{"id":13015,"date":"2024-03-24T15:25:15","date_gmt":"2024-03-24T15:25:15","guid":{"rendered":"https:\/\/commission.academy\/blog\/?p=13015"},"modified":"2024-03-24T15:26:57","modified_gmt":"2024-03-24T15:26:57","slug":"what-is-cpl-in-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/commission.academy\/blog\/what-is-cpl-in-affiliate-marketing\/","title":{"rendered":"What Is CPL In Affiliate Marketing? Cost-Per-Lead Explained"},"content":{"rendered":"\n

Quick Answer:<\/strong> CPL stands for Cost-Per-Lead & it refers to the amount of money that it costs you on average to acquire a new lead. In this blog post, we explain what leads are, why they’re important & how you can drastically reduce your CPL with a few small changes.<\/p>\n\n\n\n

As an affiliate marketer<\/a>, CPL is a term that you’ll no doubt come across at some point.<\/p>\n\n\n\n

In short, CPL stands for Cost-Per-Lead & it refers to the amount of money that it costs you to acquire a new lead.<\/p>\n\n\n\n

In case you don’t already know, a lead is somebody who has shown interest in the product\/service you’re promoting & provided their contact information to find out more.<\/p>\n\n\n\n

So, with that in mind, CPL is an important metric to measure because the lower your CPL is, the more money you can make as an affiliate<\/a>.<\/p>\n\n\n\n

In this blog post, I’ll explain everything there is you need to know about CPL & most importantly, I’ll explain how you can drastically reduce it with a few minor tweaks.<\/p>\n\n\n

\n\n

Free Training<\/p>\n\n\n\n

Become a Super Affiliate Marketer \ud83d\ude80<\/h2>\n\n\n
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\n\n
\"Affiliate<\/a><\/figure>\n\n<\/div><\/div><\/div>\n\n
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Sign up for our free affiliate marketing training<\/a> & learn how you can become a super affiliate in any niche. Discover powerful traffic generation methods & little-known tactics to generate the most revenue for every single click.<\/p>\n\n\n

\n\nJoin Commission Academy Now<\/a>\n\n<\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n

CPL Meaning Explained<\/h2>\n\n\n\n

As mentioned above, CPL stands for Cost-Per-Lead & it’s a metric that’s used to measure how much it costs you<\/a> to generate new leads through advertising.<\/p>\n\n\n\n

A lead is somebody who’s shown interest in whatever it is you’re promoting & has provided their details for you to follow up with them so that they can find out more.<\/p>\n\n\n\n

As an example, if you were advertising a page on which people are asked to input their email addresses to learn more about your product\/service, then this would be known as your “lead form” & anybody who submits their email would be known as a lead.<\/p>\n\n\n\n

\"Lead<\/figure>\n\n\n\n

A lead doesn’t have to be just an email address, though.<\/p>\n\n\n\n

Depending on your business, you may require more information before it constitutes as a lead. As an example, if you’re in the real estate business, you may require somebody to enter their home address and<\/strong><\/em> phone number.<\/p>\n\n\n\n

As a rule of thumb, though, the more details you ask for, the higher your CPL will be.<\/p>\n\n\n\n

If none of that is quite making sense to you just yet, then let me run through some CPL marketing examples below to give you a better understanding.<\/p>\n\n\n\n

CPL Marketing Examples<\/h3>\n\n\n\n

Let’s say you have a niche affiliate website<\/a> on which you promote robotic lawnmowers.<\/p>\n\n\n\n

On that website, you’ve created a page that asks people to input their email addresses to subscribe to your robot lawnmower newsletter.<\/p>\n\n\n\n

You advertise the page through Google Ads at a cost of \u00a3500 and you get 100 people to enter their email.<\/p>\n\n\n\n

