217;re interested, our <a href=\"https:\/\/commission.academy\">free affiliate marketing course<\/a> teaches you how.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In it, you&#8217;ll learn the ins &amp; outs of affiliate marketing as well as how to make the most money possible so we&#8217;d certainly recommend that you check it out before you leave.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But overall, we hope that you found this post insightful &amp; we hope it helped you to better understand what cookie stuffing is, how it works &amp; to prevent it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Please do also feel free to leave any additional comments below.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Answer: Cookie stuffing is a tactic used by rogue affiliate marketers that involves &#8220;secretly&#8221; dropping cookies onto a user&#8217;s device in an attempt to generate additional commissions. In this blog post, we&#8217;ll explain exactly how it works, if it&#8217;s effective &amp; how you can prevent it from happening. If you run an affiliate program, &#8230; <a title=\"What Is Cookie Stuffing In Affiliate Marketing? (&#038; How To Prevent It)\" class=\"read-more\" href=\"https:\/\/commission.academy\/blog\/what-is-cookie-stuffing-in-affiliate-marketing\/\" aria-label=\"Read more about What Is Cookie Stuffing In Affiliate Marketing? (&#038; How To Prevent It)\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3187,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is Cookie Stuffing In Affiliate Marketing? 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(&amp; How To Prevent It)\" \/>\n<meta property=\"og:description\" content=\"We explain what cookie stuffing is in affiliate marketing, how it works, if it works &amp; how you can prevent it in your affiliate program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/commission.academy\/blog\/what-is-cookie-stuffing-in-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Commission Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-09T14:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-10T13:08:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/commission.academy\/blog\/wp-content\/uploads\/2022\/06\/affiliate-cookie-stuffing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dale\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dale\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/commission.academy\\\/blog\\\/what-is-cookie-stuffing-in-affiliate-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/commission.academy\\\/blog\\\/what-is-cookie-stuffing-in-affiliate-marketing\\\/\"},\"author\":{\"name\":\"Dale\",\"@id\":\"https:\\\/\\\/commission.academy\\\/blog\\\/#\\\/schema\\\/person\\\/e0146b4e55591f08392a1eff1e05da72\"},\"headline\":\"What Is Cookie Stuffing In Affiliate Marketing? 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