\u00a3500 (total cost) divided by 100 (total leads) = \u00a35.<\/p>\n\n\n\n

Your Cost-Per-Lead (CPL) would be \u00a35.<\/p>\n\n\n\n

CPL vs PPL: What’s The Difference?<\/h2>\n\n\n\n

Alongside CPL, PPL may be another term that you’ve stumbled across. They’re very similar, but they have a few key differences.<\/p>\n\n\n\n

As you now know, CPL stands for Cost-Per-Lead. PPL, on the other hand, stands for Pay-Per-Lead<\/a>.<\/p>\n\n\n\n

In short, PPL is essentially the reverse of CPL.<\/p>\n\n\n\n

CPL refers to how much it costs you to generate a lead, whilst PPL refers to how much an affiliate program is willing to pay you per lead<\/a>.<\/p>\n\n\n\n

PPL is a form of Cost-Per-Action (CPA<\/a>) marketing.<\/p>\n\n\n\n

Lots of people like CPA marketing because of its simplicity. For example, if you can find a program that offers $10 PPL & you can achieve a CPL less than that, then you will be able to turn an easy profit.<\/p>\n\n\n\n

As you can imagine, it’s not quite as easy as it sounds – but it’s possible when you have a good understanding of paid advertising & conversion optimization<\/a>.<\/p>\n\n\n\n

It’s one of the things we cover in our free affiliate marketing training<\/a>.<\/p>\n\n\n\n

What Is a Good CPL?<\/h2>\n\n\n\n

So, you now know what CPL is… But what is a good CPL?<\/p>\n\n\n\n

Well, I’ll be honest here – this question is essentially like asking how long is a piece of string.<\/p>\n\n\n\n

You see, there any many factors that affect CPL & it will vary greatly depending on your chosen niche<\/a>.<\/p>\n\n\n\n

However, there is one safe way to describe a good CPL & that is that a good CPL should always be less than the amount you can earn from each lead you generate.<\/p>\n\n\n\n

So, if your earnings per lead (EPL) are $5 and your CPL is $1, then $1 is a great CPL.<\/p>\n\n\n\n

Similarly, if your CPL is $1,000 but your earnings per lead are $1,500, then that is still a great CPL.<\/p>\n\n\n\n

The problem with CPL, however, arises when it becomes higher than your EPL. If you’re paying more per lead than what you’re earning, that’s a big problem.<\/p>\n\n\n\n

Thankfully, there are a few easy ways to fix this that many people often overlook.<\/p>\n\n\n\n

High CPL Fix: How To Reduce CPL<\/h2>\n\n\n\n

A high CPL in itself isn’t a bad thing, but when your CPL becomes higher than your EPL (how much you earn per lead), then that’s a big problem.<\/p>\n\n\n\n

So, how do you fix it & reduce your CPL?<\/p>\n\n\n\n

Well, the first step is to take a look at your lead capturing process.<\/p>\n\n\n\n

Are you asking visitors for more details than you actually need?<\/p>\n\n\n\n

The fewer details you ask for, the higher your conversion rates<\/a> will become & in turn, through increased conversions<\/a>, you’ll be able to achieve a lower CPL.<\/p>\n\n\n\n

For example, if you’re asking for both a person’s name,<\/em> email and<\/strong><\/em> phone number, you may find that just asking for an email increases your conversions.<\/p>\n\n\n\n

But this will involve some trial & error as you may find that without the additional details, your CPL may drop, but your sales conversions may also take a hit.<\/p>\n\n\n\n

It’s all about finding a happy medium of asking for a little as possible, but asking for enough to actually convert the visitor into a sale.<\/p>\n\n\n\n

Once you’ve tweaked your landing page<\/a> to increase your conversion rates as best as you can, the next step is to focus on your spending.<\/p>\n\n\n\n

In Google Ads, for example, you can set a target CPA<\/a>. This stands for “Cost Per Action” and it tells Google you want to achieve actions for $x or less.<\/p>\n\n\n\n

\"Target<\/figure>\n\n\n\n

So, if your goal is to generate leads and you set a target CPA of $5, then Google will attempt to get you those leads for $5 or less.<\/p>\n\n\n\n

If your CPL is too high, you may want to reduce your target CPA setting (or switch to a target CPA goal if you don’t already have it enabled).<\/p>\n\n\n\n

Again, though, this will require some trial & error because if you set your target CPA too low then your campaign will become choked & you’ll stop getting any leads at all.<\/p>\n\n\n\n

In other platforms that don’t have a target CPA setting, you’ll want to look at reducing your CPC (Cost-Per-Click). This, as the name suggests, is how much you’re willing to pay for each click on your ad.<\/p>\n\n\n\n

Reducing your CPC can lower your CPL, but it can also reduce the quality of the traffic that you’re getting so you may find that once again, sales conversions take a hit too.<\/p>\n\n\n\n

The trend here, as you can likely guess, is trial and error.<\/p>\n\n\n\n

There will a point, though, where your CPL simply will not go any lower. Once you’ve hit that point, it’s all about focusing on increasing your EPC<\/a>.<\/p>\n\n\n\n

One of the most popular ways to increase EPC is to create a funnel<\/a> in combination with an email followup sequence & use it to promote multiple products to your leads, instead of just one.<\/p>\n\n\n\n

And usually, these types of funnels feature a high-ticket product<\/a> as the final pitch to really maximize the earnings from each user that goes through the funnel.<\/p>\n\n\n\n

We explain more about funnel creation in our free step-by-step training course<\/a>.<\/p>\n\n\n\n

The Bottom Line<\/h2>\n\n\n\n

Well, there you have it – that’s CPL demystified.<\/p>\n\n\n\n

So, if you were confused about CPL & how to reduce your CPL, then I hope that this posted has proved to be helpful.<\/p>\n\n\n\n

Of course, if you still happen to have any further questions or comments, then don’t hesitate to leave them below.<\/p>\n\n\n\n

If you found there to be too many terms to handle, be sure to check out our affiliate marketing glossary<\/a>. That’ll demystify all of the other terms used throughout this post. \ud83d\ude4c<\/p>\n\n\n\n

And if you’d like to get a more in-depth look as to how you can leverage funnels & email followup sequences to increase your EPCs & maximize your profit per lead, then be sure to sign up for our free training course<\/a> before you leave.<\/p>\n\n\n\n

In it, you’ll learn everything you need to know about becoming a super affiliate marketer<\/a> online. \ud83d\udcaa<\/p>\n","protected":false},"excerpt":{"rendered":"

Quick Answer: CPL stands for Cost-Per-Lead & it refers to the amount of money that it costs you on average to acquire a new lead. In this blog post, we explain what leads are, why they’re important & how you can drastically reduce your CPL with a few small changes. As an affiliate marketer, CPL … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":13017,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-13015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50"],"yoast_head":"\nWhat Is CPL In Affiliate Marketing? 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Alongside running his own affiliate marketing empire, he now also teaches affiliate marketing to others through the Commission Academy platform.","sameAs":["https:\/\/commission.academy\/blog"],"url":"https:\/\/commission.academy\/blog\/author\/dale\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing.jpg",1080,1080,false],"thumbnail":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing-150x150.jpg",150,150,true],"medium":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing-300x300.jpg",300,300,true],"medium_large":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing-768x768.jpg",768,768,true],"large":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing-1024x1024.jpg",1024,1024,true],"1536x1536":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing.jpg",1080,1080,false],"2048x2048":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing.jpg",1080,1080,false],"crp_thumbnail":["https:\/\/commission.academy\/blog\/wp-content\/uploads\/2024\/03\/cpl-affiliate-marketing-150x150.jpg",150,150,true]},"uagb_author_info":{"display_name":"Dale","author_link":"https:\/\/commission.academy\/blog\/author\/dale\/"},"uagb_comment_info":7,"uagb_excerpt":"Quick Answer: CPL stands for Cost-Per-Lead & it refers to the amount of money that it costs you on average to acquire a new lead. 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